The document discusses the nature and importance of social media, emphasizing its role in social interaction, learning, and connection. It outlines the purposes for using social media, such as communication, branding, and information sharing, while providing guidelines for effective engagement and etiquette. Additionally, it highlights the significance of content generation and maintaining an active online presence to foster meaningful conversations.

1. SOCIAL MEDIA TECHNOLOGY

2. WHAT IS SOCIAL MEDIA?
• Social media are media for social interaction, using highly
accessible and scalable publishing techniques.
• Social networking is the grouping of individuals into specific
groups, like small rural communities or a neighborhood
subdivision, if you will. Although social networking is possible in
person, especially in the workplace, universities, and high
schools, it is most popular online .

3. WHY GO SOCIAL ?
• We are a Social Animal and we Live in a Society
• Believe in “ Learning by Sharing”
• We need to learn from other’s experiences. We cant
live very long to do everything by ourselves and then
learn from it
• Source of Information and Learning
• Huge Knowledge Bank
• Stay Connected, Stay Updated

4. GO SOCIAL !
• Learn from People around you
• Learn from people around the world
• Speak Out in front of Global Audience
• “RT people who inspire you and thank those who RT
you.”
BUT-
“Focus on how to be social, not on how to do social.”

5. Before Now
Brands Brands
One Way Conversation Multidirectional communication
(C) COPYRIGHTS 2012 INREV SYSTEMS

6. SOCIAL MEDIA SITES IN NEPAL
• Facebook.com
• Youtube.com
• Blogspot.com
• Twitter.com
• Linked In
• Google +
• Flickr
• Pinterest
• Quora
• And many others

7. WHAT IS YOUR PURPOSE OF USE OF SOCIAL
MEDIA ?
• Connecting to Frens and Families
• Daily Activity, Chat, Information Update
• Social Campaigns
• Discussions
• Branding / Marketing
• Events Information and Promotions
• Source of Information
• Training and Learning

8. WHAT FOR YOU TODAY ?
• Social Media Basics and User Behaviour
• Content Generation and Blog
• Do’s and Don’t’s on Social Media
• Online Reputation Management
• Collaboration

9. UNDERSTANDING SOCIAL MEDIA INTERNET
USER
(Source: Forrester)

10. THUMB RULE !
• A rule of thumb when thinking about social media etiquette is this: if you
wouldn’t do it in the real world, while standing on a crowded bus, in a
restaurant or a convention then don’t do it!
• Engage in Meaningful Conversations
• If content is King, Conversation is the Queen !
• Keep things concise, stay active, participate and Cooperate
• Keep Things Visually Appealing
• Don’t just post your links
• Don’t post the same content twice. No Spamming
• Post only relevant content in Relevant Group
• Be Yourself

11. IMPORTANT THINGS TO FOLLOW
• Be professional
• Be a real person
• Magnetic content
• Know what’s happening right now
• Never be overly promotional
• Don’t update just anything that you get
• Don’t make your social media profiles a ghost town
• Be Consistent

12. BLOGGING / CONTENT
• Blogging is no longer a “public diary”
• Blogging is “broadcast platform”
• To share views, news, opinions, and connect with like
minded individuals
• To showcase creative writing and source of entertainment
• To database of educational content
• To having credibility as a public informers
• A barometer of cultural shift to individual celebrity status

13. FACEBOOK
♦ Has to be actively refreshed and content updated
♦ Be VERY careful how you react to complaints
♦ Regular reasons to visit need to be developed.
♦ Don’t Spam, Don’t post same thing Time and Again !
♦ Post interesting things and things worth reading and
relevant to the type of forum.

14. CONTENT AND UPDATE !
• Say something new, say something different, be
opinionated, share content that inspires you, infuriates
you, makes you laugh and you will find that many
people out there will respond with their opinions and
open up conversations with you.
• Make a commitment to sit down for an allotted period
each and every day to respond to people, ask
questions and share great content.

15. LISTEN TO YOUR FOLLOWERS !
• Not everybody will like what you do or say online
but rather than seeing it as a negative see it as a
great opportunity for your business to highlight
the ultra responsiveness and efficiency of your
customer service.

16. • How can you leverage Social
Can you
Media ?
actually use
• How can you take benefits from
Social Media Social Media ?
to fulfill your • You have been given a wonderful
motive? platform, free of cost. Can you
use it nicely ?

17. THANK YOU
Amit Agrawal
[Sparrow SMS, SocialAves, Picovico.com]
Janaki Technology Pvt. Ltd.
@amitagrhere