How to woo and win active adult prospects as buyers at your 55 plus housing community. Advice for marketing to boomers first given at the 2009 Building for Boomers conference by Creating Results' Todd Harff and co-presenters.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
Scott Bishop Omaha Advertising Expo Slides - OAX Scott Bishop
Slides from my Omaha Advertising Expo presentation.
How to Sell to the Right People, the Right Product, at the Right Time.
With the always-expanding fragmentation and personalization of media and audiences, businesses are increasingly losing the power to dictate their communications messaging. In today's uphill marketing battle the best way to maximize marketing ROI is to increase relevancy to your audience. In this session you'll learn what makes audiences click, share, and consume content. You'll learn how to make your business relevant to the right audience. And you'll learn how to maximize engagement with your current audience and how to go after the audience you want.
How to woo and win active adult prospects as buyers at your 55 plus housing community. Advice for marketing to boomers first given at the 2009 Building for Boomers conference by Creating Results' Todd Harff and co-presenters.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
Scott Bishop Omaha Advertising Expo Slides - OAX Scott Bishop
Slides from my Omaha Advertising Expo presentation.
How to Sell to the Right People, the Right Product, at the Right Time.
With the always-expanding fragmentation and personalization of media and audiences, businesses are increasingly losing the power to dictate their communications messaging. In today's uphill marketing battle the best way to maximize marketing ROI is to increase relevancy to your audience. In this session you'll learn what makes audiences click, share, and consume content. You'll learn how to make your business relevant to the right audience. And you'll learn how to maximize engagement with your current audience and how to go after the audience you want.
Difference between bloggers and journalists. Why brands should consider worki...Gary Bembridge
A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
A lifestyle magazine from the house of ABP, Unish Kuri's Digital and Social Media exploits were scanned by us for potential opportunity areas.
Presenting the study.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Pub355: Discoverability: Understanding Your Audiencesomisguided
An audience-centric approach to marketing communications and campaigns is important. This deck looks at the lessons of Clay Shirky's Here Comes Everybody, The Open Brand and the Cluetrain Manifesto and how understanding your audience is the first part of building a marketing message. A 7-Sentence Framework for marketing planning is introduced.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
Adding Social Media to your Hospitality Marketing Tool KitDeep Dish Creative
Adding Social Media to your Hospitality Marketing Tool Kit. This presentation was created for Hospitality Management students at Champlain College in Burlington, Vermont. Basic Hows and Why for the lodging and restaurant industries.
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
Ten easy to implement ways to grow your online community. A thriving community offers you greater opportunities and be perceived as an influencer and expert in your field of expertise.
Difference between bloggers and journalists. Why brands should consider worki...Gary Bembridge
A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
A lifestyle magazine from the house of ABP, Unish Kuri's Digital and Social Media exploits were scanned by us for potential opportunity areas.
Presenting the study.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Pub355: Discoverability: Understanding Your Audiencesomisguided
An audience-centric approach to marketing communications and campaigns is important. This deck looks at the lessons of Clay Shirky's Here Comes Everybody, The Open Brand and the Cluetrain Manifesto and how understanding your audience is the first part of building a marketing message. A 7-Sentence Framework for marketing planning is introduced.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
Adding Social Media to your Hospitality Marketing Tool KitDeep Dish Creative
Adding Social Media to your Hospitality Marketing Tool Kit. This presentation was created for Hospitality Management students at Champlain College in Burlington, Vermont. Basic Hows and Why for the lodging and restaurant industries.
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
Ten easy to implement ways to grow your online community. A thriving community offers you greater opportunities and be perceived as an influencer and expert in your field of expertise.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
How to Conquer Inbound Marketing on a Startup BudgetNextiva
Inbound Marketing is a critical component in your customer acquisition strategy.
Companies like HubSpot, Slack, and Drift have achieved massive growth by mastering the art of inbound marketing.
So can you.
The beauty of inbound marketing is that you don't need a ton of fancy tools or ridiculous budget to make a major impact on sales and revenue growth.
On the flip side - inbound marketing can become costly and challenging if you don’t know what you’re doing or where to allocate your budget.
SmartBug Media superstar Jen Spencer is here to save you from your headaches.
This webinar is going to teach you how to conquer inbound marketing on a startup budget. Jen will discuss strategies and plans to conduct inbound marketing successfully and effectively.
What You’ll Learn
- How to create a low-cost inbound marketing playbook.
- How to be more efficient and effective with inbound marketing.
- Staying true to your brand while staying on a budget.
- Using analytics to refine your strategy and measure success.
- How to leverage free tools and channels to reach and wow your audience.
Join SmartBug Media’s VP of Sales and Marketing, Jen Spencer, and Nextiva Director of Demand Generation, Gaetano DiNardi, as they walk you through their playbooks for conquering inbound marketing on a startup budget.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Surat Digital Marketing School - course curriculum
Smg conference presentation
1. 7 Insane Social Marketing Tips
from Fortune 100 Companies
Number 4 will AMAZE you.
Photo credit: https://www.facebook.com/MikeHerronPhotography
2. Insane Tip #1: It’s Not About Me, It’s
About You
• What were your expectations from the title today?
• How will you know you got it?
– You will FEEL a certain way
– You will use something that you learn today
– You will tell others about it
• What are MY expectations as presenter?
– Be useful to you
– Have a conversation with you, not a monologue
– Learn from you & adapt as we go
• That is social media marketing in a nutshell
• Set expectations, be useful, engage for insights, measure, review, reset in real
time
• More on this later, but remember: – It’s not about me, it’s about YOU.
3. Okay, it’s a little about me
• Mark – my brand
– Creative Director, Social Strategy at LiveWorld
– Forrest Gump of social media
– Lots of big brands over the past 15 years
– Tahoe local, world traveler
– My one thing to remember: Social is a Performance
• Rules of Engagement
– 2/3rd me, 1/3rd you – REVERSE THAT IN SOCIAL
– Ask questions, but be mindful of time and utility
– Need a volunteer or two to listen to backchannel
– FrieNDA
– 10K/1K/ground view
Client history includes
• Kraft Foods, HBO, MINI,
QVC, Sprint, TJX, NBA +
• #1 retailer in the world
• #1 CPG
• #1 Travel/Financial
Services
• #1 and #2 Pharmaceutical
4. Audience Discovery
• Skill Level (advanced, intermediate, beginner)
• Agency or client side?
• How many clients, how many properties, what kind of content
and comment volume?
• How big is your team/program?
• FT, PT? Small, medium or large?
• Job focus in the house?
• Strategy, Content, Mod/Engagement, Media Buyer, Reports
• What do you want to learn today?
5. Audience Discovery in Real- Time
1. Skill level %: Advanced _____ Intermediate _____ Beginner __________
2. Agency/Client %: x/y
3. Number of properties managed: 1-3 ______ 4-8 _____ 9-20 _____ 20+ _____
4. Volume of content? 1X/day ____ 2X/day ____ 2+ per day ___ <7 times per week ____
5. Volume of comments? Small ___ Medium ___ Large ___
6. Size of team: Sole ______ 2-4 ______ 5-8 _____ 8+ _______
7. Job role: Strategy ___ Content ____ Moderation ____ Report _____ Buyer ____
8. What do we want to learn today?
1. X
2. Y
3. Z
6. 7 INSANE Tips
to Make Your Social Marketing Better
1. It’s not about me, it’s about YOU
2. Give people what they want
3. Stop using social marketing to sell
4. Fail. Faster.
5. Stop trying to get engagement
6. Take an improvisation class
7. Think like a SEAL
7. Okay, You Can Go Now
• Tips #1 -7 in action
• #1 It’s Not About Me, It’s About You
• Be useful. Maybe the best use of your time is something else
• #2 Give people what they want – set and meet expectations
• #3 Stop selling, listen and engage for insights
• #4 – Fail Faster – maybe I can fix in real-time, or use for next time
• #5 Stop measuring engagement – measure interest, passion and actions
• #6 Improvise based on who walks out and stays
• #7 Think like a SEAL, be agile and change the battle plan. “No battle plan survives
contact with the enemy”
13. Ask Yourself…
• Why do I want to see this in my Newsfeed?
• How is this useful to someone?
• What is the story that I’m telling?
• How can I make this a thumb-stopping moment?
• Why would I want to share this?
15. Social is now pay-to-play
• You MUST budget for FB ads
• LinkedIn ads do well too
• Twitter is effective but costly
• Instagram is too pricey
But you can still do effective organic content on Twitter, Instagram,
Pinterest, Youtube, Yelp, Trip Advisor and Facebook Groups (for now)
17. Social Marketing: The Basics
• Connect people to brands
• Connect brands to people
• Connect people to people
• Connect people with their passion
• Social is Sharing
18. What Do People Want In Social Channels?
• Express Themselves
• Connect With or Make Friends
• Attention (Trolls, Experts, Customer Service)
• Gain Status (Influencers, Deals and Special Offers)
20. Content Tips
1) Make Content You Would Be Proud to Share
2) Don’t Underestimate the Power of Cute Animals
3) Humor Is Inherently Social
4) Nostalgia Works
5) Have a Heart
6) Content Is About Identity
7) Capture the Moment
22. Huh? Wha? I’m a
marketer you fool,
that’s what I DO.
23. Don’t Sell Like A Car, Sell Like Avatar
(let them buy the experience)
24. Offer Experiences
• Customer stories are more important than yours (Yelp, Trip Advisor)
• Experience with your product
• Offer Selfie stations
• Create as many touch-points to gather experiences as possible (email, social
channels, surveys, forums, CRM systems)
• Always think of the customer experience FIRST – not what you want them to do,
but what do THEY want to do? (includes apps, websites and content)
25. What About What YOU Want?
Five Types of Social Strategies
• Branding
• Education
• Engagement
• Transaction
• Re-branding
26. What Experiences Can You Offer?
Copyright: Aaron Benedict
• Inspiration – stunning photography, places I want to visit
• Aspiration – I want to do that or go there
• Nostalgia – great times in my life
• Education – “be a local”
• Self-expression – share your travel stories
• Real-time agility – this is happening now
• Personal – every visitor matters and is special
• Discounts and local partnerships
• Concierge service
27. These LEAD To Sales
But it’s fuzzy. That’s okay. You might not be able to measure the
sales easily, but your customers will tell you. Especially if you ask.
28. How many actions = a sale?
I don’t know. It’s different for each industry. What’s your experience?
31. There are lots of ways to fail *
• A/B test content for optimal types and frequency
• Ads – start with small budget, change 1 thing at a time
• Creative – be bold, innovative, unique
• Brand tone and voice(s) – give color. Dare to be different. Find one and add to it.
• Try to be viral – which means shareable. Dream big – failure is quickly forgotten
• Don’t fall in love with your own ideas – trust the data
• Attention span is short in social, so don’t worry about failing
32. • Don’t be racist – be inclusive
• Don’t be sexist – women are half the
population and control 2/3rds of spending
• Don’t get involved in ethics or politics –
unless that is your brand proposition
• Check hashtags before using them
• Check profiles before engaging
• Don’t be clever when testing new features
35. What Kind of Insights?
• Sentiment – how do they feel about their travel experience?
• What do they like and dislike about their travel experience?
• What product/experience suggestions do they have?
• What else do they like? Are there partnering opportunities?
• What information can you gather from them – to give them better content?
36. What Engagement Should You Go For?
Transactional Strategy
• Link clicks
• Video clicks
• More info
• Reviews
• Product pages
• UGC uploads
• Community action (‘slactivism’)
• Email addresses
Branding/Re-branding Strategy
• Photo link clicks
• Shares
• Video clicks
• More info/blog clicks
• Partner pages
• UGC uploads
• Polls
• Sentiment
Education
• Link clicks
• Video clicks
• More info
• Product pages
• UGC uploads
• Reviews
Engagement Strategy
• Opinions (but meaningful)
• Shares
• UGC uploads
• Community action (‘slactivism’)
• Surveys
• Sentiment
38. Tagging
• Can be done in Excel for low-volume sites
• Auto-tagging by tools is better than nothing
• Tagging is the lifeline of your analysis
• Requires time
39. Insights and KPI maps – who’s got one?
1. Annual strategy – what are you trying to accomplish and how will you know if you did it?
2. Monthly goals – how does social tie into your other marketing and seasonal efforts?
3. Campaign goals – what portion of the annual goal does the campaign fulfill?
The goals drive the content, not the other way around.
42. Start by thinking like a movie director
• What is the story you are trying to tell?
• What kind of story/genre is it?
• How does it begin?
• How does it end?
• What happens next?
• What are the visuals that tell the story?
• Every detail adds to the story and is necessary
• Snackable, reusable content
43. The Seven Kinds of Stories
• Overcoming the Monster (Life of Pi, Harry Potter)
• Rags to Riches (Slumdog Millionaire)
• The Heroic Quest (Princess Bride, Star Wars)
• Voyage and Return (Lord of the Rings)
• Comedy (When Harry Met Sally, 40 Days and 40 Nights )
• Tragedy (Romeo and Juliet, The Rose)
• Rebirth & Transformation (Avatar)
46. Campaign/Content Themes
• Overcoming the Monster – travel travesties, customer service
• Rags to Riches – upgrades, unexpected bonuses or experiences
• The Heroic Quest – dream vacations
• Voyage and Return – best travel stories, most challenging
• Comedy - funniest travel stories
• Tragedy - worst travel experiences
• Rebirth & Transformation – most inspirational experiences
47. Where does improv fit in?
• Real time
• Weather
• Opportunity to events, both local and national
• Audience will give you content/ideas that are better
than yours
• Your story might suck (Fail Faster!)
48. Rules of Improv
• There is a structure behind the chaos
• The audience drives the story
• Storytelling needs -
• Character
• Conflict/Obstacles
• Setting/Time Bound
• Resolution
• Yes, and…
• No blocking
• Reincorporate…comedy rule of 3
• Trust the process – magic WILL happen if you don’t try to control
the game
49. Improv-ed Content Planning
• Annual content plan – big initiatives, sales cycles
• Monthly content plan w/overview of KPI goals
• Fill half the month with pre-planned content
• Weekly content review (previous week)
• Weekly content planning – trending topics that might fit, VOC
• Creative planning – ideas, asset needs
• Creative review (before publishing)
• Snackable, reusable content (long form reduced for channels)
52. SEAL Tips
1. You are a marketing badass – but you must train like one.
- Being elite means having standards and being accountable
- Devote time to training & education
2. Know your resources
- Have many skills, but be exceptional in at least one thing
- Your tools are your lifeline, must always be high quality
- Your creativity is your most powerful resource – “no battle plan survives
engagement with the enemy”
3. You can only accomplish what your resources will allow. Do less better.
- Time
- Money
- People, Assets
4. Know everything there is to know about the environment you operate in
- Don’t go in until you do – train/test first
- Environment = social channels
5. Be agile - evaluate and re-evaluate constantly
53. Social Channels Primer
Channel Who’s There What is it good for Effort Required
Facebook Everyone. 1.2 B ppl, 945M mobile users, 152M
daily US, 200M+ Asia & Europe daily
Targeted Ads. Facebook Groups.
Branding, transaction in organic,
transaction in paid
Medium, but requires budget.
If no budget, go to G+ where
organic still counts
Twitter Everyone, but skews millennial for very active
users. 100M DAU, 50% read-only
Information, connection around
interests. Targeted ads perform well,
but are pricey
Medium to high for time,
developing assets and
relatinonships
Instagram Mostly teens & millennials, equally male &
female
Visual – ppl use it to see the world in
a new way – inspiration, selfies,
connection, real time
Low to medium. Requires
photos, creativity, time
Pinterest Mostly women 25-40, growing with males in
same age range
Discovery, curation new ideas.
Scrapbooking, organization, utility
Low to medium. Requires
photos, creativity, time
Youtube Primary entertainment channel for millennials,
but everyone uses it
Visual, action-based storytelling.
Instructional vids.
High
LinkedIn 100M US, 40% daily check-in. Professional, over
$75K income, 60/40 male to female, 65% over
age 35
Professional travelers, recreational
travelers, aspirational travelers,
networking, Slideshare, Groups
Low to medium
Google + 300M active users (don’t believe it),
demographic skews male, 21-35, techie
Still good organic distribution,
hangouts, video & SEO optimization
Medium – like Facebook in the
early days
Snapchat 100M active monthly users, 70% female under
25.
Snapchat coupons Low to medium. Can use it to
just do coupons
Yelp, Trip
Advisor
130M monthly users, 50% mobile, 36% 35-54,
36% earn 100K/yr, 80% have purchase intent,
72% start travel research here
Deals, monitor brand reputation Low to medium
57. Thank You.
Mark Williams
https://www.facebook.com/mark.williams2
@markwilliams
mwilliams@liveworld.com
https://www.slideshare.net/secret/iKOYxzKknIxwUN