LinkedIn is a great tool for lead generation, relationship building, and developing new business. Successful use of the platform involves having an optimized LinkedIn profile and a content and engagement strategy to share your personal brand with your target audience(s). This overview presentation gives the professional a leg up on key areas to achieve success with LinkedIn as a business development tool.

2. LINKEDIN:
THE INTERSECTION
WHERE
PERSONAL BRAND
MEETS IDEAL
CLIENT/OPPORTUNITY
C3.Creating Connections Consulting, LLC 2016

3. WHY LINKEDIN
FOR BUSINESS DEVELOPMENT?
Relationship Building
Finding/Developing Leads
Subject Matter Expertise
Rich Media to Share Products/Services
Find & Vet Partners / Service Providers
Recruiting
Co. Page Advertising & Sponsored Updates
C3.Creating Connections Consulting, LLC 2016

5. Image credit: www.wvi.org
C3.Creating Connections Consulting, LLC 2016

7. THE SNAPSHOT BOX
•Name: degrees, certifications, call-to-action
•Headline: key word descriptors, call-to-action
C3.Creating Connections Consulting, LLC 2016

8. HEADLINE…..
List all of the things for which you
want to be discovered; use key words

9. Customize Profile Banner
C3.Creating Connections Consulting, LLC 2016

10. C3.Creating Connections Consulting, LLC 2016

12. • What is your area of expertise?
• What makes you Unique?
• What are you passionate about?
• What are your core strengths?
• Who is your target market/audience?
• What does the competitive
landscape look like?
C3.Creating Connections Consulting, LLC 2016

13. •Share Your Story- what makes you unique?
•Use the full space (2000 characters)
•Make content easy on the eyes w/ headers, sub-
headers & bullet points in addition to paragraphs
•Include key words relevant to your industry
•Write in First Person
•Spell Check! C3.Creating Connections Consulting, LLC 2016

14. HR:
JENNIFER
MCCLURE
CTA

15. MARKETING:
MICHELLE
BECKHAM-CORBIN
Key Words

16. SMALL BIZ OWNER

17. EXPERIENCE TITLES
C3.Creating Connections Consulting, LLC 2016

18. ADD RICH MEDIA
C3.Creating Connections Consulting, LLC 2016

19. SKILLS ~ ENDORSEMENTS
257 for
Sellers

21. LINKEDIN CONTENT
MARKETING PLAN
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22. DEVELOP BRANDED CONTENT
•Share in Newsfeed
•Share in Groups
•Share on Publisher
•Use SlideShare
•Comment and Like
posts on Co. Page
C3.Creating Connections Consulting, LLC 2016Image Credit: Flickr Creative Commons: 96055807@N02/10893926256

23. LINKEDIN
PUBLISHER:
BLOGGING
FOR
YOUR
INDUSTRY
C3.Creating Connections Consulting, LLC 2016

25. CREATE A MESSAGING CAMPAIGN
• Remain “Top of Mind”
• Inspire engagement
• Plan content using a publishing calendar
• Save time by pre-loading with a content
dashboard like Hootsuite
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26. ENSURE YOUR PLAN INTEGRATES
WITH YOUR OFF-LINE MARKETING
AND ADVERTISING PROGRAMS
FULL INTEGRATION
C3.Creating Connections Consulting, LLC 2016Image credit: Death to Stock Photos

27. KEYS TO SUCCESS
•Set Goals
•Monitor
•Measure
•Adjust
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