Digital Marketing Training
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http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
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Digital Marketing Training
- 2. About Us
- 3. Agenda • Social Media • Benefits • Risks • Solution • Questions Why should I care about Twitter or Facebook?
- 4. 4 IMPACT
- 5. SOCIAL MEDIA
- 6. SOCIAL MEDIA
- 7. 7 BENEFITS
- 11. SOCIAL MEDIA TRAINING Social Media for Utilities 90-minute Webinar Price $299 2-Day Social Media Training Workshop Dec. 2-3, 2014 – NYC Price $999
- 13. ON-DEMAND TRAINING Mobile AccessMobile Access Access - Chunked up content serves employees of different knowledge levels Access - Chunked up content serves employees of different knowledge levels Supplemental Content Tab Supplemental Content Tab Engage – HD video with full motion graphics Engage – HD video with full motion graphics Modern InterfaceModern Interface
- 14. ON-DEMAND ASSESSMENT Touch screen friendly interface accommodates the mobile workforce Touch screen friendly interface accommodates the mobile workforce Auditable - Standard SCORM 1.2 or AICC tracking. Capable of triggering access. Auditable - Standard SCORM 1.2 or AICC tracking. Capable of triggering access. Universal Submit Button Universal Submit Button
- 15. ON-DEMAND CERTIFICATION Minimize Risk – Mandatory social media compliance training reduces risk and improves performance Minimize Risk – Mandatory social media compliance training reduces risk and improves performance Ensure employees can use social media in a manner that is consistent with company values Ensure employees can use social media in a manner that is consistent with company values
- 17. QUESTIONS Eric Schwartzman (424) 272 / 1270
Editor's Notes
- Comply Socially helps organizations manage the risk and capitalize on the opportunity of social media at work through expert-led, live and cloud-based social media literacy and compliance performance management solutions. Eric Schwartzman is Founder and CEO of Comply Socially. He is a digital marketing adviser and social media analyst to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. Eric specializes in digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. He also founded iPRSoftware which hosts online newsrooms for Target, Toyota, Yahoo, UCLA and others, wrote the best-selling book “Social Marketing to the Business Customer” is the first book devoted exclusively to social media for business-to-business communications and produces the award-winning podcast On the Record…Online about how technology is changing how organization’s communicate.
- In the last 2 marketing workshops, you attended Customer First and Content Marketing Training. Today, we’re going to focus on 2 increasingly important slices of the direct to consumer digital marketing landscape which are Social Media and Search. We won’t cover database marketing, email marketing, ecommerce, pay-per-click or display advertising, not because they’re unimportant, but because we short period of time with you today. The digital marketing landscape has become so rich and nuanced, it is possible to specialize in all sorts of niche digital marketing channels like video, blogs, native advertising and mobile commerce, to name a few. Based on the social networks Yamaha is currently using, we’re going to focus in these 5 social networks. I’ll start with a high-level social marketing strategy brief and we’ll move right into tutorials and hands-on exercises. There’s no formal Q&A session in this training, so if you have a question, raise your hand and I’ll do my best to take your questions as they arise. Slide deck is numbered. There are no stupid question here. If you raise your hand and ask a question, you’re not just helping yourself, your helping your colleagues too. Because chances are, if you have a questions, you’re not alone.
- After a series of online gaffes — including a joke tweet about a dead woman and a hashtag that became a laughingstock — the NYPD is forcing top officers to take a course in Twitter.
- Twitter - The social-media platform's online program is called Flight School and aims to familiarize shops with the service GOOGLE - is inviting Madison Avenue to go to the head of the class, offering tutorials to up-and-coming employees of advertising and media agencies on how to more effectively use digital tools like mobile, social platforms and video for marketing purposes.
- Up to now, most organizations tried to manage risk by issuing social media policies.
- When you hear me say Social Media Compliance, you may be thinking about regulated industries. And certainly, regulated industries have more rules to comply with. But social media compliance isn’t just for regulated companies. Social media compliance is everybody’s business. Let’s talk a walk through the history of the major US rules and regs that impact how organizations can and can’t use social media lawfully in the workplace. If you’d like a high-res version of this graphic, sign up for our newsletter at complysocially.com. It’ll be in our June newsletter. We created it to show you that whether you’re regulated or not, social media use that is noncomplaint with any of these rules and regs represents an unmanaged risk, and as you’ve already seen, those risks have costs.
- The 6th Deadly Social Media Sin is relying on the classroom to build social media literacy. Coming together physical to use computers in the same room is ridiculous. Classroom learning serves the educator far more than the student. Instructors repeat the same information ad nauseam, quality is inconsistent and it’s difficult, if not impossible, to cater to a wide range of cognitive abilities. Live lectures are tough to keep pace with. And since it’s not socially acceptable to ask too many questions for fear of holding the class hostage, some students become frustrated and fall behind. There’s never enough time for instructor-student mentoring. Everyone’s forced to learn at the same pace. And students are not empowered to apply what they’ve learned. Teaching social media communications skills in the classroom is particularly challenging. Responsible, effective social media instruction is best achieved through demonstrations and step-by-step exercises in a virtual environment. When the Internet replaces the chalkboard, the real learning occurs not in the classroom, but online. The physical classroom adds unneeded complications and expenses to the equation. For one thing, a wired classroom facility is required, which is cost prohibitive for most organizations to build and maintain. Everyone needs a computer with a current, modern browser installed, an individual power receptacle if they bring a laptop, enough broadband to satisfy concurrent demand, and no more than 8 students per router. Audio-visual support is required for the instructor and with time off the job the single biggest cost of training to employers. Dedicated desktop and network becomes another added expense. If the instructor must also provide technical support, the entire class suffers. These requirements, not to mention potential connectivity outages, represent multiple points of failure, reducing the likelihood of a positive outcome. Simulating this type of environment in a hospitality conference center is expensive and impractical for enterprise wide training. Technology is already improve the effectiveness of classroom training in higher education as Khan Academy founder Sal Khan and Stanford artificial intelligence professors Peter Norvig and Sebastian Thrun discussed in a recent Google+ Hangout about the future of technology in education. Their conversation offers prescient advice about the future of professional development at work. Major Edutech Trends: Lecture Online, Mentor Live - When people are together physically, they learn more through one-on-one mentoring and group interaction than from passive lectures. Use self-paced, on-demand social media training to convey basic principles in granular chunks that students can stop, rewind and replay, and live or virtual instructor-led course time for instructor/student/peer interactions. The challenge of integrating technology into education is combining personal and group experiences, where the personal experience is the student’s interactions with the course material, and the group experience is the student’s interactions with their instructor and peers. Course Completion Rates - The big challenge is getting students that aren’t self-motivated to actually watch the content, particularly in today’s online environment with so many distractions. The relationship between the on-demand content and in-class content is one way to encourage course completion. But since it takes a level of discipline and self-directedness to follow through with online courseware, we may approach an age where employers value candidates who have completed self-paced trainings more, since it’s clearly much easier to show up at a classroom than it is to complete online trainings on your own schedule. eLearning Analytics - Educators can use technology to collect more detailed data on student performance, much like Google Analytics collects detailed data on website usage. Grades are too broad a measure of performance to have real value to employers. Online learning allows instructors to use A/B testing to see what students respond best to and improve their courseware, and to capture performance data as well. But more importantly, using the web for personal learning could also let students focus on project work that can form the basis of a portfolio, a more meaningful way for employers to evaluate them as job candidates. Gamification - Scores are more fun and more motivational when they’re presented in a competitive, game-like fashion. What is a report card other than a score? Some people think of their bank account as a score. Why not use game mechanics to encourage participation and improve performance. By combining self-paced with virtual, instructor-led training, employers are best positioned to leverage technology for information delivery, live training for mentoring and the internet to circumvent the practical challenges of providing training in the classroom.