This document provides an overview of social media, including what it is, why it's important for nonprofits, and things to consider. It defines social media as tools that use the internet to facilitate conversations. Major platforms like Facebook, Twitter, LinkedIn and YouTube are discussed in terms of their size and growth. The document emphasizes that social media allows organizations to engage in conversations, tell their story, and drive offline actions. It stresses the importance of being authentic and having a plan, while noting social media is not a silver bullet and requires ongoing effort.