Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.

1. Ash Shepherd | Project Strategist Savvy Media & PR: The New Media

2. NPower Northwest NPower NW focuses technology on mission in a way that advances individual nonprofits and the sector as a whole. “We are motivated by mission and inspired by potential” Technology Strategy & Planning Websites & Web Applications Network Support Collaboration Systems Database Systems Training Social Media Strategy & Planning

3. Technology Waiter “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”~Previous Participant~ I provide the menu and recommendations … You pick a couple items to try and go from there

4. Don’t Overeat the Technology

6. Real Value

7. Integrating Efforts

8. Learning To Share

9. Tools

11. Defining PR & New Media Where we’ve come from & where we’ve arrived

12. Traditional PR What is Traditional PR all about?

13. Traditional PR: The Process Make a pitch to Media Their Needs Vetted ? ? ? ? ? ?

14. New Media What is New Media all about?

15. New Media: The Process

16. The New PR Model Secondary support to relationship

17. Not The Silver Bullet…But No one channel will reach everyone New Media: Fastest growing & can’t be ignored

18. Major Differences Broadcasting is out -> Engagement is in The community shares ownership More direct relationship with folks Traditional media solicits you instead

19. Questions

20. Real Value What realistically is the value

21. Does It Work What sort of results can I expect?

22. Wave 5 Report Wave 5: The Socialization of Brands 37,600 respondents 53 countries Since 2006

23. Wave 5 Report Those that have affiliated with a brand online Source: Universal McCann , Wave 5 Report

24. Wave 5 Report Impact on feeling more positive and loyal Source: Universal McCann , Wave 5 Report

25. Idealware Decision Guide Social Media Decision Makers Guide Survey (460) Discussion Groups (6) Case Study Analysis (273) Facebook Survey (271) Twitter Survey (69)

26. Idealware Decision Guide Source: http://www.idealware.org/topics/social-media

27. Idealware Decision Guide Source: http://www.idealware.org/topics/social-media

28. Idealware Decision Guide Source: http://www.idealware.org/topics/social-media

29. Reactions Any Surprises? Already Knew?

30. Integrating Your Efforts All the activity staying focused on the mission

31. Layers of Strategy

32. Strategic Communication Plans “House of Balloons”

33. Strategic Communication Plans “House of Balloons”

34. Strategic Communication Plans **Important: Website is still the cornerstone of online communications

36. 3 Online Communication Goals10 Min If you know the official goals please use them If unsure, then create what you think is most appropriate

37. Setting Your Context | Activity Are Your Goals SMART???

38. Didn’t Know Your Goals? What Might This Tell You? Organization has not established them? Not sharing them in a way that EVERYONE knows them? You should pay better attention in staff meetings?

40. See how various channels relate

41. Become Proactive vs. Reactive

43. Widgets on Website/Blog

46. Facebook has seen more visits than Google

47. 51.1 million visitors in October 2010

48. Average user 130 friends

49. 700 Billion minutes/monthSource: http://www.briansolis.com/2010/11/google-and-the-rise-of-facebook/

50. Tips To Make It Shareable Make It Easy

51. Tips To Make It Shareable It’s Not About You Keep it focused on the community and issues not just your organization

52. Tips To Make It Shareable Make It Timely Give people a reason (and the impact) for acting in “Real-Time” If I “Like” this what will that mean?

54. YouTube videos

56. Social Media Press Release Sharable Twitter pitch Images Videos Tags

57. Media Contact Help A Reporter Out Journalist Find You Listed As Expert Experts for your news Free

58. Listening Dashboard Relevant Topics Brand Mentions Fans and Supporters Real-Time

59. Management Dashboard Multiple Platforms Monitor key terms Overlap with Mobile Schedule Posts Analytics

60. Wrapping It All Up If you only remember a few things

61. Major Takeaways Can’t ignore the momentum of new media Real value possible, but be realistic The right tools can increase impact Not “Likeable” offline = Not “Likeable” online

62. Help Us Achieve Our Mission Feel free to use me as a resource if you have questions in the future Overall Questions??? Ash Shepherd | Project Strategist| ashs@npowernw.org