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SOCIAL MEDIA Explain Social Media Benefits of Social Media How to start Social Media How to measure benefits of Social Media for Northwestern Technologies
SOCIAL MEDIA Social media is an instrument on communication • Similar Like a newspaper or radio • But more two way as it interacts with you • Could even be a website • Be in the form of a study, survey, or poll. Easy to confuse with social news, as the news is refer to as the media Examples of social media Blinklist, Facebook, Tweeter, YouTube, Flikster…. Source cited About.com
WHERE TO START Investigate the different forms of existing social media’s Create a plan of action on which and how many should be used. Join existing social media’s that are currently available. Campaign start and finish dates Surveys to track progress Source Cited eMarketer.com
WAYS THAT SOCIAL MEDIA IS NOW ACCESSED Home PC Smart Tablets IPAD by Apple XOOM By Motorola Smart Phones These major form of new technology is mainly responsible for increase in revenue for many companies
ESTIMATED EXPOSURE & REVENUE GROWTH Immediate boost where consumers likelihood to recommend a product after being exposed to a campaign with rates rising from 39% before exposure to 61% directly after. 55% of brand advocates studied were still recommending product one year after their initial exposure. Growth for smart phone purchases for 2010 estimated 55% annually compounded Growth estimated by 2012 to be 71% Source cited eMarketer.com
Thank You We look forward to this venture and the future success of the company.
REFERENCES Nations, Daniel. "What is Social Media? What are Social Media Sites?." About.com. http://webtrends.about.com/od/web20/a/social-media.htm. "Social Campaigns Give Long-Term Boost to Brand Metrics." eMarketer. 4 Jan 2012: n. page. Web. 7 Jan. 2012. http://www.emarketer.com/Article.aspx?R=1008764 "Smartphones Turn Millions More Americans into Mobile Shoppers." eMarketer. 6 Jan 2012: n. page. Web. 7 Jan. 2012. http://www.emarketer.com/Article.aspx?R=1008769

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Northwestern technologies

  • 1.
  • 2. SOCIAL MEDIA Explain Social Media Benefits of Social Media How to start Social Media How to measure benefits of Social Media for Northwestern Technologies
  • 3. SOCIAL MEDIA Social media is an instrument on communication • Similar Like a newspaper or radio • But more two way as it interacts with you • Could even be a website • Be in the form of a study, survey, or poll. Easy to confuse with social news, as the news is refer to as the media Examples of social media Blinklist, Facebook, Tweeter, YouTube, Flikster…. Source cited About.com
  • 4. WHERE TO START Investigate the different forms of existing social media’s Create a plan of action on which and how many should be used. Join existing social media’s that are currently available. Campaign start and finish dates Surveys to track progress Source Cited eMarketer.com
  • 5. WAYS THAT SOCIAL MEDIA IS NOW ACCESSED Home PC Smart Tablets IPAD by Apple XOOM By Motorola Smart Phones These major form of new technology is mainly responsible for increase in revenue for many companies
  • 6. ESTIMATED EXPOSURE & REVENUE GROWTH Immediate boost where consumers likelihood to recommend a product after being exposed to a campaign with rates rising from 39% before exposure to 61% directly after. 55% of brand advocates studied were still recommending product one year after their initial exposure. Growth for smart phone purchases for 2010 estimated 55% annually compounded Growth estimated by 2012 to be 71% Source cited eMarketer.com
  • 7. Thank You We look forward to this venture and the future success of the company.
  • 8. REFERENCES Nations, Daniel. "What is Social Media? What are Social Media Sites?." About.com. http://webtrends.about.com/od/web20/a/social-media.htm. "Social Campaigns Give Long-Term Boost to Brand Metrics." eMarketer. 4 Jan 2012: n. page. Web. 7 Jan. 2012. http://www.emarketer.com/Article.aspx?R=1008764 "Smartphones Turn Millions More Americans into Mobile Shoppers." eMarketer. 6 Jan 2012: n. page. Web. 7 Jan. 2012. http://www.emarketer.com/Article.aspx?R=1008769

Editor's Notes

  1. Agenda of meeting.
  2. Explain and provide examples of social media.
  3. Explain how to plan a campaign.
  4. Explain ways that current technology users access social medias
  5. Explain how social media will directly help increase of product recommendation and estimated increase in potential growth
  6. Conclusion Q&A