The document discusses the impactful role of social media in fostering online conversations and relationships, as well as its growing importance for marketers and organizations. Social media platforms enable users to connect with interests and promote transparency, aiding in brand control and engagement. Additionally, it highlights the potential of social media for raising awareness and funds during crises, citing examples like the Red Cross's successful mobile giving campaign for Haiti.

1. Social Media: the Revolution Will Not Be Televised*Thomas J. Fox

2. What is Social MediaOnline conversation supported by online tools

3. Social Media Popular PlatformsNew Social Media platforms are emerging each day Which ones will be successful? Which ones will not?

4. This is Social MediaDon’t be intimidated, Be Targeted!

5. Why is Social Media ImportantIndividuals want to be connected to things they care aboutPeople want transparencyRelationships formed more powerful than advertisingPower to define and control brand slipping from organizations

6. View video at: http://www.youtube.com/watch?v=sIFYPQjYhv8

7. 50 Million UsersRadio 38 yearsTV 13 years Internet 4 yearsSocialnomics, 2009

8. Marketers Moving to Social Media in 201045.4% consider Social Media a top priority42.2% deemed important eMarketer, Engagement on Social Networks Top Priority for Marketers 2010 Report

9. The Move to Social Media

10. Where Social Media is GoingFord to add Twitter connectivity to vehiclesJanuary 2010

11. Where Social Media is GoingTwitter, Facebook and others available through gaming platforms and soon… TVs

12. Where Social Media is GoingThe use of Social Media in academia is increasing

13. The media is using, and perpetuating usage of, Social Media

14. Internet UsersPew Internet, Internet, broadband, and cell phone statistics 2010

15. Who’s Using Social Media?eMarketer, Boomers and Social Media January 2010 Report

16. Participation

17. Connections

18. Conversation

19. Community

20. ListeningHow can Social Media help youLearn what people are sayingCreate buzz for events and campaigns

21. How can Social Media help youIdentify and recruit influencersFind new opportunitiesSupport your services

22. How can Social Media help youImprove search engine visibilityGet your message out fast

23. How can Social Media help youBuild strong relationships

24. Keys for Social Media Success ExperimentMake A PlanListenShareTeamworkContributePatienceProactive