chapter 11 presentation

1. Best Practices in
Social Media
By Gianfranco, Darius, Joseph,
Corey,& Annabelle

2. Mobile Media
Smartphones & Tablets
“New Forms of Sociability”
Reinforce or work against traditional communication
Pos: Face To Face with network ties & Connecting People
Neg: May emphasize “social divisions” through member boundaries
“the combination of interests, habits, and social connections that identify that
person”
How people express themselves online

3. Newspapers, Magazines, & Journalism
Live Tweets
Story Links to drive website traffic
Photography
Engage
Search for Ideas
Monitor Government Operations
Cultivate personal brands of star journalists
Respond to criticism of coverage
Promote Events

4. Radio & Mobile Apps
Podcast created competition for radio
Itunes
Spotify & Pandora
Changing to meet new habits
Rivet Radio News Chicago
Allowed listeners to categorize their news
Given the ability to pause, skip, and rewind.

5. TV, Branding & Live from the Scene
Taking viewers behind the scenes to add a more interactive environment
Helps drive audience traffic
Computer-mediated communication
Identity (branding)
Interaction (two way)
Community branding (online)

6. Top Media Sites on Social Media
Most people would agree that Facebook and Twitter are the most popular
The Huffington Post more than 1 Million likes on Facebook
Traditional and new media always competing for user activity

7. Blogging
Blogging has been used in many ways to promote ideas and brands
Blogging takes on many different forms; twitter, tumblr etc.
Blogs adhere to different standards based on site
Helps consumers in long run
User empowerment

8. Blogs for PR & Social Media
Blogging and micro-blogging developed from early Internet discussion boards.
The principle is the same in that online publishing gives authors exposure to a
global audience.
Creating, developing and maintaining a blog are important best practice steps for
anyone launching a career or seeking to further develop awareness.

9. Helpful Tools
Social media users typically spend a lot of time in an array of spaces.
Great need for planning, strategies and development of best practices that
cultivate efficient use of new tools.
Social media dashboards offer content managers an opportunity to synthesize the
most relevant and important data in real time.
Social network can be explored in terms of who is near the center of it. We may
want to track hashtags, audience size, mentions or linked websites.

10. Helpful Tools
The sheer size of global social media present information and data management
challenges
1. Content duplication
2. Content access
3. Timeliness of content
4. Relevance of content to a particular platform and discussion, and efficiency
within large networks.

11. Getting Ahead of the Social Media Pack
Social media best practices require users to go beyond attracting followers and
fans, and it can be argued that the quality of interaction is much more important
than the numbers over time.
Garst (2013) identifies a formula for success, which includes avoiding common
mistakes. She prefers offering social media tips, repeating motivational quotes,
answering questions and general conversation over selling.
Garst agrees with most successful social media practitioners who lead with
valuable content.

12. Perils
Trust for anything considered an advertisement is extremely low
Hashtag campaigns may be hijacked
Social media consumes time and expenses
Problematic to enter social media sites without clear plans, strategic goals,
objectives, and tactics.

13. It, Collaboration, Virtual Teams, & Other Trends
IT (Information Technology) offers new ways to explore technical capabilities, best practices, and
learning through use of shared mental models and other perspectives.
Collaboration happens when groups work toward common purposes
Collaborative communication within social media seeks to foster mutual understanding through
coorientation
As individuals seek agreement and understanding, there may be perceived performance,
financial, physical, convenience, social, and/or psychological risks that deter group success.
Coorientation within a team would allow leaders to measure whether or not the group can accurately
predict orientations of other group members
Social media communications for older and new media are becoming products of mobile media
platforms and apps. The development and refinement of best practices requires team collaboration

14. Discussion Questions: Strategies & Tactics.
1. How do mobile media devices and mobile-friendly platforms impact social media communication?
What are the major changes and trends?
2. How do newspapers, radio and television journalists need to change to adapt to a social media
environment? What are the potential rewards and risks?
3. What role may collaboration and teamwork play in improving the quality of social media and
refining best practices?