The document discusses how Barack Obama successfully leveraged social media in his 2008 presidential campaign. It describes how his campaign used platforms like YouTube, Facebook, and Twitter to share its message, organize supporters, fundraise, and ultimately engage more voters than previous campaigns. The use of new media helped Obama connect directly with constituents, lower costs, and empower grassroots supporters to take ownership over the campaign. This level of online participation and continual engagement after the election represented a significant change from previous top-down campaign models.
This document discusses the importance of social media for businesses and provides reasons why owners should utilize social media platforms like LinkedIn, Facebook, and Twitter to connect with customers, learn about trends, and promote their brand. It argues that with social media, businesses can publish content for a global audience for free and gain new customers through online conversations and relationships rather than just traditional marketing. The document concludes by offering tips on how businesses can develop an initial social media strategy and start engaging on platforms.
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
This document summarizes the pros and cons of social media campaigns as well as trends in social media usage. Some key advantages of social media campaigns are that they are inexpensive compared to traditional media, allow for high levels of interaction through calls to action, and are highly measurable through analytics. Popular social media platforms like Facebook, YouTube, and Twitter continue to grow substantially in user bases internationally. Social media campaigns also have very competitive costs per thousand impressions (CPM) compared to other advertising mediums and can reach millions of users with affordable budgets.
The Impact of Social Media on Public RelationsMorgan Drdak
The document discusses the impact of social media on public relations. It outlines how public relations involves marketing, advertising, customer service, press relations and crisis management. It then explains how social media platforms like blogs, social networking sites and content communities have allowed organizations and stakeholders to create and share content. Finally, it explores how social media can be used in public relations for promotion, sharing information, listening to feedback, responding to customers and providing content while also discussing some best practices and challenges organizations face.
Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to market products and services. It allows companies to engage with customers, promote their brand, and reach new audiences. Some key points made in the document include:
- Social media marketing grew out of early technologies like the telegraph and AOL in the 1990s and really took off with the creation of platforms like Facebook in 2004 and YouTube and Reddit in 2005.
- Popular social media sites now include Facebook with 2.9 billion users, YouTube with 2.1 billion users, Twitter with 186 million users, and Instagram with over 1 billion users.
- An estimated $50 billion will be generated from social media advertising in 2021
The document discusses how Barack Obama successfully leveraged social media in his 2008 presidential campaign. It describes how his campaign used platforms like YouTube, Facebook, and Twitter to share its message, organize supporters, fundraise, and ultimately engage more voters than previous campaigns. The use of new media helped Obama connect directly with constituents, lower costs, and empower grassroots supporters to take ownership over the campaign. This level of online participation and continual engagement after the election represented a significant change from previous top-down campaign models.
This document discusses the importance of social media for businesses and provides reasons why owners should utilize social media platforms like LinkedIn, Facebook, and Twitter to connect with customers, learn about trends, and promote their brand. It argues that with social media, businesses can publish content for a global audience for free and gain new customers through online conversations and relationships rather than just traditional marketing. The document concludes by offering tips on how businesses can develop an initial social media strategy and start engaging on platforms.
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
This document summarizes the pros and cons of social media campaigns as well as trends in social media usage. Some key advantages of social media campaigns are that they are inexpensive compared to traditional media, allow for high levels of interaction through calls to action, and are highly measurable through analytics. Popular social media platforms like Facebook, YouTube, and Twitter continue to grow substantially in user bases internationally. Social media campaigns also have very competitive costs per thousand impressions (CPM) compared to other advertising mediums and can reach millions of users with affordable budgets.
The Impact of Social Media on Public RelationsMorgan Drdak
The document discusses the impact of social media on public relations. It outlines how public relations involves marketing, advertising, customer service, press relations and crisis management. It then explains how social media platforms like blogs, social networking sites and content communities have allowed organizations and stakeholders to create and share content. Finally, it explores how social media can be used in public relations for promotion, sharing information, listening to feedback, responding to customers and providing content while also discussing some best practices and challenges organizations face.
Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to market products and services. It allows companies to engage with customers, promote their brand, and reach new audiences. Some key points made in the document include:
- Social media marketing grew out of early technologies like the telegraph and AOL in the 1990s and really took off with the creation of platforms like Facebook in 2004 and YouTube and Reddit in 2005.
- Popular social media sites now include Facebook with 2.9 billion users, YouTube with 2.1 billion users, Twitter with 186 million users, and Instagram with over 1 billion users.
- An estimated $50 billion will be generated from social media advertising in 2021
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Digital marketing utilizes online platforms like websites, social media, emails and billboards to promote products and services. It involves creating valuable offerings for customers and society. The marketing mix of product, place, price and promotion is used to develop digital marketing strategies. Social media marketing in particular engages customers on platforms like Facebook, Twitter and Instagram by sharing useful and interesting content to build the brand and drive engagement. While time intensive, social media provides cost effective promotion with benefits like increased awareness, loyalty and sales.
The document discusses the evolving role and responsibilities of corporations. It notes that corporations have grown larger and more powerful, but are also expected to be more accountable to various stakeholders. Consumers now expect companies to address social and environmental issues and have more power to influence corporations through online reviews and social media. The document also discusses how consumers are increasingly factoring a company's ethics and sustainability practices into purchasing decisions.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Social media is online content created by people using technologies that allow information to be shared widely. It has transformed how people access news and information by enabling many-to-many conversations rather than one-way broadcasts. Businesses now monitor social media to understand customer opinions, identify trends, and engage with consumers. Failure to monitor social media can damage brands if problems or security issues are exposed without a quick response.
The document discusses the changing nature of public relations (PR) and how it is adapting to new online and social media. It notes that PR is shifting from traditional media to more direct engagement with key audiences online. Specifically, it outlines how PR professionals can leverage tools like blogs, social networks, videos and virtual worlds to better monitor conversations and engage with stakeholders in a more collaborative way. It also provides examples of how companies like JetBlue and Purina have effectively used online PR strategies during crises.
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Why social media..is crucial to businessNikhil Ashok
Social media has become crucial for businesses to connect with customers and build their brand. It allows for two-way conversations and engagement between brands and vast online communities. The rise of social networks like Facebook and Twitter have created large online marketplaces where customers discuss products, leave reviews, and find information - benefiting brands that actively participate through advertising, responding to feedback, and managing their reputation. Businesses must leverage social media for branding, customer interaction, and growing awareness to survive in today's digital world where people spend much of their time socializing and communicating online.
The marketing revolution in a new digital age flipbook by bailey k poulton ...baileykathrynpoulton
The document discusses how marketing and advertising have evolved in the new digital age. With more time spent online and on mobile devices, consumers are constantly connected via multiple screens. This has required marketers to adapt strategies away from traditional ads and towards more native, personalized content. New approaches include social media engagement, branded entertainment, and subtle product placements. However, many users block online ads, so marketers also focus on building intimate brand relationships through shared experiences on social networks.
The document discusses the benefits of social media engagement beyond just marketing. It describes how social media allows organizations to raise awareness, position themselves as thought leaders, and directly converse with audiences. It also provides tips for using Twitter for crisis communication, such as being direct and honest, sharing information quickly, and responding to questions publicly. Finally, it discusses how opening government data and services through application programming interfaces (APIs) can democratize data and engage citizens to improve operations through feedback.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
The document discusses the rise of social media advertising and its benefits for brands. It notes that social media allows for user-generated content and targeted ads [SENTENCE 1]. Some key advantages include increased brand recognition, opportunities to convert users, and improved brand loyalty [SENTENCE 2]. The future of social media marketing looks promising as participation by B2B marketers is growing and social media is becoming an important factor in organic search success [SENTENCE 3].
The document discusses how businesses are using digital and social media for marketing and branding. It outlines the changing landscape from before Google and social media to the current age of social media. It discusses inbound versus outbound marketing and how social media allows for word-of-mouth marketing on a large scale. Specific social media platforms and stats are provided about their usage. The key aspects of social media marketing discussed are content marketing, viral marketing, and social reviews/couponing. It emphasizes the importance of creating valuable content for consumers and outlines steps to measure results.
This document provides an introduction and overview of social media. It discusses the history of social media from early phone phreaking and bulletin board systems to modern platforms like Friendster and Slashdot. The benefits of social media are connecting people, recommending resources, and distributing content. Popular social media channels described include blogs, microblogs, social networking sites, wikis, and multimedia sharing sites. Later sections cover social marketing, social computing, crowdsourcing, and online reputation management.
This is a crash course introduction to all things new media. This is the presentation given at the 2010 Nevada Interactive Media Summit. We take a look at the shifting landscape of media communications, and review some of the tools and strategies for using new media communication effectively.
This document discusses the rise of social media and mobile technologies. It describes how entrepreneurs have built successful companies like Vine, Snapchat, and Candy Crush using smartphones. Startups pitch investors for funding, weighing the risks and rewards. Successful social media companies like Facebook generate revenue from advertising. New platforms like crowdfunding allow startups to get small investments online. The text examines trends in mobile video viewing and app usage. It explores how politicians have used social media and how these new technologies impact communication and mobilization.
The Power Point Presentation is all about the impact of Social media ON youth and teenager as well it includes all the top social media platforms with statistical data and facts.
This document discusses the shift from traditional one-way communication media to social media, which enables two-way conversations. It notes that social media defines space based on what consumers control rather than media owners, and content is user-generated rather than company-created. The document argues that social media is changing business by allowing people to talk about organizations offline and online, and that smaller customer bases can lead to better engagement and relationships. It emphasizes that businesses must listen to consumers and focus on them, as social media continues to grow in importance.
The document discusses the benefits of utilizing social media services for businesses. It notes that more customers are using social media to research products and services, so businesses need to have a social media presence. It states that NW Technologies can manage a business's social media strategies to help them adhere to best practices and laws while following trends to increase their chances of success. Managing social media with NW Technologies's help provides business owners confidence that their social media activities are compliant and reduce risks.
This document discusses strategies for using social media and digital platforms to achieve business objectives. It outlines four main strategies: 1) Building brand reputation through engagement on platforms like Facebook and blogs. 2) Using mobile technologies like apps to reach customers. 3) Engaging businesses online through platforms like LinkedIn and forums. 4) Promoting open government and transparency through sharing data and information online. The document argues that these strategies can increase brand awareness, make connections, and take advantage of digital opportunities to help businesses outperform competitors.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Digital marketing utilizes online platforms like websites, social media, emails and billboards to promote products and services. It involves creating valuable offerings for customers and society. The marketing mix of product, place, price and promotion is used to develop digital marketing strategies. Social media marketing in particular engages customers on platforms like Facebook, Twitter and Instagram by sharing useful and interesting content to build the brand and drive engagement. While time intensive, social media provides cost effective promotion with benefits like increased awareness, loyalty and sales.
The document discusses the evolving role and responsibilities of corporations. It notes that corporations have grown larger and more powerful, but are also expected to be more accountable to various stakeholders. Consumers now expect companies to address social and environmental issues and have more power to influence corporations through online reviews and social media. The document also discusses how consumers are increasingly factoring a company's ethics and sustainability practices into purchasing decisions.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Social media is online content created by people using technologies that allow information to be shared widely. It has transformed how people access news and information by enabling many-to-many conversations rather than one-way broadcasts. Businesses now monitor social media to understand customer opinions, identify trends, and engage with consumers. Failure to monitor social media can damage brands if problems or security issues are exposed without a quick response.
The document discusses the changing nature of public relations (PR) and how it is adapting to new online and social media. It notes that PR is shifting from traditional media to more direct engagement with key audiences online. Specifically, it outlines how PR professionals can leverage tools like blogs, social networks, videos and virtual worlds to better monitor conversations and engage with stakeholders in a more collaborative way. It also provides examples of how companies like JetBlue and Purina have effectively used online PR strategies during crises.
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Why social media..is crucial to businessNikhil Ashok
Social media has become crucial for businesses to connect with customers and build their brand. It allows for two-way conversations and engagement between brands and vast online communities. The rise of social networks like Facebook and Twitter have created large online marketplaces where customers discuss products, leave reviews, and find information - benefiting brands that actively participate through advertising, responding to feedback, and managing their reputation. Businesses must leverage social media for branding, customer interaction, and growing awareness to survive in today's digital world where people spend much of their time socializing and communicating online.
The marketing revolution in a new digital age flipbook by bailey k poulton ...baileykathrynpoulton
The document discusses how marketing and advertising have evolved in the new digital age. With more time spent online and on mobile devices, consumers are constantly connected via multiple screens. This has required marketers to adapt strategies away from traditional ads and towards more native, personalized content. New approaches include social media engagement, branded entertainment, and subtle product placements. However, many users block online ads, so marketers also focus on building intimate brand relationships through shared experiences on social networks.
The document discusses the benefits of social media engagement beyond just marketing. It describes how social media allows organizations to raise awareness, position themselves as thought leaders, and directly converse with audiences. It also provides tips for using Twitter for crisis communication, such as being direct and honest, sharing information quickly, and responding to questions publicly. Finally, it discusses how opening government data and services through application programming interfaces (APIs) can democratize data and engage citizens to improve operations through feedback.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
The document discusses the rise of social media advertising and its benefits for brands. It notes that social media allows for user-generated content and targeted ads [SENTENCE 1]. Some key advantages include increased brand recognition, opportunities to convert users, and improved brand loyalty [SENTENCE 2]. The future of social media marketing looks promising as participation by B2B marketers is growing and social media is becoming an important factor in organic search success [SENTENCE 3].
The document discusses how businesses are using digital and social media for marketing and branding. It outlines the changing landscape from before Google and social media to the current age of social media. It discusses inbound versus outbound marketing and how social media allows for word-of-mouth marketing on a large scale. Specific social media platforms and stats are provided about their usage. The key aspects of social media marketing discussed are content marketing, viral marketing, and social reviews/couponing. It emphasizes the importance of creating valuable content for consumers and outlines steps to measure results.
This document provides an introduction and overview of social media. It discusses the history of social media from early phone phreaking and bulletin board systems to modern platforms like Friendster and Slashdot. The benefits of social media are connecting people, recommending resources, and distributing content. Popular social media channels described include blogs, microblogs, social networking sites, wikis, and multimedia sharing sites. Later sections cover social marketing, social computing, crowdsourcing, and online reputation management.
This is a crash course introduction to all things new media. This is the presentation given at the 2010 Nevada Interactive Media Summit. We take a look at the shifting landscape of media communications, and review some of the tools and strategies for using new media communication effectively.
This document discusses the rise of social media and mobile technologies. It describes how entrepreneurs have built successful companies like Vine, Snapchat, and Candy Crush using smartphones. Startups pitch investors for funding, weighing the risks and rewards. Successful social media companies like Facebook generate revenue from advertising. New platforms like crowdfunding allow startups to get small investments online. The text examines trends in mobile video viewing and app usage. It explores how politicians have used social media and how these new technologies impact communication and mobilization.
The Power Point Presentation is all about the impact of Social media ON youth and teenager as well it includes all the top social media platforms with statistical data and facts.
This document discusses the shift from traditional one-way communication media to social media, which enables two-way conversations. It notes that social media defines space based on what consumers control rather than media owners, and content is user-generated rather than company-created. The document argues that social media is changing business by allowing people to talk about organizations offline and online, and that smaller customer bases can lead to better engagement and relationships. It emphasizes that businesses must listen to consumers and focus on them, as social media continues to grow in importance.
The document discusses the benefits of utilizing social media services for businesses. It notes that more customers are using social media to research products and services, so businesses need to have a social media presence. It states that NW Technologies can manage a business's social media strategies to help them adhere to best practices and laws while following trends to increase their chances of success. Managing social media with NW Technologies's help provides business owners confidence that their social media activities are compliant and reduce risks.
This document discusses strategies for using social media and digital platforms to achieve business objectives. It outlines four main strategies: 1) Building brand reputation through engagement on platforms like Facebook and blogs. 2) Using mobile technologies like apps to reach customers. 3) Engaging businesses online through platforms like LinkedIn and forums. 4) Promoting open government and transparency through sharing data and information online. The document argues that these strategies can increase brand awareness, make connections, and take advantage of digital opportunities to help businesses outperform competitors.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
This document discusses digital marketing trends in Asia Pacific. It notes that there are now over 1 billion internet users in the region, with usage fragmented across many communities, devices, languages and cultures. Marketers need to understand this complexity and diversity to effectively reach target audiences. Some key trends highlighted include the growth of social media and mobile usage, the rise of search and e-commerce, and the opportunity for personalized marketing through analytics and big data. Online advertising spending in the region is significant and growing rapidly across many Asian countries and platforms.
This document discusses the importance of e-reputation management in today's digital world where customers can instantly share their experiences and opinions online. It notes that negative feedback online can quickly go viral and damage a company's reputation. While e-reputation management is important, it is often an afterthought for many companies. The document advocates for proactive e-reputation strategies like search engine optimization, content management, and social media monitoring to optimize a brand and encourage positive customer interactions online. It also stresses the importance of responding to customer complaints to build trust and loyalty.
A study on role of social media marketing in promotion of products and servicesPriyansh Kesarwani
This document summarizes a presentation on a project report about the role of social media marketing in promoting products and services. The presentation includes an introduction to the topic, the significance of studying this topic, a literature review on social media usage and trends, a profile of the company studied, the objectives and methodology of the research project, findings from data interpretation, and conclusions. The research aimed to understand customer perceptions and behavior regarding social media marketing and digital promotion of products and services.
The document discusses digital marketing strategies in today's crowded information landscape. It notes that traditional interruption-based advertising is failing while engagement-based approaches through blogging, social media, and content marketing are growing. The summary recommends focusing on search engine optimization, building an online influencer network, engaging customers through blogging and social media, and using online metrics to measure success.
This document discusses how content marketing has become critical for most organizations' marketing strategies. It outlines how paid, owned, and earned media are blurring together in an evolving digital landscape. Content marketing, especially using online video and social media, can help integrate these different types of media across the customer lifecycle to increase impact and ROI. However, managing content across multiple online channels and platforms poses challenges around cost, time-to-market, and measurement. Cloud-based content services can help address these challenges by enabling efficient video delivery, app development, and cross-platform analytics.
Los números más importantes del 2015 y las tendencias que hay que monitorear en el 2016
The numbers that mattered in 2015 and the trends to watch in 2016
Source: GlobalWebIndex
The document discusses trends in digital and social media that will shape their future. It notes that social media usage has grown tremendously and will continue to do so. Platforms are becoming more personalized through algorithms and incorporating new technologies like augmented reality, voice, and artificial intelligence to enhance user experiences. However, concerns around privacy and security are rising as users demand more data protection from platforms. Overall, while it's difficult to predict the future, these trends around personalization, technology, and privacy will continue evolving to influence digital and social media.
This document outlines potential digital strategies for an international trade and investment organization to engage businesses online and leverage social media. It discusses 4 main strategies: 1) Building brand reputation through social media engagement. 2) Increasing mobile access. 3) Effectively engaging businesses online through platforms like LinkedIn and blogs. 4) Promoting open government and transparency through sharing information online. The organization aims to increase its brand profile, make connections with businesses, and take advantage of digital opportunities through a thoughtful social media presence.
Raul Vielma presented on strategies for leveraging digital media. He discussed the evolution of media consumption and how people are accessing media in more on-demand ways through various devices. He provided statistics on technology adoption in the US and demographic profiles of online users. He outlined 5 ways companies can leverage digital media now, including monitoring site traffic, maximizing search engines, viewing websites as business partners, using free tools, and learning about mobile and social media. He gave tips and tools for search engine optimization, claiming business listings online, and using websites and social media as a business partner to engage customers.
This document discusses the rise of social media and its impact on corporations. It notes that social media allows corporations to connect with consumers on a mass scale, helping to build trust and brand loyalty. The document also states that social media is now critical for corporate success, as those who do not engage adequately with social media will fall behind competitors in today's business world where social media is necessary, not just beneficial.
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
Use of social media to attract and engage new customer baseIAEME Publication
This document summarizes a research article from the International Journal of Management (IJM) that examines the use of social media to attract and engage new customers. The article discusses how social media has become an important tool for marketers to promote their brands, learn about customer opinions, and build relationships. It analyzes common social media platforms used by marketers like Facebook, Twitter, and YouTube. The document also explores factors that influence online consumer behavior and purchasing decisions, like word-of-mouth recommendations. Finally, the article reviews strategies used by marketers on social media to attract new customers, such as hosting online competitions and providing customized content and offers.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
The document discusses how the world is increasingly volatile, uncertain, complex and ambiguous (VUCA). It then provides statistics on digital marketing and social media usage in Saudi Arabia, highlighting that Saudi Arabia has high smartphone and social media penetration. Several benefits of using social media for businesses are outlined, such as learning about customers, reaching new audiences, improving customer service and generating leads.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART