Social Media Road Map

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Don't know where to start with your social media strategy? Here's a map to get you on the right track toward success -- Social Media Road Map

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Social Media Road Map

  1. 1. ROAD MAP................. i NOLAND HOSHINO | BCAUSE MEDIA ASH SHEPHERD | MINDS ON DESIGN LAB
  2. 2. 
  3. 3. WhyWhyWhyWhyWhy
  4. 4. My goal for using social media is… From the SMObooks.com “Social Media Road Map”
  5. 5. Short-term ObjectiveLong-term Objective___________________________ ____________________________________ (Action Verb) (Specific Item)by ____________________ before ______________________________ (Measurement) (Time-Specific) From the SMObooks.com “Social Media Road Map”
  6. 6. What is your organization’s bumper sticker message? Use no more than 10 words From the SMObooks.com “Social Media Road Map”
  7. 7. Where are they?
  8. 8. Other Nonprofit organizationsInfluencers/LeadersCompaniesCampaigns
  9. 9. ActionsImplications
  10. 10. ThemeMonday Listen & learn | Share resourcesTuesday Build relationships and ask questionsWednesday Share blog post | Highlight relevant researchThursday Summarize responses to questionsFriday Curate good reads/links from the weekSaturday Reminders for eventsSunday Take the day off From the SMObooks.com “Social Media Road Map”
  11. 11. MondayDate _____________________ Share Resources Theme ________________________________ Task Today I will do these things Time 1 Listen for keywords related to my organization 15 mins 2 Post new video on YouTube 15 mins 3 Share articles about new widget on Facebook wall 10 mins Google+ hangout with volunteers and supporters to share 4 30 mins upcoming events and news From the SMObooks.com “Social Media Road Map”
  12. 12. How efficient isyour socialmedia strategy?What type oftools do youuse?
  13. 13. Social Media Management DashboardsSocial Media Monitoring ToolsTools to Find ContentTools to Locate Target AudienceMeasurement | Analytics ToolsAsk people in your social network what favorite social tools they are using
  14. 14. Measureable ObjectiveBefore AfterWhat did you learn? ________________ From the SMObooks.com “Social Media Road Map”
  15. 15. Did you meet your objectives?What did your audience respond to?Something I tried and want to changeI feel like I’m most successful with social media when… From the SMObooks.com “Social Media Road Map”
  16. 16. What are your pain points?What do you struggle with using social media?How can we help you?

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