FLICS '13 Annual Meeting - Social Media Strategy for Film Commissions
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FLICS '13 Annual Meeting - Social Media Strategy for Film Commissions
- 1. Developing Your Social Media Strategy An Insanely Simple Overview for FLICS Member Film Offices November 4, 2013
- 2. Who is this guy? Erik Deutsch (pronounced "Doitch" - not "Douche") Principal, ExcelPR Group • Represented FilmL.A. '05-'08 • Currently represent California Film Commission Instructor, UCLA Extension • UCLAx425 "Best Practices in Social Media for Communications Professionals" erikd@excelpr.com @ErikDeutsch
- 3. Should I write all this down? This PowerPoint available online at: slideshare.com/ExcelPR
- 4. Regardless of whether you love it or hate it, there are things you can do today to leverage social media for PR and marketing.
- 5. Focus on Achieving Core Objectives
- 6. 3 Questions 1. Is your audience using social media? (if so, where?) 2. Do they want to engage with your organization using social media? (consider your level of affinity and/or utility) 3. Will such engagement help you achieve bottom line objectives?
- 7. There’s no shame Social media for the sake of social media isn’t a strategy.
- 10. Key Platforms: The CMO’s Guide
- 11. Facebook Basics 3 Types of Facebook Pages 1. Personal Profiles 2. Groups 3. Brand Pages • Ongoing shift to a ‘paid’ platform (e.g., sponsored posts) • Not all posts are created equal (Edgerank algorythm) • Use brand page analytics (Facebook Insights)
- 12. 3 Types of ‘Social’ Content 1. Marketing-focused (promotional) 2. Useful (provides utility or entertainment) 3. Engaging (ask/answer questions; become part of the discussion)
- 13. The “I Hate Social Media” Plan • I don't get it • I don't see how it can help us achieve our objectives • I don't have the staff/resources/experti se to maintain a social media presence
- 14. 1. Protect Your Brand/Online Identity – – Reserve “handles”/custom URLs Knowem.com 2. Find where your "peeps" hangout online – – – Location managers, producers, studio execs., government officials, etc. Monitor industry influencers and the competition (find and follow/like them online, hashtags, etc.) Don’t forget Google Alerts http://www.google.com/alerts 3. Optimize your website for mobile – Mobile version (coded or via plugin) or responsive design
- 15. The “I Love Social Media” Plan • I understand how it will help us achieve our objectives • I have sufficient staff/resources/expertise to maintain a social media presence
- 16. 1. Do everything in the "I Hate Social Media" Plan 2. Build out your social media profiles (about/bio, avatar, keywords, links) 3. Set up a monitoring and content dashboard 4. Develop social content (“Feed the Beast“) • • 5. Create and maintain a social media editorial calendar (remember the ‘rule of thirds’) Repackage/repurpose/recycle Cross promote on all marketing collateral (handles and hashtags on business cards, event booths, etc.)
- 17. This PowerPoint available online at: slideshare.com/ExcelPR