This slide talks about a simple road map for implementing social media marketing strategies for a small scale business

1. Spreading the Word Socially

2. Phase
I
Phase
II
Phase
III
Phase
IV
Phase
V
Phase
VI
Social Media Marketing Road Map
2 weeks 3 weeks 3 weeks 2 weeks Continued Process
Target : Facebook – 300 followers, Linkedin – 250 + followers , Twitter – 200
followers

3. Phase I – Establish Presence
• Competitive Analysis
• Finding out keywords and phrases list to fit
into the content
• Information gathering and content creation
• Initial Profile Building
• Profile building for LinkedIn, Facebook, Twitter
and Google + (excluding Youtube and
Pinterest)

4. Phase II – Be Found
• Set up a well built social media profile
• Update contents regularly
• Buzz Creation
• Monitoring the followers graph
• Phase II is mainly focused on increasing the
number of audience

5. • Start responding to the engaged audience
• Ask to like, follow or retweet
• Start groups, add members and strike
conversations
• Follow key influencers
Phase III – Build Relationship

6. • Expand the network by inviting new audience
• Share links, videos, photos, documents
• Use tags and #tags
• Add media sharing applications
• Run contests and Promotional campaigns
• Maintain the quality of the content
• Implement Strategic Outreach
Phase IV – Expand Network

7. • Engage your key customer through social
media
• Involve them into the group you are joining
• Make a technical team involved in the
discussions so that every query is answered
• Engaging other audience with appropriate
content
Phase V – Client Relation

8. • Active Sales Campaign to generate leads
Note: Generating leads through facebook and
twitter take an ample amount of time.
Initially, facebook and twitter can be used for
increasing the online presence and Leads can
be generated though LinkedIn
Phase V – Lead Generation