The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
Sustainability Social Media Strategy for the Forest Products IndustryDenzil Ford, Ph.D.
Only 3 of Canada's forest product companies have more than 600 Twitter followers. This deck provides a strategy to move forward and build a community of ambassadors that tell the world how modern forestry is sustainable enterprise.
NAASCOM Foundation invited me to speak on ‘Leveling Web 2.0 for social causes’ at their Connect IT forum at Bangalore on March 24, 2011. The presentation slides share insights and tactics that non profits can benefit from.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
Sustainability Social Media Strategy for the Forest Products IndustryDenzil Ford, Ph.D.
Only 3 of Canada's forest product companies have more than 600 Twitter followers. This deck provides a strategy to move forward and build a community of ambassadors that tell the world how modern forestry is sustainable enterprise.
NAASCOM Foundation invited me to speak on ‘Leveling Web 2.0 for social causes’ at their Connect IT forum at Bangalore on March 24, 2011. The presentation slides share insights and tactics that non profits can benefit from.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.
Unlocking the True Value of Social Media Holly Ross
Everywhere you turn there are tons of great stories about organizations doing wonderful things online to build communities and engage their supporters through Social Media. But what is it all for? We’ve all heard the sayings “If you build it, it will come”, “the value of Social CRM”, other concepts around understanding what is the value of Social Media. In this session, we’ll explore the notion that the real value of Social Media is not only in the experience of the community itself, but also in having a greater understanding of how your supporters are engaging with your online communities. This information can be invaluable to both marketers and fundraisers as they attempt to communicate to these engaged members of their community.
Slides from "The Message is the Medium" workshop for the National Trust for Historic Preservation.
Slides based on Beth Kanter's work for NTEN's We Are Media.
Game cards and scenarios from the workshop can be found at: http://social-media-game.wikispaces.com/Preservation+Game
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
With everything else you have to do, how do you incorporate social media into your workflow? Have a strategy that allows you to focus! Presented at the Social Media for Nonprofits event in LA.
For many leaders, technology is among the scariest aspects of nonprofit management. Technology changes frequently, most leaders don’t have formal technology training, and when mistakes are made, they can be expensive. But managing technology well can also lead to some of the greatest gains in productivity and effectiveness. The same skills that lead to a successful nonprofit career are the very same skills that will help you manage technology well in your organization. In this session, we’ll ask you to change how you think about technology and challenge you to let technology run wild in your organizations, so that a thousand flowers can bloom.
The Benefits of the Cloud for NonprofitsHolly Ross
By now we've all heard that cloud computing can save money, build efficiencies etc. But there are opportunities for us to use the cloud in ways that make us more effective, not just more efficient.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
MNA - Lose Control
1. Social Media: What, Why, and How? Leveraging Social Media and Web 2.0 for Nonprofits
2. We Are Media Project: The Social Media Starter Kit for Nonprofits Visit the WeAreMedia wiki for additional resources and to connect with other nonprofit social media practitioners via http://www.wearemedia.org Funded by the Surdna Foundation
3.
4.
5.
6. What is Social Media? Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
14. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation TALK CONVERSATIONS Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Some differences in tactics
20. SOCIAL MEDIA USE IS GROWING http://www.flickr.com/photos/dotpolka/34311984/
21. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source : Universal McCann Comparative Study on Social Media Trends April 2008
35. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.
39. To draw political attention to ongoing genocide in Darfur by delivering 1 million postcards to be sent to Obama within his first 100 days in office
50. Tactical Approaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tactical Approaches and Tools Share Story
51. What was your biggest “aha” moment during the session? Biggest Takeaway
52. www .wearemedia. org Holly Ross [email_address] Twitter: ntenhross Learn More and Continue Sharing
Engaging in social media requires a shift in perspective from talk to conversation. As you begin to think about a social media strategy, you need to understand that although it will compiment your overall marketing and communication strategy, it needs to be different because of the conversational dynamic.
One of your goals will be to empower your constituents to spread your message.
Those of you who run Senior Corps programs should be interested in this. The orange shows 2008, the blue shows 2009. For each online activity there is a slight increase among the Gen Y population, but a very large increase among the so-called Baby Boomer population.
Now that are computers and data can be connected via the Internet, we are witnessing a social layer – and it is challenging our assumptions of everything and here’s why
It’s like the cocktail party analogy. You don’t just walk up to someone and make a pitch. But you might make sure they have your contact info and they know what your passion is before the conversation breaks up. You show genuine interest in them. You can be authentic and be strategic at the same time. You are not going to abandon your existing marketing and communications plan, strategy, and tactics. Instead you want to enhance it with this new method of engaging your stakeholders, clients, and potential clients.
Here are some things to think about when building your strategy. In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki. You’ll want to think about your: Objectives Audience Content Strategy Tools How you’ll measure success You’ll want to think these through each time you embark on a specific campaign or experiment.
You need to crawl before you can fly. Your goal is to establish online credibility and trust. That takes time and experience. These stages overlap and are not strictly sequential, but to get to a point where you can grow your community and engage other influencers, you’ll need to spend some time just listening and developing your own online presence first.
Ask yourself What you want to accomplish with social media. Describe how your social media objective supports or links to a goal in your organization’s communications plan. Set objectives based on a clear understanding of how social media changes the feedback loop between your organization and stakeholders. The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights.
Now, restate your objective so it is “SMART” – Specific Measurable Attainable Result-Focused Time-based You can use this method for large or small objectives
Example of specific goal that meets the SMART test.
What social media tools are they currently using? If they congregate in certain online locales, what are they talking about in relation to your brand/goals/issues/competitors? Describe these things based on secondary research, direct observation, or primary research. What additional research do you need to do to learn about your target audience’s online social behavior or their understanding/perceptions about your organization or issues? As with any marketing effort, the first step to success is identifying who your organization wants to reach and find out how they are using social media. There is more and more audience research for users of particular social media tools and a lot of it is free. It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). While secondary research may help inform what general direction you may want to go in, there is no substitute for primary research. And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation works best. For instance, if you are considering a Facebook profile, before you set up an organizational presence - spend some time searching to see if anyone has set up a Fan Page or Group to talk about your organization or issue area. Or, if you are considering a blog, find out who the key bloggers are in your topic area. This will allow you to observe what your audience is saying in their natural environment. Some social media strategists call this step “listening” and it is essential first step in developing your social media strategy. Resources Beth Kanter, “ Ten Free Resources for Social Media Audience Research for Nonprofits Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts Josh Bernhoff, Social Technographics 2008
Technograpics This is a chart from Forrester research – where they look at what people do on the social web – across different age categories . As you can see the tools we’re going to look at today appeal to different age categories And, it may surprise you but the demographics of social networking sites is aging – and not all kids are using all tools. What's interesting is why some people don't use social networks. The study respondents said their main problems were: privacy, time and just not seeing the point. These stats are older than the slide we showed previously noting growth in boomer participation in the last year. It’s important to keep in mind - you don’t want to invest time in networks if your audience is not there. But you also don’t want to be scrambling to catch up when they do get there.
http://www.flickr.com/photos/roboppy/9625780/
When you participate in social media, include the goal of driving people back to your website. Why? Because you want them to *do* something – you are cultivating a ladder of engagement. Be sure and drive them to the specific page on your website where they can take an action, such as signing up for your e-newsletter or donating, or learning something you want them to know. If your website or blog is not of the quality you want it to be, you need to focus on that before launching a social media campaign. You can start listening and network building right away, but don’t try to drive massive traffic to your website if there’s not much to see or do there.
Social media does not mean that traditional websites or emails are dead (although some people may argue that). A good rule of thumb for dividing your efforts is 1/3 web presence – make it a good one 1/3 one way – get people to sign up for your enewsletter or email list 1/3 social So, again, this is an integrated strategy and all of these things contribute to meeting your goals and objectives, whether that’s getting volunteers, getting clients, getting donors, or educating more people about your cause.
Partner up with someone at your table who is not a colleague. Take out a piece of paper and pen. You’re going to come up with an objective for using social media for your organization.
Write down one goal you have for using social media.
Check and see if your objective is “SMART” – Specific Measurable Attainable Results-Focused Time-based Restate it if needed. Share it with your partner.
Holly Listening: Knowing what is being said online about your organization and the field you work in. You can listen with google alerts, technorati, twitter, and RSS readers. Key skill is pattern analysis. Link listening and analysis to decisions or actions. About 5 hours a week once you learn how to use the tools and make listening a daily habit. (5 hours per week) Participate: Is joining the conversation with your audience. By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. Tools to help you participate are Twitter and Co-Comment. You can also participate vicariously through bloggers by encouraging them to write about your organization. (10 hours per week - also includes listening tasks as they go hand-in-hand) Generate Buzz: Your raising your organizations profile and spreading awareness of your organization's programs or campaigns. What happens is that you share your message with enthusiastic supporters and they in turn may choose to pass it to others with a similar a interest in your organization or campaign. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category. (10-15 hours per week - also includes some listening tasks) Share Your Story: You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site. Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks. But even better is getting your constituents to share their stories about your organization with others (which takes more time) (15-20 per week depending on the type of content, number of different ways you're creating it, and skill) Community Building and Social Networking: You build relationships online community, engage people and inspire them to take an action, or raise money using social networks and apps. If you want to build an online community for knowledge or skill sharing, using social network tools like Ning or LinkedIN will help you get there. If you're looking to engage and inspire new supporters, setting up an organizational presence on one of the larger social networks like Facebook or MySpace is the best step. Finally, consider how you can mix in fundraising. (20 plus hours a week)