SlideShare a Scribd company logo
Time spent
per person
per month
on
Facebook =
Lets Start With Faceboo
Facebook… Continued

    Take advantage of email lists (or
    start building one.)

    Make your fans feel special.

    Stop talking about yourself.
Facebook… Continued
       Use your other marketing and
        communication channels.
       Don’t assume your Twitter audience is your
        Facebook audience too.
       Facebook users love photos and videos
       Keep it professional
Amount of “tweets”
that are posted daily
=
Moving onto Twitter
Twitter… Continued
 Tweet updates and
 special offers.

 Demonstrate wider
 leadership and know-
 how.

 Be Professional and
 Personable
Tweet a few times a day and
 space them out.
80/20 Rule.
What to Track
Who to Follow
                               Twitter… Continued
Users World Wide =
Add a
          description
                            Identify
Claim your the venue
         to
                           Employee
business                       s




                Up Next…Foursquare
Foursquare…
Continued


 Create a campaign

 Reward loyal customers

 Engage your customers
Foursquare….Continued
 Put up foursquare signage reminding
  customer to “Check In”.

 Monitor for duplicate or incorrect
  information.

 Run two specials at once.

 Try new things.
How to measure Social
                                                     Conversation
Media ROI        Business                            Participation
                                 Reputation and
                                    Brand
                                  Awareness
                                            SEO Ranking


                       Measure Sales

             Define goals


Measure Traffic
Key Takeaways
and Items to keep
in mind



Include links to social
 sites on website (and key
 placement)

Getting employees on
 board (Best Brand
 Advocates)
Road Map- Social Media

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