This SEO proposal provides options for improving a client's website rankings. It recaps past discussions on selling SEO services and demonstrating analytics dashboards. The proposal offers the client a choice between a top-tier priced full SEO campaign or a smaller initial 90-120 day test. It includes standard proposal elements customized with keyword research and an introduction defining the client's SEO opportunities.

1. SEO Proposal
May 12, 2011

2. Business of SEO Recap
• How to Sell SEO – February 2011
• How to Demo Your Dashboard – March 2011
• Keyword Research – March 2011

3. The Proposal
• Recap
– You’ve got a lead, they have read your website, they
have seen a demo, they are impressed
– Proposal should give 1-2 options on pricing
• Compete with the top players price
• A smaller initial 90-120 day test
• Proposal Components
– Stock proposal components
– Custom introduction defining their opportunity
– Basic keyword research (optional)
– Pricing

4. New Portal Sneak Peak