How to Win & Grow Facebook Fans

by Rocky Fu, Jan 2012

How To: Increase & Keep
Facebook Fans

Copyright © 2012, Incitez Pte. Ltd.

Place a text link on your
website to your Page

Test “where” you put it


Use a
Page
Badge
fb.com/badges/page.php


Try
Like Box

http://bit.ly/rMnG95


Add Facebook comment box
to your website

http://bit.ly/srxIVp


Implement the “Like” and
“Send” Button
http://bit.ly/rPicXf


Integrate “Live Stream” Widget
into your event campaign
http://bit.ly/tDReY8


Invite your email
subscribers to “Like” your
Facebook Page


Include a Page link in your
Email signature

Better yet, create a template and share with the
whole company


Use “Fan Gate” to provide
exclusive content for fans only


Make a compelling landing page
Update Facebook Page setting “Manage Permissions” -
“Default Landing tab”


Invite fans to tag
your Facebook
Page in the same
way they tag their
friends


Update your Page with
quality content
tips, photos, videos...
Be a resource
hub


Solve fans’ problems
and response quickly


Engage and interact with
your fans


Announce your
Facebook Page
internally, and invite
employees to
become a fan and
“SHARE”. “Share” link is located on
the left bottom column
of your Page.


Ask fans to
“Like” or “Share”
your posts


Drive Facebook users to your
Page with Facebook Ads


Conduct
Utilize the “Face” and demographic analysis
“Color contrast” power of your targeted
to get attention

Ask Facebook
Users to “Like” you
Update your ads in the ad
often
Target users
whose friends are
connected to your
Page


Run a contest:
drive more fans
and encourage
them to SHARE
Make it easy to
enter

Make it easy to
share


Link to Twitter


Send Facebook Link via
SMS
Use a shortened URL like bit.ly to test your
fan acquisition cost on SMS
(you should do this in all media that cost you)


Use @yourfacebookpage in your personal
proﬁle update, friends’ walls, and other Pages


Invite for connection on
Facebook via off-line
channels...


Put up your Facebook Page link everywhere

Receipts
In-store signs
Product packaging
Brochure
Coupon
Menu
Outdoor media
...
(be creative :)


Test one or several
recommendations to ﬁnd
out what work best for you;
Rocky Fu and,...
Director, Digital Strategies
INCITEZ


Follow us on Facebook for more
fb.incitez.com


Before we end this, remember...
you are building a community
NOT just a fancy number to show off


Join mailing list for timely update

http://bit.ly/ruw6La


How to Win & Grow Facebook Fans

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