The document discusses improving social media use for government agencies. It provides statistics showing increased adoption of social media by federal agencies in recent years. The top benefits of social media for agencies are increased education of the public, information access, cost savings, and increased collaboration. However, agencies face challenges with social media including measuring return on investment, management issues, changing culture and policies, legal concerns, and staying up to date with new tools. The document recommends strategies for addressing these challenges and concludes that social media will become more integrated with government services and data-driven over time.

1. Improving Social Media Outlets
for Government
Pat Fiorenza
Research Analyst

3. Social Media in the Public Sector by the Numbers
Agency Adoption
of Federal Agencies started using Social
Media within the last 2+ years.
of Federal Agencies have started using
Social Media within the last year.
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-
2011.html

4. Social Media in the Public Sector by the Numbers:
Agency Access to Social Media Channels
2010: 55% of respondents
said their agencies were
blocking access to Social
Media channels
2011: 19% of respondents
said their agencies were
blocking access to Social
Media channels

5. Social Media in the Public Sector by the Numbers
26%
Federal Social Media 18% No Increase
Change Significa
Consumption over next 12-18 ntly
months
56%
Increase
Slightly

6. Top 5 Federal Uses of Social Media
Communicate with
Informed Decision
Citizens and Other Internal Collaboration
Making
Agencies
Marketing and Research/Information
Promotion Gathering
Source:
Market Connections 2011 Social Media in the Public Sector Study,
Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-
in-the-public-sector-2011.html

7. Top 5 Federal Benefits of Using Social Media
Increased
Information Agency
Education of the
Access Promotion
Public
Cost Savings and
Increase
Other
Collaboration
Efficiencies
Source:
Market Connections 2011 Social Media in the Public
Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/soc
ial-media-in-the-public-sector-2011.html

8. Social Media Challenges
• ROI
• Management
• Culture Change & Innovation
• Crafting Policy
• Legal
• Becoming Current + Staying Current

9. Social Media Challenges - ROI
• What are we trying to quantify?
• What impact are we measuring?
• Who is our core audience?
• How does this ROI fit into our agency mission?
• What do I do with all this data? Where can I find
knowledge?

10. 10 Steps to Understanding How to Find
Your Social Media ROI
1. Define Scope – Why are we doing this?
2. How will you define success? – Think Traditionally
3. Consider how you can design your evaluation
4. Collect Data
5. Show Impact and Quick Wins
6. Analyze
7. Share
8. Feedback from Stakeholders
9. Share Your Success, Learn from Experiences
10. Improve and Repeat

11. Social Media Challenges - Mgmt
• Who Should Posting?
• How Often?
• How do we staff for social media?

12. 5 Social Media Strategies - Mgmt
1. Test Out New Methods
2. Collect Data
3. Don’t Be Afraid
4. Think Outside the Box
5. Leverage Resources for Content Creation

13. Social Media Challenges - Culture
• How can I work to be an innovator?
• How do I cut through the red tape?
• Why are there cultural roadblocks?
• What can I do to be a champion in my agency?

14. 5 Social Media Strategies - Culture
1. Think Traditional
2. Navigate Organizational Culture
3. Balance Interests
4. Provide Clear, Concise and Mission-Driven
Impacts
5. Always Share and Show Success

15. Social Media Challenges – Being
Current
• New tools emerging every day
• How do I get up to speed with latest tech and
still be a leader in social media?

16. 5 Social Media Strategies – Being
Current
1. Collaborate with Colleagues
2. Share Resources
3. Learn Lessons from Private Sector
4. Teach Private Sector Lessons
5. Grow Your Network

17. Where are we now with social
media?
• In the “So What” Phase
• Struggle to define what engagement actually means
• Sharing and collaborating with resources
• Transparency
• Digital Divide
• Broader acceptance that government does not have all
the answers, needs to collaborate across sectors for
solutions.

18. Where Social Media is Heading..
1. Closely Tied to Government Core Services
2. Wider Acceptance
3. Increasing Use For Emergency Management
4. Data Driven Decisions
5. Mobility
6. More Devices = More Data

19. GovLoop Story
Quick history and overview of
GovLoop – Knowledge network
for government

20. GovLoop’s Purpose
Indicate a Problem – Millions of government
employees working on similar issues without an
outlet to communicate. Without communicating
with one another a gap in knowledge was created.
Provide a Solution
GovLoop creates a
knowledge network to
connect, engage and
train government
employees.

21. All Kinds of Involvement
• Blogs
• Groups
• Discussions
• Forums
• Resources
• Daily Newsletter
• GovLoop Insights
• Job Postings
• Leaders in Government
• Events
• Trainings
• Data

22. COMMUNITY
SERVICE
4 Pillars of GovLoop
TRAINING
EVENTS

23. 4 Pillars of GovLoop: Services
Professional services that help government employees
advance their skills, knowledge and career.

24. 4 Pillars of GovLoop: Training
Informative and educational training opportunities to
enhance the governments shared knowledge.

25. 4 Pillars of GovLoop: Events
Events designed to empower government with the right
tools, thinking and motivation.
Networking Conference Roundtables

26. Next Generation of Government Summit
• 2012 marks the 3rd consecutive year
• 87% of the 500 person audience were
government employees
• 43 different department’s or states were
represented
You guys rock…that really
was an awesome
• Attendee Feedback: conference. I was so
encouraged by all the
energy, young talent and
Your hard work in hosting the Next Generation of
thought leadership.
Government Summit, finding so many speakers who
- Jonathan B.
are walking their talk, and creating a "family"
atmosphere is already paying off for my organization.
- Emily S.

27. Community: Member Overview
Top 10 Agencies on GovLoop Federal Government
1. Dept. of Defense
2. Dept. of Health & Human Services 12.48% State Government
3. Dept. of Agriculture
4. Dept. of Veterans Affairs 9.18%
Local Government
5. Dept. of Homeland Security
6. General Services Admin. 14.83% 50.37 %
7. Dept. of Commerce Industry/Gov’t
8. Environmental Protection Agency Contractors
9. Dept. of Transportation 13.14 %
Other (i.e. non-
10. Dept. of Labor profit, academia &
International Gov’t)
Top 3 Purchase Areas:
Technology (HW, SW, Services)
HR/Training Solutions Average Age:
Consulting Services

28. Contact Information
• Pat Fiorenza
• Email: pat@govloop.com
• Twitter: @pjfiorenza