Use the POST Method (People, Objectives, Strategies, Technologies) for creating and deploying social media in healthcare professional education and continuing medical education. Presentation includes free social media tools and step-wise approach for strategically planning your social media presence.
Presentation given by panelists at the recent DigitalNow Conference in Orlando.
Contact George Dearing for questions about Telligent's work with the National Breast Cancer Foundation.
Presentation done by Jon Keefe of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Presentation given by panelists at the recent DigitalNow Conference in Orlando.
Contact George Dearing for questions about Telligent's work with the National Breast Cancer Foundation.
Presentation done by Jon Keefe of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Template Twitter Strategy for Government DepartmentsBreaking news
Strategy for corporate use of Twitter by Government Departments and other public sector organisations (potentially adaptable to private sctor Twitterers too). By Neil Williams, Department for Business, Universities and Skills. Includes information on how to use Twitter, objectives for a corporate Twitter channel, how to measure and evaluate return on your investment, Twitter risks and mitigation, how to promote your Twitter account, and best practice for producing effective Twitter content.
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
Template Twitter Strategy for Government DepartmentsBreaking news
Strategy for corporate use of Twitter by Government Departments and other public sector organisations (potentially adaptable to private sctor Twitterers too). By Neil Williams, Department for Business, Universities and Skills. Includes information on how to use Twitter, objectives for a corporate Twitter channel, how to measure and evaluate return on your investment, Twitter risks and mitigation, how to promote your Twitter account, and best practice for producing effective Twitter content.
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
Debido a que tanto el malware conocido como desconocido, así como los comportamientos anómalos en las comunicaciones, suponen amenazas importantes para una empresa, es necesario que ésta incorpore una estrategia de prevención unificada.
Jóvenes de todo Colombia se unen para realizar un ejercicio de Control Social al Congreso de la República con el fin de saber la manera de su votación y asistencia a la refrendación que se debe hacer del tratado de Paz entre el Gobierno y las Farc
El Tribunal Constitucional, mediante sentencia del Expediente Nº 2375-2014-AA-TC, declaró que los honorarios profesionales de los independiente son inembargables, sí:
i) Son de una sola fuente.
ii) Son de periodicidad mensional o quincenal similara a las remuneraciones laborales, y
iii) Destinen sus ingresos a la satisfacción de las necesidades básicas y las de sus dependientes inmediatos.
Criterio previamente establecido en la sentencia del Expediente Nº 645-2013-AA-TC.
Esta contiene una presentación sobre SlideShare que esta tiene tips para saber como utilizar el mismo , tan bien como utilizarlo las herramientas que tiene.
Diapositivas del curso "Sistemas de Conmutación" del programa de Ingeniería en Electrónica y Telecomunicaciones de la FIET de la Universidad del Cauca, República de Colombia.
Tema: Conmutación de Etiquetas Mult-Protocolo (MPLS)
Diapositivas del curso "Sistemas de Conmutación" del programa de Ingeniería en Electrónica y Telecomunicaciones de la FIET de la Universidad del Cauca, República de Colombia.
Tema: Sincronización en Redes Telefónicas Públicas Conmutadas.
Diapositivas del curso "Sistemas de Conmutación" del programa de Ingeniería en Electrónica y Telecomunicaciones de la FIET de la Universidad del Cauca, República de Colombia.
Tema: Introducción a WDM y OTN
Diapositivas del curso "Sistemas de Conmutación" del programa de Ingeniería en Electrónica y Telecomunicaciones de la FIET de la Universidad del Cauca, República de Colombia.
Tema: Telefonía IP
Diapositivas del curso "Sistemas de Conmutación" del programa de Ingeniería en Electrónica y Telecomunicaciones de la FIET de la Universidad del Cauca, República de Colombia.
Tema: Telefonía Móvil Celular.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Effective Mobile & Social Media Marketing StrategiesMicheleSullivan
- Leverage mobile technologies as a component of your overall marketing, communications and social media strategies
- Key differences between mobile websites and mobile apps
- Examples of mobile apps to expand member benefits, enhance satisfaction, and ultimately improve retention
Chicago Community Trust Grantees Training on Social Media PlanningDemetrio Maguigad
Here are some of the tools we talked about in our session:
Social Bookmarking and organizing the web
http://delicious.com/
http://pinterest.com/
Social dashboards and analytics
http://touchgraph.com/seo
http://sproutsocial.com/
http://hootsuite.com/
http://www.radian6.com/
http://www.peoplebrowsr.com/
http://www.google.com/analytics/
Exploring
http://mashable.com/
http://www.bethkanter.org/
http://www.radian6.com/
http://technorati.com/
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Research exploring clinician learning is of little value if it is not shared and leveraged broadly by those within the CME community to drive innovation and improve educational planning. This session is moderated by Jeremy C. Lundberg, MSSW, CEO of EthosCE Learning Management System and will introduce three new and emerging data sets that have been collected by Brian S. McGowan, PhD, Chief Learning Officer of ArcheMedEx.com. Dr. McGowan will structure each data set to highlight the problem, the methods of exploration, and the data or conclusion that could be drawn. These new ideas will then be put into the context of the educational planning process with the goal of allowing those within the CME community to effectively leverage these data and lessons to immediately impact their planning processes.
Study examines personal and professional use of social media among people working in continuing medical education. Presented at the 2010 Alliance for Continuing Medical Education Conference.
Learn how we used EthosCE Learning Management System with mobile devices to automate continuing medical education (CME) and grand rounds at the University of Pennsylvania School of Medicine.
79% use by healthcare professionals; 4.5 rating on ease of use; eliminated 6 month CME certificate generation backlog.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
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New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Strategic Planning for Social Media in the CME Enterprise
1. Social Media Strategic Planning for the CME Enterprise Presented by: Jeremy C. Lundberg, MSSW, LSW
2. Agenda What is social media? The Social Media Tool Kit Strategic planning and the P-O-S-T Methodology Organizational considerations
3. What is Social Media? Social media (SM) supports the human need for social interaction using web-based technologies. Transforms traditional monologues (one to many) into social dialogues (many to many). Supports the democratization of knowledge and information, transforming people from content consumers into content producers.
4. What is Social Media? Must be applied as a strategy and NOT a tactic. Uses technology to create an actual relationship with your audience. Requires a commitment to strategic planning and execution in the context of your target audience’s demographics, objectives, and your available resources. Look at social media as a collection of tools in your CME tool box.
5. Why Use Social Media? The technology is free. Very low-cost, high-return. Tremendous potential for reach and ongoing engagement. It is not a “fad”, but an expectation. Enhance continuity of learning, develop needs assessments, foster professional networking, promote advocacy and research...
9. Drupal CMS Leading open source content management system (CMS). Support multiple Websites, designs and navigation. Thousands of free add-on modules (e,g., blogs, discussion forums, mobile). Tight integration with different social media channels Role-based access and publishing. Administered by people of all technical levels.
10. WordPress.org Top open-source blogging and CMS application. Very easy to setup, brand and manage. Great way to share your expertise and build traffic to your site. Offers “one-touch” publishing. Supports single- and multi-author blogs. Robust moderation, commenting Website and mobile browsing and publishing. Free add-on features to integrate with your Website and social media tools.
11. Facebook Most popular social networking platform. Over 500 million active users worldwide. Enables anyone to easily setup, connect with friends and share content (e.g., status updates, video, pictures). Fastest growing demographic 35+ yrs with females 55+ leading the pack. Different levels of privacy settings. Ideal for viral marketing, networking, andadvocacy. Integration with your Website and other SM applications.
12. YouTube Most popular video sharing platform. Over 250+ million active users worldwide. Enables anyone to easily setup, upload, categorize and convert videos to Adobe Flash format. People can view, comments, share, and embed your videos anywhere. Different levels of privacy settings. Ideal for viral marketing and awareness campaigns. Popular with mobile smartphones. Integration with your Website and other SM applications.
13. Twitter Very popular micro-blogging site. 3rd most popular social networking site. Enables anyone to easily setup, network with others and post/receive text messages limited to 140 characters. Available via personal Webpage and desktop and mobile applications. Different levels of privacy settings. Ideal for viral marketing, research, AND networking. Integration with your Website and other SM applications.
16. Organizational Considerations Effective social media implementation is a marathon, not a sprint. There is no finish line. Make social media part of your “organizational DNA.” Manage risk with clear policies on privacy, abuse, marketing, “friending”, etc. Buy-in from senior leadership non-negotiable. Setup an internal work-flow that identifies roles and responsibilities for implementation, maintenance and growth. Setup a working group of 3-4 stakeholders with one team leader Solicit ideas and feedback from broader committee including your clients. Consider starting with manageable pilot projects.
17. P-O-S-T Methodology People: Assess your audiences’ social activities and demographics. Objectives: Define what you want to accomplish and how you will measure success. Strategy: Plan for how relationships with your audience will change. Technology: Decide which social technologies to use. Source: Forrester Research, Inc.
18. Alliance for CME and Social Media Wished to leverage social media for membership drives, education, networking, and advocacy. Established 3-person working group to: Develop fluid two-year social media strategic plan. Produce social media policy document. Convened weekly standing conference call Evaluated current and planned technology infrastructure
19. Alliance for CME: People Researched social technographics from membership surveys Interviewed key stakeholders Alliance staff Board and committee members Gathered information on available staff resources
20. MECCA SM Survey 79% use SM in personal life compared to 83% in 2010. 55% self-identify as “novice” or “intermediate” 53% vs 44% MECCAs use social media in 2011. 45% of MECCAs are conducting small SM pilots. LinkedIn and Facebook most popular Source: Alliance for CME MECCA listserv (2011)
24. Alliance for CME: Objectives Drive traffic to Alliance website. Increase visibility, awareness to drive membership. Increase visibility of research, education, and commerce activities. Inform public about the Alliance’s work, news, and events. Communicate with Alliance followers, contacts, and members. Disseminate Alliance publications, education opportunities, and conferences.
26. Alliance for CME: Strategies What do we hope to accomplish? How will we support the changing relationships with our target audiences? What will be the metrics of success/failure? EX: Increase membership by 20% Improve access to advocacy and regulatory information
27. Alliance for CME: Technologies Match People, Objectives and Strategies with appropriate SM tools. Determine resource allocations for each channel to be successful. Define roll-out and interactions w/ other media elements
28. Alliance for CME: Technologies LinkedIn, Facebook, and Twitter (Jan 2011) Re-design Website and community launch (March 2011) Blog (April 2011) YouTube and iTunes (Summer 2011)
29. Alliance for CME: Technologies Blog Link: http://blog.acme-assn.org/ Implementation: Fall 2010 Cost: Application being purchased by Alliance. Resource Requirements: One Editor (4-6 hours per month) Alliance President (2 hrs per month) 6-10 initial contributing authors/Editorial Board (1.5 hrs per month per person).
30. In Summary Develop and commit to a realistic strategic social media plan. Use your Website as your “basecamp” for all social media use. Keep the content fresh and ongoing. Avoid “brand cannibalization” by unifying your identity under one brand. Listen, share and engage through thoughtful dialogue. Personalize your relationship with your audience. Analyze key metrics to determine success and adjust your strategic plan accordingly.
31. Suggested Resources “Goundswell: Winning in a world transformed by social media” by Charlene Li and Josh Bernoff @ www.forrester.com/Groundswell/ The Social Life of Health Information” by Susannah Fox @ www.PewInternet.org