Presentation given by Shel Holtz to South West Corporate Communicators Event in Bath on 27 October.

1. The keys to digital,
social media and
content marketing
success
Shel Holtz
South West Corporate Communicators and
the International Association of Business
Communicators UK – 27 October 2014

2. SOCIAL MEDIA STRATEGY REBOOT

3. 1999
38 million people had
broadband Internet
2013
1.2 billion people
have broadband Internet
on their mobile phones
(23.1% of U.S. Internet traffic
comes from mobile devices)

4. 52%
of the world’s population
is under 30 years old

7. Personalized

8. Mobile

9. Context

10. Trust

11. Collaboration

12. 4 Keys to Digital
and Social Media
Success

14. USEFUL CONTENT

16. Content marketing is a marketing
technique of creating and distributing
relevant and valuable content to attract,
acquire, and engage a clearly defined
and understood target audience – with
the objective of driving profitable
customer action.
-- Content Marketing Institute

17. Every company must be
a media company.

19. RECOMMENDATIONS

25. “If your social-media profile features positive
consumer reviews, your friends and followers
will likely develop favorable impressions of
your reputation…The rapid rise in social-media
use among all demographics means that more
people will be wanting to engage with your on
social media, thus presenting you with an
excellent opportunity to use this platform
to improve your reputation.”
-- Stephanie E. Bor, Ph.D.

26. MOBILE & CONTEXT

27. Obligatory Statistics
• 6.8 billion people on Earth
– 4 billion use a mobile phone
– 3.5 billion use a toothbrush
• 91% of adults have a mobile phone within
arm’s reach 24/7
• 71% of users access social media from a
mobile device
• 90% of text messages are read within 3
minutes of arriving

28. More obligatory statistics
• 9 out of 10 mobile searches lead to action
– Over half lead to a purchase
• Mobile coupons are redeemed at a rate 10x
greater than print coupons
• 10% of American adults have texted a
charitable contribution from their phones

29. The Law of Mobility
(Russ McGuire)
The value of any
product or service
increases
with its mobility

30. Mobile
alters the conditions
under which
products and services
can be used

31. Mobile Messaging

33. Ephemeral Messaging

34. MOBILE MOMENTS

37. Building a Strategy

38. Source: The Altimeter Group

42. The institutionalization of social software

43. Every employee engaged

46. Employees using social/digital
communication are more…
• Creative
• Collaborative
• Productive

48. Improved communication and collaboration through social technologies could raise
the productivity of interaction workers by 20 to 25 percent.

49. Most professionals use professional social
networks daily to inform their work

51. Subject Matter Experts

52. Employees as
brand ambassadors

53. Ambassador Programs

56. Shel Holtz, ABC
www.holtz.com
shel@holtz.com
@shelholtz
415.881.7435