This module explores the current market situation for Street Food. It also touches on how you as an entrepreneur can use technology to maximise your business ideas, bench-marking and gives real life case studies of Street Food businesses in action.
This App provides a quick solution for satiating hunger. It acts as a bridge between restaurants and the customer by providing express delivery. This App creates a new genre but has similar services with the current leader FoodPanda. The product requires mass targeting approach as it has segmented its consumer based on age by collaborating with local restaurants, food chains and hotels.
In today’s fast paced life everyone needs someone to care of their food needs. This app fosters the demand of everyone.
2.1 Company overview.
The company wants to create value for its customers in form of good food at comparative prices.
The company focuses on services celebrating a huge line of various cuisines. By considering of collaborating with most of the restaurants in the city.
Though this product app is first of its kind, it faces competition from foodpanda
This presentation puts forth my own marketing plan for a newer version of the foodpanda app. This presentation summarizes the action plan in the G-STIC format
Dine-O! Marketing Strategy for a Food Delivery AppAbhinav S
A marketing plan for a food-delivery application named Dine-O!, describing its market positioning, free and premium features and the implementation of its strategies and tactics.
Environmentally Driven Food Ordering App - IBM Cloud Computing Practitioner P...Chen Yang Lim
This is a presentation snapshot of an environmentally driven food ordering app. Focused on Cloud Infrastructure, Microservices, Prototyping, Security Framework, and Access Management. Results of a 150-hour intensive course on Cloud Computing.
This proposal aims to analyze current business problem in Eatsa and suggests marketing plan to achieve bigger market share and sustainable customer source.
This App provides a quick solution for satiating hunger. It acts as a bridge between restaurants and the customer by providing express delivery. This App creates a new genre but has similar services with the current leader FoodPanda. The product requires mass targeting approach as it has segmented its consumer based on age by collaborating with local restaurants, food chains and hotels.
In today’s fast paced life everyone needs someone to care of their food needs. This app fosters the demand of everyone.
2.1 Company overview.
The company wants to create value for its customers in form of good food at comparative prices.
The company focuses on services celebrating a huge line of various cuisines. By considering of collaborating with most of the restaurants in the city.
Though this product app is first of its kind, it faces competition from foodpanda
This presentation puts forth my own marketing plan for a newer version of the foodpanda app. This presentation summarizes the action plan in the G-STIC format
Dine-O! Marketing Strategy for a Food Delivery AppAbhinav S
A marketing plan for a food-delivery application named Dine-O!, describing its market positioning, free and premium features and the implementation of its strategies and tactics.
Environmentally Driven Food Ordering App - IBM Cloud Computing Practitioner P...Chen Yang Lim
This is a presentation snapshot of an environmentally driven food ordering app. Focused on Cloud Infrastructure, Microservices, Prototyping, Security Framework, and Access Management. Results of a 150-hour intensive course on Cloud Computing.
This proposal aims to analyze current business problem in Eatsa and suggests marketing plan to achieve bigger market share and sustainable customer source.
Launch of a new product on an international market. The research focused mainly on the SWOT analysis and the investigation of the 7Ps of the marketing mix.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
Just-Eat and Takeaway.com: Strategy For Business Anh Ho
Customers want the “eat out” experience of quality food but are saving money by dining at home with food being delivered. According to a study by NPD Group in 2009, the number of
restaurant meals eaten at home is expected to grow by 20% in the next 10 years. The increase in home leisure activities has been a key growth driver in the take-out and delivery franchise sector. Growth is also largely driven by the convenience offered as well as menu innovation and promotions. According to market intelligence provider Key Note, the industry rose in value by 2.5% in 2012.
A case study on Deliveroo's marketing activities including:
- Business concept and mission statement
- Marketing orientation
- Marketing typologies
- Application of 4.0 and Martech Technologies
Launch of a new product on an international market. The research focused mainly on the SWOT analysis and the investigation of the 7Ps of the marketing mix.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
Just-Eat and Takeaway.com: Strategy For Business Anh Ho
Customers want the “eat out” experience of quality food but are saving money by dining at home with food being delivered. According to a study by NPD Group in 2009, the number of
restaurant meals eaten at home is expected to grow by 20% in the next 10 years. The increase in home leisure activities has been a key growth driver in the take-out and delivery franchise sector. Growth is also largely driven by the convenience offered as well as menu innovation and promotions. According to market intelligence provider Key Note, the industry rose in value by 2.5% in 2012.
A case study on Deliveroo's marketing activities including:
- Business concept and mission statement
- Marketing orientation
- Marketing typologies
- Application of 4.0 and Martech Technologies
5 X Hot Technology Companies Presentation - WagJagAchillesMedia
WagJag presents at the 5 X Hot Technology Companies session at nextMEDIA!
Looking for the new technology that will take your business to the next level? Or how about a developer or hip design team that you can build your own custom solutions with? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest technical solutions on hand for digital success.
Welcome to Burger Street the best Fast Food Restaurants in various locations of United State. We offer you the delicious food with various Combo Meals. Visit today and enjoy delectable meals.
High Street Phoenix Food Festival 2015 - Digital Outreach Strategy by MindShi...MindShift Interactive
MindShift Interactive derived a strategy for High Street Phoenix and Palladium Mall, Mumbai to drive footfalls and buzz around their upcoming Phoenix Food Festival.
The generic use of a hashtag, engagement via a Facebook Event page and excellent influencer relations drove maximum outreach for the brand and made #ForkingAmazin a hashtag spoken about by all across Social Media.
Le cordon bleu master of gastronomic tourismLCBAustralia
Invest in your passion for gastronomy with our new online graduate program aimed at those wishing to be involved in the exciting world of food and wine tourism. Become an innovator, strengthen traditional and local foodways, help revitalise and build regional food cultures, or adapt conventional business practices to meet the challenges of operating successfully in a highly competitive market.
Experience a broad range of subjects from a multidisciplinary approach embracing history, cultural studies, management and aesthetics; from gastronomic history and taste cultures to events planning and design, food writing and multimedia.
In offering this exciting new degree, Le Cordon Bleu has partnered with Southern Cross University, a leading provider of distance education (online learning) with extensive undergraduate and postgraduate offerings in tourism and hospitality education. All units are delivered fully online using the interactive, easy-to-navigate MySCU virtual learning environment.
Le Cordon Bleu's expertise in gastronomy combined with Southern Cross University's acknowledged leadership in tourism and hospitality education gives the Le Cordon Bleu Master of Gastronomic Tourism a unique profile. The large team of highly experienced teaching staff, qualified in a range of disciplinary backgrounds and experience, further distinguishes this program.
Career Pathway Options: Professional Food Writer, Cellar Door Manager, Food & Wine Entrepreneur, Food & Wine Tourism Policy Advisor, Food Trail Operator, Tour guide Operator.
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...lorenzo cantoni
Presentation at the 3rd International Conference UNITWIN
UNESCO Chair “Culture, Tourism, Development”
"Tourism and Gastronomy Heritage: Foodscapes, Gastroregions and Gastronomy Tourism", Barcelona, Catalonia, Spain. June 18th 2014
By Elena Marchiori, Fabienne Boegli, Asta Adukaite, and Lorenzo Cantoni, webatelier.net of Faculty of Communication Sciences at the Università della Svizzera italiana (USI Lugano, Switzerland).
Leading Foodservice Giant Thrive In The New Normal | LTIMindtreeshashanksalunkhe12
The document describes how LTIMindtree, a global technology consulting and digital solutions company, helped a leading foodservice giant create a free hyperlocal digital platform to connect consumers with local restaurants during the COVID-19 pandemic.
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
Objectives: Developing a concept for a new business vertical creation for a shopping mall giant to diversify the risk of investment and maximize the operational synergies to boost its brand image.
The food service industry has changed irrevocably this year. Between a global pandemic forcing so many restaurants to close forever and Generation Z entering adulthood in quarantine, the market has adapted to the new normal and businesses need to pivot accordingly to stay relevant in consumers’ minds.
(iCHEFTeam A) (DeVry Inc. MGMT 600 November.docxjoyjonna282
(
iCHEF
Team A
) (
DeVry
Inc.
|
MGMT 600
|
November 24, 2015
)
Industry Review
iCHEF is a convenient service presented to our customer through a mobile APP. We offer an array of Appetizers, Entrees and Desserts. The industry we are embarking on is the Food Service and Catering industry.Examining the food service/ catering industry, we’ve learned that this industry is on the rise. It is an industry that is expected to expand over the next five years. This industry will continue to grow and define its niche by being innovative, offering international cuisines and beverages, and using sustainable locally sourced produce. The industry has received a boost from an improving economy, as consumer spending is expected to rise at an annualized rate of 2.6% during the five years to 2020. Households, which account for over 50.0% of industry demand, are expected to bolster their demand for catering services as consumer conditions improve. Unemployment is forecast to decline over the next five years, while disposable income is expected to moderately grow. As consumer conditions improve, time-poor consumers are also expected to prefer to use catering services, rather than attempt to do it themselves.
Over the next five years, consumers will continue to demand higher-quality food, better food presentation and a wider menu selection with healthier alternatives. Many customers will also begin to seek out caterers that use organic and locally sourced foods. Menus will need to more thoroughly describe items, by methods such as listing ingredients, where they came from and how they were prepared. These new demands may force some operators to increase their purchase expenses, or choose to vertically integrate by owning and operating their own farms. Consumers will also demand more value-added services, such as decorations, floral arrangements and entertainment. Overall, the number of industry enterprises is anticipated to increase 1.2% per year on average to 11,320 households and businesses.
Industry profitability is expected to strengthen and stable over the next five years in line with rising demands of the consumers. However, profit growth will be limited by strong internal and external competition and forecast rising purchasing costs. As competition rises, it will become even more important for operators to define their niche and find a way to differentiate themselves from competitors, whether through services offered or quality of service. Food costs are forecast to increase due to strong emerging market demand and volatile weather conditions. The trend towards serving more innovative, exotic food and using locally sourced and sustainable produce will also increase purchasing costs for caterers. Wage costs are also expected to increase by 2.0% per year on average over the next five years to reach $3.0 billion, as higher-paid chefs and consultants are brought on to provide more complex fare.
Looking ahead the food service/caterers industry is in the mat ...
13th Jeddah Marketing Club (Introduction to FMCG) by Dr. Tarek SolimanMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
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*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
A presentation dedicated to the BIG 4 of getting uptick and success in Foodservice Selling.
- Selling Strategies
- On Premise Marketing
- Swanky Design
- Powerful Unified Branding
This presentation is geared toward C-Stores, Branders who wish to sell more food at retail, Supermarkets & Restaurant Chains
Module 2- this module gives a brief overview on the ups and downs of business, how to overcome obstacles, and discusses the legalities that lay in place.
Ubereats like app development – a benchmark forCarol Williams
Best Ubereats clone Script to get easy to use food delivery apps to deliver faster and wider services. Ubereats like multi-store Delivery App helps to reach your customers with brilliant options to hike your revenue.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
Driven by instant gratification, the food delivery landscape has undergone a paradigm shift. Mobile Apps will faciliate 60% revenue of the digital restaurant orders. However, 86% of users stop using food delivery apps within the two weeks of their first use.
In this SlideShare, we try and understand the user lifecycle for food delivery apps, the challenges faced by food delivery apps in the current landscape, and provide data-backed actionable recommendations.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Dining Tables and Chairs | Furniture Store in Sarasota, Florida
Sfofr module 1 powerpoint
1. Module 1. Experienced Street Food Success?
What next?
Streetfood Opportunities for Regions is an Eramus+ funded programme
2. 2
The Current Market
• There’s no denying that our food habits have
changed enormously in recent years. Street
food, casual dining restaurants and snack foods
are all increasingly popular with the public,
signalling radical change in the structure of the
market.
• Such a shift in our eating practices seems
inevitable in light of our seeming addiction to
fast living but what’s now clear is that customers
are seeking fast food which also has
demonstrable nutritional value. We have moved
on from a simple need for convenience. Here
we will look at the reasoning behind the
dramatic changes in our eating practices .
3. Changing Times
• Customers are seeking fast
food which also has
demonstrable nutritional
value.
• We have moved on from a
simple need for
convenience.
• These days the public have
an appetite for quality,
affordable food in a
convenient setting.
3
4. Time
• The average lunch time has
decreased from 1 hour 40
minutes to just 40 minutes
during the last 20 years.
• This has disrupted the
catering sector's traditional
offering and presented a
gap in the market for mobile
caterers.
4
5. Consumers are eating less
• The average restaurant ticket
has decreased by 20% in the
last twenty years.
• 70% of diners now opt for
snacks and ‘small plates’ for
their lunch.
5
6. Statistics
The snack food and take away markets now have a
turnover of £1.8 billion, which breaks down roughly as:
• 28% in cafés
• 23% in fast-food outlets
• 13% in franchises (large stadiums, leisure parks, etc.)
• 12% in food shops (bakeries, delicatessens, etc.)
• 10% in mobile, seasonal and daily circuit food outlets
• 8% in transportation sites (motorway stopovers etc.)
• 4% in service stations
• 2% in delicatessen departments at major retail outlets
Statistics from rungismarket.com 6
7. Street food and fast service outlets
The sector serving food at
less than £8 per meal (i.e.
the street food and fast food
industry) underwent the
highest amount of growth
over the last 10 years; some
67%.
7
8. 8
Opportunities
• Street food was originally
introduced in response to a need to
feed the working classes, it has since
evolved and customers seem to be
attracted to the prospect of eating
fine food in a setting which
accomplishes the arduous task of
being communal yet intimate.
9. 9
• Multiculturalism has had an organic
influence on the mobile catering industry.
Where once we may have enjoyed street
food in the form of a greasy burger or hot
dog, we now relish the opportunity to
dine on Dosas, Satay, Burritos, Tacos, Bao
and more. We even have street food
awards the length and breadth of the
country, celebrating these wonderful food
types.
10. 150 consumer interviews
150 face-to-face interviews with consumers at four London
street food locations found:
• 50% of consumers buy street food at least once a week
• More than 20% buy street food three times a week
(mainly at lunchtimes)
• The five most popular street food cuisines are Mexican,
Chinese, Thai, Indian and British
• Consumers’ favourite street food dishes are
sandwiches/wraps, noodles/rice pots, burgers,
vegetarian cuisine and hot dogs
• 64% of consumers are happy to spend more than £5 on
street food Source: http://www.mcphersons.co.uk/pdf/liabilityQB_July.pdf
10
11. 11
Results
• 80% of respondents noted that they liked
the new flavours and spices they had
discovered through street food, therefore
suggesting that the popularity of street
food doesn’t just lie in its convenience
and context.
• Over half of the interviewees said they
hoped to increase the amount of street
food they consumed over the coming
year.
12. “Street food is changing the way
people eat, providing consumers
with an easy way to try different
tastes and flavours. The profit
opportunity street food offers
operators is clear… With many
successful operators already
hanging their hats on it.”
- Steve Kent, Marketing and Business Development Director at
Santa Maria Foodservice
12
13. Your challenge
How will you bring your authentic
street food concept to a larger
audience?
• Franchising or licensing your
brand?
• Multi-site mobile units such as
kiosks?
• Fixed premises such as cafés and
restaurants?
13
14. 14
What is a Market Disruptor?
• Market disruptors are individuals or companies who achieve
success by filling a gap in service. They are quite simply
opportunists – skilled in developing start-ups.
• In the short term, these companies:
1. Thrive and invite a huge amount of attention.
2. They make money quickly.
3. They hire quickly.
4. Their company culture appears rich and attractive.
5. Most importantly, they cause huge disruption to the
established restaurant and takeaway markets.
15. Street food as a disruptor
Why is street food a market disrupter to the
restaurant and fast food industry?
• It is fast moving – new food concepts appear
every day
• Operators are very responsive - locations and
menus can change daily if needed
• Traders have a very low cost base – they are not
paying high street rent and rates
• Their pricing model allows them to offer
customers lower prices
• They are passionate about what they are doing
• High street businesses are unable to compete
on these points.
15
16. 16
Technology Changing the Food Industry
• If you are considering expanding your business, then you would be
wise to not underestimate the power of technology with regards to
increasing earning potential whilst simultaneously decreasing
lengthy, laborious ‘housekeeping’ tasks.
• In an incredibly short amount of time, we have gone from visiting
our local takeaway in person to using mobile apps, effectively
cutting out the personal service we have historically been used to.
• Mobile technology and smart phones have reshaped the way food
businesses serve customers. In turn, customers are also changing
the way they interact with food businesses. Most of these advances
are not engineered to replace employees, but rather assist them
with their work.
17. Technology is your friend!
Apps have revolutionised
the way we order food
through:
• The individual business
app (popular with big
brands)
• The aggregate app e.g.
Just Eat, Hungry House,
Deliveroo
17
18. 18
Advantages to using Technology
• The typical food ordering app shows an outlet’s
complete menu so the consumer can order exactly
what they want for pick-up or delivery. They can
register their credit card and pay for their food
through the app.
• Aside from the obvious benefits for customers, food
ordering apps can also be advantageous for food
businesses. Some of the more advanced food
ordering apps use GPS to communicate the
customer’s whereabouts to the food outlet. They’ll
receive a notification when the customer is close-by
so that staff can get the order ready.
• What’s more, apps like these can function in the
same way as loyalty cards. If a customer has ordered
from your food outlet through the app before, they’re
more likely to use it again. Customers can actually
save their favourite meals to re-order at later dates,
after all.
19. 19
Technology is everyone's friend
• New technology is also making life a little
easier for back of house staff in food
outlets. Tools now exist to help chefs
monitor the progress of meals and to stay
on top of potential waste of perishable
foods. You can actually receive alerts when
foods are coming close to their expiry
dates now.
• There are also a number of apps and
software available now to assist
management teams control HR within the
business. Managers can use these
programmes to create shift schedules,
track hours and manage wages.
21. Benchmarking: 10 Areas to FOCUS on
1. Work out your key business drivers- What is
most responsible for your business’s success
and makes it unique? The dishes? Your
customer service? Your social media presence?
2. Pick your benchmarking partners- Select
similar-sized food businesses as well as
companies within other sectors to benchmark
your business against. Those of a similar ilk to
yours will help you assess standards within the
catering industry, whereas the different
companies could give you pointers on other
areas you could excel in. 21
22. 22
3. Look at other business’s objectives- What
makes them unique? What’s giving them the
edge? Do your benchmarking partners have
any of their own drivers that you could adapt
for the benefit of your business upon
expansion?
4. Note your business’s efficiency- How effective
are your production processes? Are your
competitors running a more efficient ship than
you? Are they using different or new processes
that your business could benefit from?
23. 23
5. Consider your resources- Are there any different
areas where your competitors allocate resources in
comparison to your business? How many employees
do they have? Are you investing time and money in
similar areas?
6. Compare costs- Are your outgoings higher, lower or
similar to the average? This might be harder to work
out, but we’ll provide a table of industry averages
later on. Are there any areas where you can make
savings?
7. Work out how productive your employees are-
Assess the productivity of your business by
calculating how many sales are made per member of
staff employed. Are your sales looking healthy? If
not, explore where the problem could be.
24. 24
8. What are your profit margins?- Compare your own gross
and net profit margins to see how efficient your sales are.
Is there room for improvement? Are your competitors
doing better than you?
9. Concentrate on customer service- How long do your
customers spend in the queue? How many of them come
back more than once? How many could you call loyal?
10. Start monitoring- Monitor your chosen benchmarking
partners and keep notes on their results in these same
areas. Knowing more about your competitors will help
you to make improvements to your own business.
25. Homework: Benchmarking
Typical benchmarks
Key Benchmark Ratio Annual turnover range
£0 -
£100,000
£100,000 - £300,000 Greater than £300,000
Variable costs / turnover 34% – 43% 33% – 40% 33% – 40%
Average 38% 37% 36%
Fixed costs 28% – 35% 43% - 47% 52% - 53%
Average 31.5% 45% 52.5%
Total fixed and variable costs /
turnover
62% – 78% 76% – 87% 85% – 93%
Average total expenses 70% 81% 89%
Exp Nett Profit before wages 30% 19% 11%
25
27. 27
Case Study
• UK street food pioneer Yianni Papoutsis started up the MEATwagon
in 2009, selling dirty burgers from a £3,000 burger van in London
car parks.
• Along with a number of other early street food entrepreneurs,
Papoutsis would put on what became known as the Towpath
Festivals. Spreading the word on Twitter caused foodies to flock and
enjoy new food in a party atmosphere.
• Later, when the MEATwagon was stolen, south London pub owner
Scott Collins encouraged Papoutsis to set up and cook in a room
above his latest pub in New Cross. Things went well and less than
ten years later, the MEATliquor chain boasted a multimillion pound
turnover. So what are the five secrets to their success?
31. 31
BAD BROWNIE
Click the link below to get a taste of
how you can turn your dreams into
reality through the use of street food:
https://www.youtube.com/watch?v=CS
19RxsgGTY
33. 33
Carts continued…..
• The main advantages of trading from a food cart
include cost and height. As you would expect,
carts are inexpensive to purchase and run so can
be a good option for anyone wanting to expand
with minimum investment. In a cart you’ll also be
able to trade from the same level as the
customer, which is hard to achieve in a truck or
trailer.
• The downside of trading from carts is that you
have to transport them to site (which could mean
wheeling them manually for some distance). With
a cart your stock levels are also limited because
of the lack of storage space on board.
34. Shipping containers
34
Click on the link to see how something as simple as a shipping container can
make the best, most unique restaurants about!
https://www.youtube.com/watch?v=5pAAlZ0wx68
35. 35
Shipping Containers continued…
• Shipping containers offer a cheap way of
creating good, usable space; if bought
second hand they can cost less than
£1,500 (€2,000).
• The disadvantage of running a food
business from a shipping container is that
its size will make it difficult to transport to
site. The effort and money that you’d have
to put in every time you needed to move
the unit means that you’d really need a
semi- or permanent pitch for it to be cost
effective.
37. Electric vehicles
37
It’s as simple as that…
https://www.youtube.com/results?search
_query=electric+vechicles+restaurant
38. 38
Electric Vehicles continued…
• The kerbside appeal of novelty vehicles can
never be underestimated. Thing is,
conversions costs can be very high –
particularly if the vehicle you’re working on is
very old. Novelty vehicles can also quickly
lose their ‘originality appeal’ if they become
popular (just think how many Citroen H vans
you see in street food these days).
• Still, if you can find something really unusual
that looks good and can convert it with a
lower influx of cash you could just be onto a
winner.
39. Wearable grills!
The wearable grill stands out, is
fun and is simple.
But how many covers could you
produce with this sort of set-up?
And how many different dishes
could you put on your menu?
39
40. Discuss the pros and cons
1. Open a second location
2. License your food product
3. Create new products
4. Align your business with another
5. Make your business into a franchising
opportunity for others
6. Look for government contracts
7. Target different markets
8. Become a supplier
9. Merge with another business
10. Expand globally!
40