Launch of a new product on an international market. The research focused mainly on the SWOT analysis and the investigation of the 7Ps of the marketing mix.
The servqual research for fast food chains, based on respondents from various college goer.
P.S.:The above documents is only for the educational purpose.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
The servqual research for fast food chains, based on respondents from various college goer.
P.S.:The above documents is only for the educational purpose.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
Formalized sales and operations planning (S&OP)Tristan Wiggill
Formalized sales and operations planning (S&OP) KFC case study by Elizbe Rohde.
Presented at the 37th Annual SAPICS Conference and exhibition for supply chain professionals, held at Sun City Hotel and Casino, South Africa on 1 June.
This is brief feasibility report on Quick Freezing Fruits and Vegetables Production Unit. Looking at present market condition and continuously increasing food prices this project has huge potential for future. Global Frozen Fruits and Vegetables Market to Reach 22.6 Million Tons by 2015, The global frozen foods market continues to expand even in the wake of adverse economic conditions, driven by consumer desire for convenient and faster-to-prepare foods. Further, the advent of innovative products and packaging, and growing health consciousness of consumers are also contributing to increased consumption of a wide variety of frozen foods.
- Understanding Demand Management Basics
- Planning a Demand Management Process
- Execution of Demand Management
- Conducting a Performance Review of your Demand Management Process (and KPIs)
Food trucks are a booming business in the US. There seem to be more than one on every corner. If you're looking at starting your own food truck business then this guide is something you'll want to read.
Formalized sales and operations planning (S&OP)Tristan Wiggill
Formalized sales and operations planning (S&OP) KFC case study by Elizbe Rohde.
Presented at the 37th Annual SAPICS Conference and exhibition for supply chain professionals, held at Sun City Hotel and Casino, South Africa on 1 June.
This is brief feasibility report on Quick Freezing Fruits and Vegetables Production Unit. Looking at present market condition and continuously increasing food prices this project has huge potential for future. Global Frozen Fruits and Vegetables Market to Reach 22.6 Million Tons by 2015, The global frozen foods market continues to expand even in the wake of adverse economic conditions, driven by consumer desire for convenient and faster-to-prepare foods. Further, the advent of innovative products and packaging, and growing health consciousness of consumers are also contributing to increased consumption of a wide variety of frozen foods.
- Understanding Demand Management Basics
- Planning a Demand Management Process
- Execution of Demand Management
- Conducting a Performance Review of your Demand Management Process (and KPIs)
Food trucks are a booming business in the US. There seem to be more than one on every corner. If you're looking at starting your own food truck business then this guide is something you'll want to read.
Comprehensive business plan for a sustainable food truck.
I created this plan for my MBA in Sustainable Business. While the business never came to fruition, I hope it may inspire some of you to venture to start your own food truck business. Just make sure it is sustainable! :)
Trabalho de Conclusão do Módulo de Marketing apresentado como exigência parcial para obtenção do certificado de Assistente de Marketing do Curso Técnico de Administração de Empresas – Escolas OpenGO , sob orientação do Prof.° Victor Silva Ferreira.
Tão importante quanto a qualidade do produto ou serviço oferecidos ao cliente é a experiência proporcionada no ponto de venda. Em uma realidade cheia de commodities, a diferenciação é a premissa básica para que a sua empresa (e não a concorrente) ultrapasse as gôndolas a caminho do caixa. Mas afinal, como criar essa “tal experiência” do consumidor no ponto de venda? Como as pessoas pensam e agem no momento da compra (os shoppers), e de que forma contribuem para aumentar as vendas no varejo? Algumas empresas proporcionam aos seus clientes uma verdadeira experiência com o produto, que é degustado pelo shopper em sua totalidade. E ela só é completa quando as equipes de marketing elaboram as estratégias pensando desde em pontos de vendas (PDVs) adequados à necessidade do público-alvo, alinhando ferramentas de marketing, até o posicionamento adequado dos materiais, excelência na execução e manutenção da ação promocional. Para adquirir essa totalidade na experiência do consumidor é necessário certificar-se que a comunicação visual conduzirá o cliente ao setor onde o produto está exposto e criar ferramentas de interação, como a degustação. Em outras palavras: o cliente precisa usar o máximo de “sentidos” quando falamos em vivenciar o PDV: tocar, provar, sentir, argumentar, ouvir…
Created this in college for a small business that sold food and baked goods. This is a full business plan including marketing ideas and a financial analysis.
Presentation by Adil Zanfari, President, Genpharma, Morocco made at the Euro-Africa Health Investment Conference, March 26 - 27, 2013, London, United Kingdom.
Systems Engineering Study on McDonald's Baclaran branchJeanne Beatrix Go
Study and improvement of the Grilled-Direct System to a Made-for-You System of the operations in the McDonald’s, Baclaran branch.
Observation, research and study by: Jeanne Beatrix Go, Katlene Joyce Cirilo, and Darwyn Danne Larroza
How To Segment Our Customers In Light Of Evolving Consumer Eating Occasions A...aNumak & Company
The consumer is the king. With their freedom of choice, they can change their preferences of a product or a brand the way they wish to.
Here's looking at the various aspects in which the consumer and the brand influence each other while keeping food and eating habits in focus.
Burger King employs various tactics to promote its products. It uses the following promotion/marketing communications tactics, arranged according to significance:
1.Advertising
2. Sales promotions
3. Personal selling
4. Public relations
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
Socio-Economic Effects of Fast Food industries on Urban Residents in Anambra...inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Nigeria Food and Beverage Industry Report 2018Fab Westafrica
Africa’s continent is home to more than 1.1 billion people and will account for one-fifth of the world’s population by 2025.Unsurprisingly, Nigeria is by far the largest grocery retail market in Africa, with over 20 significant urban population centres. This report depicts how being ahead of your competitors, you can’t afford to miss 2019 edition of Food and Beverage Expo Nigeria.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
3. INTRODUCTION
Around 162 million inhabitants
2050: 60% will live in cities
2020: consumer expenditures raise 1 trillion $
Global economy growth 2%
Sub- Saharan Africa: Growth of 5 % fastest
growing region
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5. INTRODUCTION
Nigeria: one of the 9th most attractive consumer
markets
2nd most promising market in Africa regarding Food
and Drinks
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6. INTRODUCTION
Western orientation: including food
Accept new brands
In Food and FMCG, growth dynamics remain very
encouraging
Higher demand for convenient food
Less dependent on informal markets
Mobile cuisine bring good, healthy & fresh food
directly to the consumer 6
GiuliaBabolin,JuliaFrizler,XeniaSilbe
12. STRENGTHS
People
Cultural Closeness African staff supports
authenticity and avoids conflicts
Ethos
Local and Healthy Fast Food nutritious meals
can be consumed within a lunch break
Social Responsibility Women work in our
business to improve their social standing
P
R
I
M
E
F
A
C
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13. STRENGTHS
P
R
I
M
E
F
A
C
T
Support less fortunate families no waste of food,
charity
Finances
Low investments few fixed costs and low variable
costs
Agility
Easy to expand business’ characteristic allows fast
extension within Lagos or even in other countries
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14. STRENGTHS
P
R
I
M
E
F
A
C
T
Adaptability to customer needs new trends
among the customers, we can react quickly
Feedback and Compliance Management
constant interaction prevents negative WOM
Talents
Mobility special service by meeting customers
where it suits them, gain high profits
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16. EXTERNAL ANALYSIS - OPPORTUNITIES
I
C
E
D
R
I
P
S
Innovation
High internet penetration
Highest internet penetration in Africa, 45 million users
development of new innovative communication tools
Economic
Fast economic growth
In 2013 GDP growth around 6.6%
Private consumption as a driver of GDP
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17. OPPORTUNITIES
I
C
E
D
R
I
P
S
Inflation decrease
CPI from10.1% to 8.4% in 2013 less fluctuation in
prices for consumer goods and services
Increase in consumption expenditures
Especially in Lagos City
68.67% of household income is spent on food
Ranked second in the Food and Drinks risks/rewards
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18. OPPORTUNITIES
I
C
E
D
R
I
P
S
Demographics
Young population
Average age: male 17.5 and female18.4
Easy to influence towards new trends
Proximity of targets
International companies, financial and business centers
are concentrated in the same area
Easily to reach the target group
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19. PROXIMITY OF THE TARGET
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20. OPPORTUNITIES
I
C
E
D
R
I
P
S
Regulatory environment
Nigerian Government support
Encouragement of multinational investments
Better trade possibilities
Infrastructure
High availability of transports and routes
Lagos: largest and most extensive road network in West
Africa
Biggest airport and port 20
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21. OPPORTUNITIES
I
C
E
D
R
I
P
S
Social Trends
Internet and social media usage
Widespread attention for social media tools
Facebook as the most popular social network platform
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22. THREATS
I
C
E
D
R
I
P
S
Climate
Economic
Fuel disposal
Demographic
Widespread poverty
Regulatory environment
Highway code and environmental conditions
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27. DESIRED MODE CHARACTERISTICS
Control
• Nigeria risks and uncertainties
complete control
Flexibility
• Need to be aware of trends
quick reaction essential
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28. INTERNAL FACTORS: PRODUCT
Product
Complexity
• Fresh food with non- durable products
• Regulate adaptation to customer needs
Product
differentiation
advantage
• No other Fast Food provider first mover in
mobile cuisine business
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29. EXTERNAL FACTORS
Intensity of
competition
• Blue Ocean: first mover advantage fast
actions
Small number
of relevant
intermediaries
available
• Avoidance of too strong intermediaries, few
suppliers
Transaction-
specific costs
• Prevent opportunistic behavior and fast
reaction to laws and regulations
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31. MARKETING MIX
Product Food Truck
Mobile restaurant with an integrated kitchen
Onboard cooking
Physical
Environment
Price
Place
Promotion
People
Process
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33. MARKETING MIX
Product Pricing strategy
Basis: Marketing pricing strategy
Added value by special service and better
offerings
Prices will be above the average market price
Physical
Environment
Price
Place
Promotion
People
Process
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34. MARKETING MIX
Product
Do not rely on imports
Just few intermediaries
Buy products from wholesalers or local
farmers
Stored at stockroom or truck
Attention: bargaining power supplier
Physical
Environment
Price
Place
Promotion
People
Process
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