This document discusses customer segments for fast food. It identifies key jobs customers are trying to accomplish when buying fast food, including getting cheap, healthy, and fast food with good customer service. It notes which job factors are most crucial versus trivial. It also examines customer pains like high costs, poor taste, and slow service. Potential gains that would satisfy customers are identified as lower costs, better taste, faster service and more convenience. Questions are provided to gain customer insights around expectations, priorities, and pain points when purchasing food.
Sabzi Mart is an online store for vegetable/Fruit, Groceries and other stuffs, serving in Delhi/NCR. With the growing palatte preference of the Indian consumers, we are ready to embrace sophisticated and exotic tastes from around the world. Weโre travelling more than ever before, and as we take a bigger place on the world stage, we want to explore everything it has to offer.
Sabzi Mart is an online store for vegetable/Fruit, Groceries and other stuffs, serving in Delhi/NCR. With the growing palatte preference of the Indian consumers, we are ready to embrace sophisticated and exotic tastes from around the world. Weโre travelling more than ever before, and as we take a bigger place on the world stage, we want to explore everything it has to offer.
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Presentation on "Customer perception towards fast food chains in India - A study on Mcdonalds, Dominos and Subway.
This was undertaken to find out what is the perception of a consumer before he chooses to have Fast Food in the Fast food giants.
A business plan is a document that brings together the key elements of a business that include details about the products and services, the cost, sales and expected profits.
Example Business Plan Presentation - Steamboat Leleh normaisarah71
ย
Example Business Plan Presentation -
POLITEKNIK SHAH ALAM
Please do not simply copy and paste the content of the presentation but take it as example.
Thank you.
Presentation on "Customer perception towards fast food chains in India - A study on Mcdonalds, Dominos and Subway.
This was undertaken to find out what is the perception of a consumer before he chooses to have Fast Food in the Fast food giants.
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"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. Customer Segments Jobs
What is the customer segment trying to get done?
๏ผ Cheap/reasonably priced food
๏ผ Healthy
๏ผ Fast Service
๏ผ Good Customer service
๏ผ Clean and reputable place
๏ผ Value for his/her money
๏ผ Hunger satisfied
3. How is the Customer Segment Jobs
Ranked
Job Crucial or Trivial Frequency it occurs When is the job done
Cheap/resonably priced food Crucial Everyday Buying Fast food
Healthy Crucial Everyday Buying Fast food
Fast Service Trivial Everyday Buying
Good Customer service Trivial Everyday Buying
Clean Crucial Everyday Buying
Reputable place Trivial Everyday Buying
Value for his/her money Crucial Everyday Buying
Hunger satisfied Crucial Everyday Buying Fast food
4. Customer Segments Pain
โข What do your customers find too costly?
Cost to much
Takes a lot of time
Requires Substantial Efforts
โข How are current solutions underperforming?
Lack of variety
Taste
โข What are the customers main difficulties and challenges?
Slow service
Little value
Cost
โข Whatโs keeping your customer awake at night?
Health Issues in the future
5. Customer Segments Pain
โข What barriers are keeping customers from adopting?
Scared of trying new things.
โข What makes your customers feel bad?
Waiting in long lines
Unsatisfied with taste
High cost
โข What risks do customers fear?
Customers risk spending money for something theyโre
not satisfied with
6. Customer Segment Gain
โข Which savings would make your customer happy?
Faster Time
Lower Cost
Less Effort
โข What outcomes do they expect and what would go beyond their expectations?
Fast Service
Cheaper Prices
Wider Variety
Larger Portions
Ordering via smartphone etc
โข How do current solutions delight your customer?
Different Locations
โข What would make your customerโs job or life easier?
Faster Service
Lower Cost
Ordering via smartphone etc
7. Customer Segment Gain
โข What positive social consequences do they desire?
Buying from a reputable place
โข What are customers looking for?
Price
Taste
โข How does your customer measure success and failure?
Taste
Cost
โข What would increase the likelihood of adopting a solution?
Lower Cost
Better Taste
Faster Service
Convenience to order/purchase
9. Customer Archetype
SEGMENT 1 SEGMENT 2 SEGMENT 3
Demographics โข Customers 23 โ 37
years
โข Average income
earner
โข Works far from
home
โข Customers 23 โ 37
years
โข Higher than average
income earner
โข Works far from home
โข Customers 23 - 37 years
โข Unemployed
Need/Wants Wants healthy fast
food at low cost
Wants affordable tasty
and healthy fast food
Wants cheap fast food
Behaviors/
Other
characteristics
โข Buys food based
on convenience
and cost
โข Spends 50 โ 75 %
of budget towards
buying food
โข Looks for
cleanliness, cost
and taste
โข Buys food twice a
week
โข Buys food based on
convenience and cost
โข Spends 80 โ 100% of
budget towards
buying food
โข Looks for healthy,
taste, cleanliness
โข Buys food 2-3 times a
week
โข Buys food based on cost
โข Spends less than 50%
of budget towards
buying food
โข Looks for cost, taste,
cleanliness
โข Buys food once a week
10. How do they solve these problems
today?
Only two options - have no other healthy choice
Go to unhealthy food store
11. Does your value proposition solve it?
How?
โข Customer Pains Provide Gains
โข Taste Great Taste
โข High Cost Reasonably Priced
โข Health Issues Fresh/Local Produce
โข Slow Service Fast Service
โข Poor Customer Service Great Customer Serv
โข Lack of variety More local variety
โข Little Quantity Larger Portions
โข Long Lines Convenience to order
via Smartphone
12. Does your value proposition solve it?
How?
โข Jobs and Pains are resolved by our Product
โข Issues that customers face are crucial
โข High Income interested in affordable, healthy
food
โข Buy food based on convenience 2-3 times a week
MVP
Products
& Services
13. The things that made customers
interested. Excited.
โข Ordering via a mobile phone
โข Cheaper Prices
โข Better taste
14. Questions and Insights
โข What do you expect to gain when you buy food?
Great Taste/Moneyโs worth/Properly Cooked &
Prepared
โข Which is most important?
Money worth
โข Which savings would make you most happy?
Time & Money
โข What are you pleased with in the current Fast
food outlet (Boomers & Subway)
Taste, Choices, Fresh meals
15. โข What would make your life or job easier?
Lower cost
โข What would increase the likelihood for you to
purchase sandwiches from another company?
Offers better taste, prices, service
16. โข What creates an issue when you purchase food?
Timeliness & Cost
โข What are the difficulties you face in the food
industry?
Poor Service, Lack of tasty food, No halal
โข What risks do you fear in the food industry?
Sanitation, Constant rise in food prices
17. Detailed Analysis
What do you expect to gain when
you buy food?
1 Quality & Quantity
2 Tasty Food, Value for Money, clean
3 Great Taste, money worth, (plenty)
4 A reasonable amt of food that is reasonably priced
Food that is properly cooked and prepared
Healthy and tasty
5 Good taste, quality of food
6 tasty, appealing in appearance
7 Moneyโs worth, healthy
8 Fresh, tasty, healthy food
9 Great value, properly cooked
10 Plenty for money
18. Which is most important?
1 Quality
2 Value for money
3 Money worth (plenty)
4 Food that is properly cooked and prepared
5 Quality of food
6 Tastes
7 Money worth
8 Tasty
9 Great values properly cooked
10 Plenty for money
19. Which savings would make you most
happy?
1 Money
2 Money
3 Time
4 Time
5 Money
6 Time
7 Time
8 Money
9 Money
10 Time
20. What are you pleased with in the
current Fast food outlet (Boomers &
Subway)?
1 Subway โ quality & deals
2 Subway & boomers location and variety
3 Subway- value for money
Taste yes fast food
Service exceptional
Choices
Bommers- never tried
4 Healthy fresh meals
5 Subway fresh vege & tasty
6 Subway had managed to maintain their standard since coming to Trinidad
7 Subway โ great taste
Boomers- tried once and didnโt enjoy it
8 Subway- clean and fast service
Boomers- different types of bread
9 Different choices to choose from
10 Both have variety of choice
21. What would make your life or job
easier?
1 Faster service
2 Faster service and lower cost
3 Lower cost
4 Lower Cost
5 faster services
6 Faster service & lower cost
7 Lower cost
8 Both
9 Lower cost
10 Faster services
22. What would increase the likelihood
for you to purchase sandwiches from
another company?
1 Difference in variety lower cost, better quality, difference in
dining or overall experience.
2 Lower cost and better taste
3 If the taste is not as you expected
If the other company offers more for money
If the other company offers complementary stuff
4 Choice of condiments is greater
5 Better quality and if the service is better
6 if it offers a better variety of sandwiches and a cheaper price
7 Once it offers more for your money
8 Better taste and price
9 Convenience, faster service
10 Better eating experience, friendly service
23. What creates an issue when you buy
food?
1 The time it takes to get food ordered it usually
creates an issue
2 Timeliness and Cost
3 The amount
4 Timeliness
5 Timeliness
6 Timeliness- there Is usually a long waiting period
7 Cost
8 Timeliness
9 Timeliness waiting for long to get food
10 Cost and timeliness
24. What are the difficulties and
challenges you currently face in the
food industry?
1 Poor service overall
2 Bad customer services
Little portions for large price
Waiting in long lines
3 Value for money
Service
Halal/yes. It must be ordained by an accredited body
4 Poor service lack of healthy tasty food
5 Poor service
Not getting what they tell you for your money
How long you have to wait in line for your stuff
6 Quality in the form of presentation
7 Taste or lack of taste in food
8 long waiting periods or lines when purchasing food
9 Food that is not halal
10 Having to wait long to order food
25. What risks do you fear in the food
industry?
1 Unsanitary condition, constant rise in food prices whilst
standards fail to match
2 Financial- prices always rising
3 Sanitation
4 Buying from an unclean place
5 Social
6 Financial, health risks
7 Unsanitary places
8 Increasing food prices all the time
9 Unhealthy food places
10 Uncooked or not properly cleaned