Dine-O! is a food delivery app that aims to provide convenient food ordering and delivery services. It allows customers to order from various restaurants online and have meals delivered to their doorsteps. The document outlines Dine-O!'s mission, target market of busy consumers, growth opportunities in the food delivery industry, strategies to meet customer needs through convenient features and partnerships with restaurants and financial services, and plans for marketing, operations, and growth.

1. Dine-O!THE APP
A MARKETING PLAN

2. EXECUTIVE
SUMMARY

3. SITUATION OVERVIEW
In this fast paced world,
consumers are busy
people, and waiting
aimlessly for their food is
the last thing they’d want
to do after a long day at
work.

4. SITUATION OVERVIEW
According to the National
Restaurant Association,
61% of consumers say that
they would order delivery
from a table service
restaurant if the service
was offered.

5. A platform for
customers to order
food and
beverages online
from a variety of
restaurants and get
it delivered at their
doorsteps.
Dine-O! THE APP

6. MISSION
To provide excellent food ordering and
delivery services by helping people discover
great eating places around them and by
delivering food at their doorsteps swiftly.

7. SITUATION
ANALYSIS

8. MARKET OPPORTUNITY
• The changing urban lifestyle of an average person is dramatic enough
to be favorable for the food-on-the–go and quick home delivery
models to grow at higher rates.
• The ever-increasing population crowded metro cities and longer
travel times are drivers for the convenient, ready-to eat and cheaper
options of having food delivered at the doorstep.

9. MARKET OVERVIEW
The food
delivery app
has the
potential for
robust growth

10. TARGET CUSTOMERS
Target will be on
consumers
belonging to a wide
range of age group
and providing them
with a variety of
food options without
the constraint of
time or place.
People who prefer
convenience over
ambiance, a hassle
free experience
over a peak-hour
crowd.

11. COMPETITORS

13. OPPORTUNITIES
• PIONEER IN FOOD DELIVERY
BUSINESS
• ROBUST GROWTH OF
MARKET
• INCREASING MARKET
SHARE
• INCREASING GLOBAL
DEMAND RATE
THREATS
• INCREASING HEALTH
CONSCIOUSNESS
• INCREASING POTENTIAL
COPETITIORS
• LAWS AND GOVERNMENT
REGULATIONS

14. GOALS

15. 1. REVOLUTIONIZE THE RESTAURANT- DELIVERY
BUSINESS
2. EVLOVE AS A MARKET LEADER
3. DEVELOP BRAND EQUITY
4. ACHIEVE MORE THAN BREAK-EVEN
5. WIN THE TRUST OF CONUSMERS BY BEING RELIABLE
AND CONSISTENT

16. 0
1
2
3
4
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0 1 YEAR 5 YEARS 10 YEARS
DINE-O!
Downloads Revenew Popularity
ANTICIPATED GROWTH

17. STRATEGY

18. CUSTOMER WANTS & NEEDS
1. Convenience
2. Time
constraint factor
3. Avoiding large crowd
4. Hassle free payment
5. Scope for
Customization
6. Customer
reach (Location)

19. COLLABORATORS
2. ALL RESTAURANTS
LISTED IN THE APP
1.THIRD PARTY
COMMUNICATION
CHANNELS
3. BANKS AND
FINANCIAL
SECTOR FOR
TRANSACTIONS

20. TARGET LOCATION
Keeping in mind the target
consumers and their
various wants and needs, a
typical target location
would be an ‘IT Hub’ like
the city of Bengaluru

21. VALUE PROPOSITION
CUSTOMER
• Convenience
and time
efficiency
• Quick delivery
and
responsive
customer care
COLLABORATOR
• Increased
popularity and
brand equity
• Handsome
payments and
incentives
COMPANY
• Wide
opportunity for
expansion
• Potential for
robust growth
of the app

22. TACTICS

23. THE BRAND
Dine-O!
THE APP
Already Ready!!
NAME
LOGO
SLOGAN

24. FEATURES

26. FREE FEATURES
• Offering a wide range of restaurants based on the wants
and needs of the customer.
• Live order tracking facility to track an order from the
restaurant till the doorstep.
• Cancellation within 15 minutes of order placement.
• Maintaining an e-wallet (Dine-O Pay) for easy and fast
transactions.
• Customization options on the food ordered.

27. PREMIUM FEATURES
• The Premium version of Dine-O! called the 'Dine-O Select'.
• Guarantee a "30 minute delivery or Free" assurance
scheme for premium customers.
• Offer scratch-cards and rewards for payments through e-
wallet (Dine-O Pay).
• Exclusive offers on birthdays, anniversaries etc. for
premium customers.
• Gifts and offers on orders above a particular amount for
an entire year everyday.

28. COMMUNICATION
• In the digital world today,
mobile advertising is much
more effective than the
traditional way of advertising.
• Considering no budget
allocation for promotions, the
app will be promoted by
posting advertisements on
social media pages and
through messages.

29. DISTRIBUTION

30. PRICING
• The app will be available on
both Android and IOS. The
app can be downloaded free
of cost.
• However, Dine-O Select
customers will be charged
99.99 dollars for annual
membership and will be
hugely benefited by availing
numerous facilities.

31. IMPLEMENTATION

32. INFRASTRUCTURE
FOUNDER
MARKETING
TEAM
TECH TEAMSALES TEAM
OPERATIONS
TEAM
EXPANSION
TEAM
SUPPORT
TEAM

33. PROCESS

34. SCHEDULE
• APP DEVELOPERS have an important role to play in
enhancing user experience and adding various
functionalities repeatedly and regularly.
• A 2-5% conversion rate of free to premium customers is to
be achieved in less than 2 years.
• Constant and continuous innovation of the existing tactics
and strategy.

35. DISCLAIMER
CREATED BY ABHINAV.S (SSN CHENNAI), DURING A
MARKETING INTERNSHIP UNDER THE SUPERVISION OF
PROF.SAMEER MATHUR (IIM LUCKNOW).

36. THANK YOU!