This App provides a quick solution for satiating hunger. It acts as a bridge between restaurants and the customer by providing express delivery. This App creates a new genre but has similar services with the current leader FoodPanda. The product requires mass targeting approach as it has segmented its consumer based on age by collaborating with local restaurants, food chains and hotels.
In today’s fast paced life everyone needs someone to care of their food needs. This app fosters the demand of everyone.
2.1 Company overview.
The company wants to create value for its customers in form of good food at comparative prices.
The company focuses on services celebrating a huge line of various cuisines. By considering of collaborating with most of the restaurants in the city.
Though this product app is first of its kind, it faces competition from foodpanda
4. It acts as a bridge between restaurants and the
customer by providing express delivery.
5. This App creates a new genre but has similar
services with the current leader FoodPanda.
6. The product requires mass targeting approach as it has
segmented its consumer based on age by collaborating with
local restaurants, food chains and hotels.
14. It incurs 25% of the total delivery orders in the city.
Market Overview
15. Though the company has collaboration with many restaurants
but it only constitutes of 10% restaurants in Delhi.
Market Overview
16. FoodPanda also has been unsuccessful in pitching big
franchisees in
Market Overview
17. Our company will get a full market coverage with customers
getting a wide variety of food in 4 simple steps.
Target customers
18. We will also reach the Hard Customers i.e. normally the
working class on weekdays, through an innovative technique
and generate loyalty.
Target customers
19. The company believes in creating value for its
customers i.e. generating good services.
Goal
42. Foodster is an App which orders food from different
restaurants offering many features making the life of its
consumers easier.
Product
43. The Customers can order food from multiple restaurants from the
same bill in 4 easy steps
Service
44. Select Cuisine – Choose and order Food - Choose delivery mode – Pay
Service
45. The customers get Royalty in the form of express delivery
through our own channels.
Premium Service (2$ per month)
46. They also can pre-schedule multiple deliveries throughout the
day (i.e. for different timings delivery) at preset venues(eg
breakfast at home and lunch at office).
Premium Service (2$ per month)
47. Customer can also track their orders through our GPS systems
Premium Service (2$ per month)
51. The price of the premium version will be kept 2$. It’ll be a trial
price as no other app offers such services
Price
52. Customers
The brand will mainly contact its customers through the app
but will also update information on its Facebook and Instagram
pages.
Communication