This document discusses the corporate strategy and planning of Subway restaurants. It begins with an introduction to one of Subway's busiest locations in New Zealand. It then analyzes Subway's external environment using a PESTLE analysis and discusses how sociocultural and technological factors impact the business. The organizational structure and franchising model is outlined, followed by a SWOT analysis identifying Subway's strengths, weaknesses, opportunities, and threats. The document concludes with an overview of Subway's differentiation strategy and the author's positive feelings about its success over the past 50 years.

1. BUS606: CORPORATE STRATEGY
AND PLANNING
By Gautam Verma1

2. INTRODUCTION
 Subway on Quay street is one best Subway stores
in New Zealand
 It is located on viaduct harbour near bars, clubs and
offices
 Due to its location it is busy at all the times
 It is one of the few stores to be 24X7
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3. EXTERNAL ENVIRONMENT
 PESTLE
 Political:- Subway Restaurants have to comply with
Health and safety rules, Employment rules and
Environment rules.
 Economical:- Subway Restaurants have less start
up cost. Also growing demand of fast food puts
subway in good position.
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4. EXTERNAL ENVIRONMENT
 Socio cultural conditions:- working culture and busy
life style has made subway best choice.
 Technological factors:- SUBCARD allows
customers to get reward points on each purchase.
Customers can order from Subway App.
 Legal factors:- Employment laws, food safety act,
Auckland council compliance.
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5. ORGANISATIONAL STRUCTURE
 Subway World Head Quarters Head office
Australia Head office New Zealand Operations
Manager Area Manager Franchisee owner
Store Manager Assistant Manager Staff
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6. SWOT ANALYSIS
 Strengths:-
 Worldwide brand recognition and high brand loyalty
 Menu reflects demand for fresh, healthy and fast
food
 Hygienic food and quick service
 Customers can choose how they would like to
design their Sandwich.
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7. SWOT
 Weakness:-
 Franchise management on a global level is a
challenge
 Not diversified
 Opportunity:-
 Introduce better vegetarian products
 Introduce home delivery
 Emerging markets and expansion abroad.
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8. SWOT
 Threats:-
 Threat from other eating joints/restaurants
 Competitors:-
 KFC
 Pizza Hut
 Dominoes
 McDonald's
 Burger King
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9. DIFFERENTIATION STRATEGY
 Subway restaurant differs itself from the others by
the following
 Fresh quality of food in less time
 Making Sandwich in front of the customer
 Hygienic procedures and appealing stores
 Due to concept of Subway it requires less space to
open a restaurant
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10. MY FEELINGS ABOUT THIS STRATEGY
 From 1965 to 2015 Subway has got huge market
share.
 43,937 Stores World Wide
 I see same people eating Sub everyday
 Upon asking they say we trust on your quality and it
feels light and healthy
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