CCDA Vending Services plans to launch a new fast food vending machine service called EatFresh on university campuses. EatFresh will initially offer standard sandwiches in 2009 and expand options in 2010. The mission is to provide a successful and sustainable fast food vending operation for campus communities. The vision is to grow across other locations like offices and become the sole provider on campuses nationwide. Marketing will target health-conscious students ages 18-25 and promote a healthier fast food option. An initial launch at Polytechnic University of Bucharest is planned with 20 vending machines and a promotional campaign including contests and coupons.

19. Review of initial resources

29. Bon Appétit !