The document outlines the topics to be covered in Session 4 of a course on writing plain language web content. The session will include: reviewing homework from the previous session, writing scannable content using headings, writing meaningful hypertext links, revising "click here" links, optimizing content for search engines, wrapping up the session, and assigning homework.

1. Write Great Web Content: Plain Language in Action Session 4: June 6, 2011

7. How do these headings help the reader scan?

11. In-class practice: add headings to this VA content

13. Only well-written headings are helpful

18. How could we use links to shorten this content?

19. Make sure “what you click is what you get”

20. “ Price your savings bonds”  “Tools”

21. Study all the ways these web writers have chosen meaningful words for links

26. Part 5: Write web content search engines can find and rank highly

28. How well will search engines find and rank these country trash pages?

29. Will Google like Henrico’s trash page better than Baltimore’s?

34. Resource

35. Resource

36. Evaluation