The document provides an overview of search engine optimization (SEO), detailing how search engines work, the importance of keyword research, and the distinction between on-page and off-page SEO strategies. Key elements include keyword optimization, web structure, W3C validation, meta tags, and various off-page activities like directory submission and social networking. It concludes by emphasizing the need for regular site maintenance to enhance search engine ranking and visibility.

1. Search Engine
Optimization

2. INDEX
1.Search Engine
2.How Do Search Engines Work
3.Search Engine Optimizing
4.On-Page SEO
a. Keyword research
b. How to get the Keyword
c. Short Tail Vs Long Tail Keywords
d. Web Structure Mining
e.W3C Validation
f. Meta Title Tag
g. Image and Video Optimization
h. Sitemap
5.Dofollow and Nofollow Links
6.Off-Page SEO
a. Directory submission
b. Social Bookmarking
c. Blog Submission
d. Article Submission
e. Social Networking
7.Site Maintenance
8.Conclusion

3. Search Engine
An internet-based tool that searches an index of documents
for a particular term, phrase or text specified by the user. Commonly
used to refer to large web-based search engines that search through
billions of pages on the internet.
Popular Search Engines

4. How Do Search Engines Work
•Search engines indexes the content (text, code) in these
documents by adding it to their databases and then periodically
updates this content
•Search engines search their own databases when a user enters in
a search to find related documents (not searching web pages in
real-time)
•Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking
factors

5. Search Engine Optimizing
•The strategic manipulation of a Web site to improve the likelihood of
being selected for a top ranking in search engines, with an ultimate
goal of incremental traffic to the Web site and increased revenues.
•The process of “optimizing” both the on-page and off-page ranking
factors in order to achieve high search engine rankings for targeted
search terms.

6. On-Page SEO
The on-page effort carried on your website. They consider key
issues to make the website search engine friendly. Our team finds out
the effort and task required in terms of both logical and search engine
perspective.
On-Page Activities Include:
•Keyword Research
•Web Structure
•W3C Validation
•Meta/Title Tag
•Image/Video Optimization
•Site map Creation

7. Keyword research
Keyword research is the practice of identifying which phrases
are used on search engines when people are looking for information,
and usually includes finding both the search volume and relative
competitiveness of the terms.

8. How to get the
Keyword
The Google Keyword Planner is a powerful
tool in the SEO

10. Short Tail Vs Long Tail Keywords
Short Tail Keywords
A short tail keyword is usually 1-2 word phrases. Since the
keyword is so short, that means that the keyword is going to much
more generic than a long tail keyword.
In SEO, a short tail keyword is usually much harder to rank for in the
search engines. That’s because the term is used so widely all across
the internet, that it’s difficult for the search engines, like Google, to
understand which pages should rank.
Long Tail Keywords
A long tail keyword is consisting of 3+ word phrases. Since
these keywords are much longer, that means they are going to be
much more specific versus short tail keywords.
In SEO, a long tail keyword is almost always easier to rank for in the
search engines, like Google. That’s because long tail keywords are so
specific, that there are much less people using the exact terms in their
content.

11. Web Structure Mining
Web structure mining is to generate structural summary
about the Web site and Web page. Technically, Web content
mining mainly focuses on the structure of inner-document, while Web
structure mining tries to discover the link structure of the hyperlinks
at the inter-document level.

12. W3C Validation
W3C Validation tools, validates Html or XHTML markup code
with international web standards. It helps you to determine possible
errors in markup code that may cause confusion for search engine
and results into slow or no search engine crawling. Correctly coded
html will push your website into higher search engine rankings. It's
one of the quality factors used by search engine like Google.

13. Meta Title Tag
The Meta title is the HTML code that specifies the title of a
certain web page. It appears at the top left corner of your browser
when you visit a web page. In coding, the Meta title is embedded at
the header of a web page, above the Meta description and Meta
keywords tags.

14. Meta Title Tag

15. Image and Video Optimization
Universal search displays have become an ever-growing
part of the organic search results. Images and videos are the most
prominently displayed results in Google’s vertical searches, and
are therefore a powerful tool to attract the users’ attention. But as
a side effect result, organic search results are crowded out and
enjoy reduced visibility as compared to the images and videos.

16. Image and Video Optimization

17. Sitemap
A sitemap is a file where you can list the web pages of your
site to tell Google and other search engines about the organization
of your site content. Search engine web crawlers like Google robots
read this file to more intelligently crawl your site.

18. Sitemap

19. Dofollow and Nofollow Links
•Dofollow Link is a hyperlink that is able to
tell all search engines to pass along it’s page
rank influence to an outbound link.
•If you will use or get do follow links then search engines will count your
link in the eyes of search engines as backlink for your site and you get
some value for site ranking.
•Example,
Dofollow Link= < a href=”http://www.abc.com”>hello</a>
Nofollow Links
•Nofollow Link is a hyperlink that removes the ability
to pass on its page rank status to other sites.
•Nofollow are for not crawling a link by search engine
that influence the ranking of a particular website in
search engines.
•Example,
Nofollow Link=<a
href=”http://www.abc.com”rel=”nofollow”>hello</a>
Dofollow Link

20. Off-Page SEO
Off-Page SEO is the important part of the search strategy in
order to raise your ranking and also to main the position continuously.
It helps to increase the visibility and to drive the traffic on the website
from the potential visitors. It is a time consuming process but provides
continual and positive results if it is done with ethical approach. In the
long run it provides positive enquiry with excellent conversion ratio to
our clients and that is something which makes us the best SEO Off-
Page activities include:
OFF-Page Activities Include:
•Directory Submission
•Social Bookmarking
•Blog Submission
•Article Submission
•Social Networking

21. Directory submission
Directory submission refers to the process of adding your
website to a web directory. The directory submission process involves
submitting your website URL along with other details of your website to
the most appropriate category.

22. Social Bookmarking
Social Bookmarking is a method or idea of getting valuable back
links. A place where one can actually store or post your website link or
deep links (not on all sites) and give users detail information about your
website. There are many visitors who visit this social bookmarking sites
to search the information. Keyword (aka Tags) needs to be specified to
categorize your bookmark.

23. Blog Submission
Blog directories serve the same purpose as web directories, but
the difference is that you want to submit your blog in right appropriate
categories. The number of quality back links increases for your blog
from blog directories the importance of your blog site also increased.

24. Article Submission
Article submission brings about numerous benefits to your
website. You will be able to attract loads of traffic to your website
through article submissions. One of the reasons why article
submission is still a popular strategy is the fact that it is a content
oriented strategy. This strategy will help you impress Google. It is a
known fact that Google is a very content oriented search engine. The
links you build through article submissions are natural links. These
links will go a long way in boosting your website’s ranking in Google
search results.

25. Social Networking
Social networking can provide opportunities for new
relationships as well as strengthening existing relationships, whether
your kids’ friends are close to home or across the world. It’s important
to be vigilant when your kids are getting involved in online social
networking, but it’s also good to encourage positive relationships
through various avenues, including the Internet.

26. Site Maintenance
SEO maintenance keeps your site in compliance with the
practices we recommend in our Keyword Research, Website Review, and
Competitive Analysis services. Every month, we will do the following:
•Keyword research: We will review the keyword phrases your site is
optimized for, and provide you with information about their
search volume tracked over a period of time.
•Website review: We will monitor your site for new content added each
month and ensure that coding practices are correct, and that
your keyword phrases are being used effectively in the new
content.
•Competitive analysis: We will keep track of your competition and
provide you with specific recommendations about how to stay
on top in the SERPs.

27. Site Maintenance

28. Conclusion
•Understand the basics of how search engines rate sites
•Use proper keywords and phrases throughout the Web site
•Avoid giving the appearance of spamming the search engines
•Write all text for real people, not just for search engines
•Use well-formed alternate attributes on images
•Make sure that the necessary meta tags (and title tag) are installed
in the head of each Web page
•Have good incoming links to establish popularity
•Make sure the Web site is regularly updated so that the content is
fresh

29. Thank your