Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases. In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results. Conceptually, there are two ways of doing SEO by Mahesh Gangurde Visit : http://www.webdigital4u.in share me : www.facebook.com/maheshgangurdedigitalmarketing

1. SEO
SEARCH ENGINE OPTIMIZATION

2. Types of SEO
The SEO process can be divided into two stages.
1. On-site/On Page Search Engine Optimization
2. Off-Site/Off Page Search Engine Optimization
Both types of SEO are compulsary for your website.
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3. Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing a website so
that search engines can find and rank that website for a particular set of
keyword phrases.
In Brief - SEO is the process of designing and developing a web site to
attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
 On-Page SEO Optimization - This includes providing good content,
good keywords selection, putting keywords on correct places, giving
appropriate title to every page etc.
 Off-Page SEO Optimization - This includes link building, increasing
link popularity by submitting in open directories, search engines, link
exchange etc.

4. SEO Factor
On-Page SEO Off-Page SEO
Domain name SEO Directory Submissions
File Name SEO Social Bookmarking
Title SEO Blog Commenting
Meta Tags SEO Forum Postings
Header Tag SEO Article Submisions
Anchor Text SEO Press Release Submissions
Image Tag SEO Classified Submission
Footer SEO Search Engine Submissions
Keyword Denstiy, Proximity &
Prominence
Social Networking
HTML Code Optimization

5. SEO Process

6. Basic Tips & Optimization Techniques

7. Backlinks
If any website on the web links back to your website then it is
termed as a "backlink" . It is an extremely important and the "most
used“ seo term in the search engine optimization industry. Google
ranks webpages by evaluating websites based on a mathematical
formula known as "PageRank" which counts the numbers and
value of backlinks to a website. The greater the quality of a
backlink, the higher you will rank on Google provided that all the
other ranking factors are also maintained well. In short, one of the
most important Google ranking factor is backlink.
Other names of Backlinks
Incoming links, Inlinks, Inbound links, Inward links
How a site gets backlinks?
The web rests on content. Each and everyone out here is looking
for valuable content which provides answers to their never ending
queries. Numerous webmasters provide content on their website
based on a particular niche. Some content may be good while the
others are satisfactory. The good contents have the magical ability
to get backlinks because people are more willing to link to a
website which has useful content for its readers. In this way, site's
gets backlinks either knowingly or unknowingly.
Search Engine Optimization

8. Link Building
What is Link Building?
The process of creating backlinks to your site is known
as link building. Link building is more essentially
“backlink building”. If any other site on the world wide
web provides a link to your website then this is termed
as a backlink. The more the backlinks, the more the
popular is your site. This process of building backlinks to
your website is known as “link building”.
Methods of Link Building
Link building is a continuous effort and must keep going.
There are several methods of link building and these are
discussed below:- Directory Submission, Article
Submission, Social Bookmarking, Blogging, Getting
Links from Business Partners
Please note:- Building too many links this way may get
your site penalized.

9. Link Building
INBOUND & OUTBOUND LINKS
Inbound links : A Link from a site outside of your site. Inbound links means
send visitors to your site, generally this is seen as good think for SEO.
Outbound Links : A link to a site outside of your site. Outbound links means
send visitors away from your site. Generally avoid those things. For
example( link exchange).
What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site
FROM other sites on the Web.
Building links is one of the most important factors in getting top
placements on the major search engines
Why are links so important?
Now a days, inbound links are the one of most important factors for
getting a high keyword ranking, the most search engines are ranking
their search result based on the link popularity from your site. Not
the quantity of links, but the quality of those links is important.

10. Link Building
Types of Link Building : The process of link building can be divided
into 3 types and these are discussed below:-
One way link building
This is the most important type of link and is the most harder to
obtain. If any site on the web is pointing back to your site without
asking for any link in return then it is called as one way link building.
Example : Site A points to B, C, D, E etc.
Two way or Reciprocal link building
Under this type of link building, two similar (websites belonging to
the same category) web sites exchange links with each other. The
concept is “You point to me and I will point to you”. This type of
mutual link building is the most common type of link building and is
the most easier to obtain. This method has become outdated and is
no longer followed.
Example : Site A points to B and in return Site B points to A.
Three way link building
Under this method, a site links to your website in return for a link
that is placed on a third website.
Example : Site A points to B and in return Site B provides a link back

11. Link Building
WHAT IS LINK POPULARITY?
 Link Popularity refers to the number of links pointing TO
your site FROM other sites on the Web.
 Building links is one of the most important factors in
getting top placement on the major search engines.
WHY ARE LINKS SO IMPORTANT?
 Inbound links are one of the most important factors for
getting a high keyword ranking,
 Outbound links to quality and pertinent site are important
as long as they add value to the site visitor experience.
 It’s not the quantity of links, but the quality of those links
which is very important.

12. Off-Page SEO
Off-page optimization (off-page SEO) is what can be
done off the pages of a website to maximize its
performance in search engines for target keywords
related to the on-page content and keywords in off-
page direct-links.
Off-page optimization is the most important part in
search engines optimization because it gives back
links to your sites and it requires a lot of work on a
daily bases.
It helps to maximize website performance in search engine
for target keywords.
Off Page SEO Services are the best way to get more website
traffic. Off page factors include relevant back links to the
website, as well as anchor text. Back links are very important
for Google for generating traffic to the website.

13. Off-Page SEO
To ensure uniform optimization of a website building links
to all the pages of a website is very important.
Deep linking is one such search engine optimization
(SEO) strategy that helps in building links to all the pages
of a website. This process ensures better optimization of a
website leaving no page remain unnoticed.
Attaining deep links is not a difficult task, but has to be
done with a good knack. Before building deep links to a
website make sure that the pages of your website contain
good, original and relevant content. This is very important
because search engines usually love good, unique and
informative content. Also your web pages will attract more
visitors if they contain fresh and informative content.

14. Off-site optimization includes the following major
components
1. Directory Submission
2. Social Bookmarking
3. Article Submission
4. Forum and Blog Posting
5. Blog Creation
6. Comment Posting
7. Press Releases
8. Social Networking
9. Video Submission
10. Social Networking
11. Classified ads
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15. Off Page SEO Opportunities
 Social Networking Sites (LinkedIn, Facebook, Twitter)
 Search engine/Directory submission (DMOZ, Best of
the Web)
 Social Bookmarking submission (twitter, digg.com,
del.icio.us)
 Article submission (EzineZArticles.com, GoArticles)
 Press Release submission (PRWeb, 24-7
PressRelease.com)
 Blog Creation & Posting
 Forums & Comment posting (signature links)

16. OFF-Page Services
Directory Submissions
Before search engines, internet users used to search
relevant information on web directories. Directories provide
categorized information with best relevancy. But today we
have great search engines like Google to search everything in a
fast and quick manner.
Directory submission is a method to submit blog or website
into web directories. It involves steps of adding website URL
with site details into most appropriate category.
Directory submission is used to increase website indexing by
gaining backlinks from top web directories. Quality backlinks
improves our keyword ranking in search engines and help us
to increase our blog traffic and page rank.

17. OFF-Page Services
Directory Submissions
Directory submission refers to the process of adding
your website to a web directory. The directory submission
process involves submitting your website URL along with other
details of your website to the most appropriate category.
In the SEO world, directory submission is the basic step taken
by marketers to improve link popularity of a website.
Some of the directories can be paid and some others can be
free.
Submitting links to directories serve as the directions for the
search engine spiders. The more frequently they see a link the
more the chances of getting to your site. The more the number
of times a search engine visits your site from external
references the more the ranking they will give, considering
your website is very important.

18. OFF-Page Services
Directory Submissions
You can also target specific keywords or key phrases
using directory submissions. Use the important keywords/key
phrases as titles for your directory submissions.
That will fetch you a better ranking and therefore a better
traffic figures
Links are considered as references to the website. Higher the
number of references, the better will be the priority given to
the website by the search engines. Naturally, generating such
huge number of back links is not an easy task.
But you can easily achieve the same with link building.
Directory submissions are the most affordable form of link
building. That is the reason why SEOs prefer it as an easy way
to create back links. SEOs prefer directory submission as
quick and cost effective way to get the new sites noticed by
search engines. And thus get indexed in the search database
faster.

19. OFF-Page Services
Article Submissions
Article directories allow users to
submit unique articles to the directory. These directories
allow articles to embed links to other websites with relevant
anchor text. Popular article directories are considered
authority sites and are constantly crawled by search engine
bots.
Article submission is a powerful internet marketing service in
which we write articles related to our industry and then do
manual submissions in quality article directories, relevant
blogs and content rich websites. For which our website link
will appear faster in the Search Engines because these
directories are regularly crawled, also get more amount of
visitors and backlinks as well which indirectly helps for
ranking well in search engines.

20. OFF-Page Services
Article Submissions
An article directory is basically where you write 3-, 4-, 500
words of content and then you'll include a little bio or some
information about you at the bottom of the article, and you
might have three links with keyword rich anchor text at the
bottom of that article. And then you'd submit that to a bunch
of what are known as article directories.
Article submission is the process of taking informational
articles and publishing them to article directories.
Informational articles are not self-promotional based, but give
people actual valuable information regarding your industry.
It is an ethical tool used by the webmasters to get one way
quality links to their website. The articles usually contain some
promotional text that is relevant and so the people are
encouraged to publish it with the specific link back url.
Article submission means submitting your article to some
article directories which increase your website traffic very fast.

21. OFF-Page Services
Article Submissions
Article submission is the way to promote your website and
link that produces real results almost immediately
Advantage of article submission service :
High ranking, multiple links from the same article, longer
duration of life, direct traffic to your website, increase
exposure for the articles on the internet.

22. OFF-Page Services
Social Bookmarking
Social bookmarking is a great way to link build and get more
page ranking by search engines. A social bookmark website is
a place where users can save and bookmark their favorite
website and organize the websites for everyone to view. These
websites are highly regarded by search engines and using this
is a very effective way to gain traffic. Social bookmark website
are regularly scanned by search engines, some social
bookmark website are twitter, reddit, stumbleupon, digg,
pinterest, scoop.it, delicious
What is Social Bookmarking?
Social bookmarking is a way to bookmark our favorite web
pages online to read them anytime and anywhere if we are
connected with the internet.

23. OFF-Page Services
Social Bookmarking
Why Social Bookmarking Comes?
When we surf the internet for the information, we bookmarked
some web pages in our browser so that we can read them later
without surfing the internet again.
But because of any reason if our browser get crashed or our
system get formatted or if we are not at the front of that
computer where we save our bookmark then we can’t access
them.
We have to again surf the internet to search those pages. To
overcome this issue social bookmarking comes. Now we can use
our bookmarks easily from any location using any computer
which is connected by the internet.

24. OFF-Page Services
Social Bookmarking
How Social Bookmarking Helps in SEO?
The web pages we bookmarked at social bookmarking sites is
considered as a quality backlink in the eyes of search engines.
And we all know that the quality backlinks helps us to increase
blog traffic and Google Page Rank. That’s why SEO
professionals include SB in their search engine optimization
practices.
The idea behind social bookmarking is that people
“bookmark” something that they have seen on the internet to
publicly accessible social websites, other people can then see
your social bookmark, read what you have bookmarked and
then share it again. This creates a much larger level of
exposure for the content.

25. OFF-Page Services
Free Press Release
Everyday we are writing press releases to inform readers of
new products, business news, stock offerings, specials,
employee hires and more.
With all the news we write we need to make sure that these
articles are delivered to the right audience, at the right time.
This is where Press Release Distribution Websites come in
handy. There are hundreds of them on the internet, some good
and some not so good.
If social media is word-of-mouth marketing, press releases are
word-of-journalists-mouths marketing. News stories that
create a buzz in the industry will likely be covered by online
journalists, gaining you more exposure

26. OFF-Page Services
Forum Posting
Forum websites are online discussion sites or in other words,
'message board'. It consists of group of contributors who are
already registered on the website. After being registered on the
forum websites, members can submit topics for discussion that
is known as 'threads'. They can communicate with other
members through publicly visible messages or posts on
submitted topic.
Forum Posting today has taken on an important stance in
boosting SEO efforts. Forum Posting simply means posting
new threads or replying to old ones in forums in order to get
quality inbound links to a website. If Forum Posting is done the
right way then it can drive targeted traffic to a website.

27. OFF-Page Services
Forum Posting
Nowadays, Forum Marketing is the great to generate targeted
traffic to your website for sharing and promoting your
business. Forum Marketing is a good way to start advertising
as well as marketing because user discussion forums are quick
to sign up and need no money to be a member. It is
fundamentally like a message board where you can type
something and there is a huge crowd to look into it and
presents their own opinions as well as takes on various things.
Forum Submission is not only used for marketing purposes but
also useful to draw the energetic traffic to a website. Forums
world is an immense platform to collaborate with likeminded
individuals in your field.

28. OFF-Page Services
Forum Posting
Advantages of Forum Postings:
Forum link building/Posting service is a SEO technique which
helps in building back links to your website.
Forum Posting is an Internet Marketing service which uses
forum communities to build inbound links.
Forum Posting is an ideal method to quickly build inbound
links to your website.
Produces targeted traffic and generates more sales.
Deep linking is possible through forum posting which will help
in augmenting the SERPs.
Attracts a lot of referral traffic.

29. OFF-Page Services
Forum Posting
These forums postings act as a good platform to communicate
with others in the same fields as well its increase your
awareness in the growing market. One can easily seek guidance
from experts on these forums. A large number of good
community forums exist on the internet and these can easily
help you to learn and discuss many new things.

30. OFF-Page Services
Classified Ads :
Classified Ads are basically online ads which are placed on
Classified Resources. It works the same way as you give
advertisement in any other media like: Newspapers,
Magazines, Radio, and Television etc.
These are very useful to promote the website as they get posted
immediately and can generate sales queries in a couple of
hours. Classified Ads are posted on Resources which already
have traffic and have a lot of people refer them for quality
products and services.

31. Role of Off Page Optimization Factors
What matters most..

Which websites link to you

Number of websites linking to you

Google PageRank (PR) of the website linking to
you

Anchor text used in the link linking to you

Number & type of links linking to the website
linking to you

32. Thanks!
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