On Page Optimization refers to factors controlled by the website owner that affect search engine rankings. These include HTML code, meta tags, keyword placement and density. The document outlines 23 on-page optimization techniques including keyword research, XML sitemap creation, meta tag creation, increasing site speed, and eliminating defective links and cloaking. Proper on-page optimization is important for both search engine optimization and providing a good user experience.
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
>> What is on-page SEO?
>> Reasons to use on-page SEO for improving website rankings.
>> Helpful On-Page SEO Tips.
>> How On-Page SEO Can Help Your Business.
>> On-Page SEO versus Off-Page SEO.
>> What Makes Good On-Page SEO In 2019?
>> What makes good on-page SEO in 2019?
>> Making the Most of On-Page SEO.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
This is a sample of the website audit reports that my company, S3 Optimization provides. Because of all the recent changes within Google, we're offering these for free (a $500 value) to business owners who are serious about their rankings and being compliant with Google.
What Does It Take to Develop a Smart Mobile App for a Health Research InstituteAndolasoft Inc
Andolasoft has developed MyCircadianClock research mobile app in both native iOS and Android platform to track participants’ health-related information with HIPPA compliance mode.http://blog.andolasoft.com/
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
In the digital age, where nearly every consumer's journey starts with a search engine, understanding and harnessing the power of SEO is essential for businesses and website owners. Our PowerPoint presentation, "Mastering SEO: Boosting Your Online Presence," is designed to provide a comprehensive overview of search engine optimization and equip you with the knowledge and strategies needed to enhance your online visibility and drive organic traffic.
For More information please visit this website : https://digitalpundit.in/
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
>> What is on-page SEO?
>> Reasons to use on-page SEO for improving website rankings.
>> Helpful On-Page SEO Tips.
>> How On-Page SEO Can Help Your Business.
>> On-Page SEO versus Off-Page SEO.
>> What Makes Good On-Page SEO In 2019?
>> What makes good on-page SEO in 2019?
>> Making the Most of On-Page SEO.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
This is a sample of the website audit reports that my company, S3 Optimization provides. Because of all the recent changes within Google, we're offering these for free (a $500 value) to business owners who are serious about their rankings and being compliant with Google.
What Does It Take to Develop a Smart Mobile App for a Health Research InstituteAndolasoft Inc
Andolasoft has developed MyCircadianClock research mobile app in both native iOS and Android platform to track participants’ health-related information with HIPPA compliance mode.http://blog.andolasoft.com/
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
In the digital age, where nearly every consumer's journey starts with a search engine, understanding and harnessing the power of SEO is essential for businesses and website owners. Our PowerPoint presentation, "Mastering SEO: Boosting Your Online Presence," is designed to provide a comprehensive overview of search engine optimization and equip you with the knowledge and strategies needed to enhance your online visibility and drive organic traffic.
For More information please visit this website : https://digitalpundit.in/
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
What does an effective SEO strategy look like? Explore this guide and start refining your SEO plan to better analyze your website, optimize its content, and improve search engine rankings for your organization.
Learn more: http://www.lynda.com/SEO-training-tutorials/1469-0.html
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
Don't Wait Until It's Too Late! 5-Signs Your Garage Door Needs ReplacingCR Garage Doors
This infographic unveils the 5 telltale signs your garage door needs a replacement. Avoid costly repairs and upgrade to a modern, secure, and silent entryway. Visit our website for more information about garage door replacement.
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SMS2ORBIT | launched in 2022 in Mumbai's Andheri area, aims to be the most reliable Bulk SMS Service Provider in Mumbai.
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In the world of modern logistics, the courier and package tracking system stands as a pivotal tool, offering transparency and efficiency throughout the shipping process. Let’s delve into the intricacies of courier and package tracking systems and explore how INTARGOS plays a key role in this domain.
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Are Gutters Necessary? Explore the details now!AmeliaLauren3
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But, many wonder in what situations gutters are required and not required. In this ppt we will discuss in detail the matter, ‘Are Gutters Necessary?’
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Upvc Bathroom Doors Price and Designs In Keralabpshafeeque
UPVC Bathroom Doors Price in Kerala
When renovating or designing a bathroom, the choice of doors plays a pivotal role in ensuring both functionality and aesthetics. In Kerala, UPVC (Unplasticized Polyvinyl Chloride) bathroom doors have gained popularity for their durability, water resistance, and modern designs. This article delves into the pricing of UPVC bathroom doors in Kerala and why they are a preferred choice for homeowners.
#### Benefits of UPVC Bathroom Doors
UPVC bathroom doors offer several advantages, making them an ideal choice for the humid climate of Kerala:
1. **Water Resistance**: Unlike wooden doors, UPVC doors do not swell or warp when exposed to moisture, making them perfect for bathrooms.
2. **Durability**: These doors are resistant to termites and corrosion, ensuring a long lifespan.
3. **Low Maintenance**: UPVC doors require minimal upkeep, saving homeowners time and effort.
4. **Energy Efficiency**: They provide good insulation, helping maintain a comfortable bathroom temperature and reducing energy costs.
5. **Aesthetic Variety**: Available in various colors and designs, UPVC doors can complement any bathroom decor, from modern to traditional.
#### Price Range of UPVC Bathroom Doors in Kerala
The cost of UPVC bathroom doors in Kerala varies depending on factors such as size, design, and additional features. Here's a general overview of the price range:
- **Basic Models**: Simple UPVC bathroom doors start from ₹2,500 to ₹5,000. These doors are functional and offer essential benefits like water resistance and durability.
- **Mid-Range Models**: For more intricate designs or additional features such as frosted glass panels or metallic handles, prices range between ₹5,000 and ₹10,000.
- **Premium Models**: High-end UPVC bathroom doors, which may include custom designs, advanced locking systems, and superior finishes, can cost anywhere from ₹10,000 to ₹20,000 or more.
#### Conclusion
UPVC bathroom doors are an excellent investment for homes in Kerala, offering a blend of practicality and style. With a wide range of prices and designs available, homeowners can easily find a UPVC door that fits their budget and enhances their bathroom’s aesthetic appeal. When choosing a UPVC bathroom door, consider the specific needs of your space and the long-term benefits these doors provide. Investing in a quality UPVC bathroom door ensures a durable, low-maintenance, and stylish addition to your home.
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2. On Page 2019 is the Heart of Search
Engine Optimization
3. Lets see the latest on page techniques..
• On Page:- In search engine optimization, on-page optimization
refers to factors that have an effect on your Web site or Web page
listing in natural search results. These factors are controlled by you
or by coding on your page. Examples of on-page optimization
include actual HTML code, meta tags, keyword placement and
keyword density.
1.Keyword Research:
Research on what keywords can be targeted for the site.
2.Keyword Finalisation:
To come up with the final list of keywords which we will target on the
website.
3.Competitor Analysis:
Competitor analysis on what keywords the competitors are using.
4. 4.URL Analysis:
Check if the URLS are search engine friendly.
5.Site Structure Check:
Check if the site is structured is correct and the flow of
information is in the correct direction.
6.Checking Keyword Density:
Check the overall density of the keywords on the site.
7.XML Sitemap Creation:
Creation of XML site map
8.Google Webmaster Tools Accounts Setup and Registration:
Creating a Google Webmaster Account and submission of XML
Sitemap so that the complete site can be indexed with Google.
5. 9.Fetch as Google:
Individually Submitting pages which are not indexed with Google.
10.Google Local / Maps Registration:
Creating a Google Local / Map account to submit the site.
11.Google+ Account Creation:
Create Google Plus account.
12.Google Analytic Setup:
Review of Google Analytic account.
13.Mobile Website:
Landing Page for mobile websites. Enquiry Form Check: Check if the
Enquiry form is working fine.
14.Mobile Site Compatibility:
Check if the site works with Smart Phones and Tablets
15.Broken Link Check:
Check for any broken links on the site.
16.404 Error:
Check if page not found on the site is returning a 404 error.
6. 17.Spelling Check:
Spelling Check on the complete website
18.Grammar Check:
Check for any grammatical mistakes Site Speed Check: Check if
the site is taking too much time to download.
19.Orphaned Pages:
To make sure every page on your website is linked to from
another page. A spider won’t be able to find orphaned pages.
20.Content Crawling and Indexing:
Check if the content on the site is being crawled and indexed
properly.
21.Synonyms:
Use of Synonyms on the site to get better results in ranking.
22. Landing Pages:
Finalising which keywords will be targeted on the current website
and if new content pages are required to target more
keywords.
23.Meta Tag Creation:
Creating Meta Tags for the site which includes:
7. 1.Page Title
<TITLE>Keywords or Main Title</TITLE>
2.Description
<meta name="description" content="A description written as a
normal sentence"> Description very important for On page
should include keywords as a form.
3.Keywords
4. H1, H2 and H3 Tags:-
<html>
<body>
<h1>This is heading 1</h1>
<h2>This is heading 2</h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>
</body>
</html>
9. 6. Nofollow:-
No follow' links are never crawled by search engine spiders and
hence they do not contribute to backlink building.
No Follow Tags –
<ahref=”http://www.website.com/page.html” title=”keyword”
rel=”nofollow”>keyword</a>
(If you add a link of your partner or any other website like
above then it is considered no follow for search engines)
7.Do Follow:-
'Do follow' links are crawled by search engine bots and thus
they contribute to website backlink building. Both types of
links are used to build traffic for your website and helps in
keyword ranking in search engines.
Creation of Article Section on the website: Creating a section
where all the articles would be posted.
10. 1. Optimize Your Site Page Around One Keyword or Topic
The days of keyword “stuffing” are over, but you still need to keep
your site pages optimized around one central idea and
keyword. Keywords should appear in important on-page
elements like the page title, heading, image alt text, and
naturally throughout the page copy, but you should still be
sure to craft each of these items for humans, not search
engines.
2. Remember that Keywords Are Important But Not Verbatim
Considering Google announced in 2014 that their paid search
services, AdWords, would no longer rely on exact match
keywords but also co-varieties of a keyword, it is likely that the
same holds true for organic search, although it has not been
explicitly announced. Keywords no longer need to be the
exact same variation as displayed in your keyword tool. For
example, the plural keyword, “inbound marketing tactics”, is
equivalent to “inbound marketing tactic” in singular form with
AdWord’s new targeting strategy. In addition, even if a
searcher misspells, Google will still help them find your
website despite the variation of the keyword optimized on
your site.
11. 3. URL Structure Should Be Short, Descriptive and Help to
Categorize Your Website
A URL is one of the first things a search engine uses to determine
page rank, which is why it is really important to make your
URLs easy to crawl. You can do this by keeping URLs short (this
is also beneficial for UX), aligning to the page’s topic and
keyword, and ensuring that URLs help you to categorize your
site pages.
4. Optimize Page Titles A title tag is used by search engines to
display a page in search results and can also be found at the
top of your browser. Title tags tell search engines and
searchers what the page is about. Since Google will only
display between 50-60 characters in the title tag, you should
keep title tags under 55 characters and try to drive people to
click with compelling copy. You should also put keywords or
topics towards the front of the title.
5. Utilize Proper Heading Tags Heading tags should clearly tell the
reader and search engines about the page’s topic. A search
engine is able to identify the heading when it is tagged by
bracketing text in
12. <H1> within the page’s HTML (Note: If you have a CMS or COS like
HubSpot or WordPress, this is usually coded in the
background). Heading tags help tell a search engine the level
of importance of the content by also using <H2> and <H3>
tags. You can check your site’s current heading tags by viewing
in HTML view.
In addition to what you should do with heading tags , you should
also avoid a few things including:
Avoid using generic terms like “Home” or “Products”
Don’t put important information that would likely be your <H1> as
an image.
6. Optimize Image Alt Text
While you should not hide your heading tag in an image, you
should still give search engines more opportunities to link to
your website by adding keywords in the image alt text and file
name.
7. Grow Natural Links
Google continues to use natural, quality inbound links as a main
ranking factor. In 2015, you should closely monitor inbound
links to ensure that they are constantly growing and that the
inbound links come from quality websites.
13. 8. Increase Site Speed Since 2011, Google has made it apparent
that site speed matter in search rankings, and today, with a
bigger emphasis on the user experience than ever before, site
speed will continue to be a critical ranking factor. Users don’t
like to wait, and we are becoming more and more accustomed
to the fast load times, which means your site will be left in the
dust when a user must wait. There are a few important things
you can do to speed up site speed:
• Test site speed using Google or a built-in CMS tool like utilized
in HubSpottools.pingdom.com
• Ensure your web server can handle you size of your company
and website needs. Overloaded web servers can slow down
load times.
• You may also find that one of the following culprits is slowing
down times:
– Embedded videos or media
– Using a lot of images
– Images that are not compressed to minimize pixels before
uploading
– Clunky coding
– Using a lot of plugins
14. If you suspect any of the above are causing slow load times, you
can find experts to help clean up your site or minimize the use
of each.
HTTP vs. HTTPS: Why They Matter
With a big push to make the web world more secure, Google has
began emphasizing the importance of utilizing HTTPS. While
many websites have traditionally ran on a Hyper Text Transfer
Protocol (HTTP), a Hyper Transfer Protocol Secure (HTTPS)
ensures that a website is encrypted and cannot be hacked.
With Google beginning to test the waters in using HTTPS as a
ranking factor, it will be important to secure your website with
HTTPS in 2015.
Now, SEO can be split up into two separate categories; On-Page
SEO & Off-Page SEO.
On-Page SEO refers to all the things that you can do ON your
website to help you rank higher, such as page titles, internal
linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you can do directly OFF
your website to help you rank higher, such as social
networking, article submission, forum & blog marketing, etc.
15. In today’s post we will be looking specifically at On-Page SEO and
some of the most effective ways to increase your page
rankings on search engines.
Defective Link
A defective link is a link that has no object or does not lead to
anything. Causes for defective links include programming
errors, temporarily unavailable websites or if the address of
the site connected to by a link has changed. Defective links
diminish the quality of a website and make the job of the
crawler more difficult. For these reasons a website with
defective links will appear lower down in search results.
Cloaking
Cloaking is a method which gives search engines the impression
that a website carries content that is different to what users
actually see:
• Visitors see a user friendly, visually appealing website which
may, for example, contain little text and plenty of graphic or
multimedia elements.
16. • Search engines are limited in their ability to recognize graphic
and multimedia elements, which is why they are presented
with a different website (that has the same URL).
• Most notably, this website contains text that is optimized for
search engines. Cloaking is a violation of search engine
guidelines. If a search engine recognizes cloaking it will
penalize the website by permanently removing it from the
search engine index. The website will no longer appear in
search results.
• A note of advice: if a website has been constructed differently
to fit computers and mobile devices, this does not count as
cloaking. Search engines will make allowances for websites
with a mobile version.
Thanks
WideInfoWeb.org
By: Er.Bhuvnesh Bhushan Dohare
Mobile No. 9927288682
Email : wideinfoweb@gmail.com