The document discusses search engine optimization (SEO) and outlines factors that affect website ranking. It discusses on-page optimization factors like keywords, titles, and links that are controlled by the website owner. It also discusses off-page optimization factors like backlinks, social media presence, and age of domains that influence ranking. The document provides tips to optimize websites on-page through elements like titles, text, and meta tags. It also provides tips for off-page optimization through activities like article submission, social bookmarking, and business directory listings.

1. SEO [SEARCH ENGINE OPTIMIZTION] PROCESS
SEO Factors:
In SEO there are two main factors which determine the ranking and traffic of any website.
• On Page Optimization: In search engine optimization, on-page optimization refers to
factors that have an effect on your Web site or Web page listing in natural search
results. These factors are controlled by you or by coding on your page. Examples of on-
page optimization include actual HTML code, meta tags, keyword placement and
keyword density.
• Off Page Optimization: In search engine optimization, off-page optimization refers to
factors that have an effect on your Web site or Web page listing in natural search
results. These factors are off-site in that they are not controlled by you or the coding on
your page. Examples of off-page optimization include things such as link popularity
and page rank.
On Page Factors (20%-30%)

2. 1. Title Maximum 90 Characters
2. Body Text Word Count, Minimum 200 Words
3. Headings H1/H2/H3
4. Link Text (Anchor Text)
5. Domain Names, File and Folder Names
6. Related Words in the Text, Latent Semantic Indexing score
7. Keyword Repetition, Proximity, Prominence About 3%-6%
8. Alt tag attributes in Images and Links
9. Page Size and Code to Text Ratio
10. Search Engine Friendly Navigation No Session IDs
11. Number of Pages Indexed on the Website sites Expert
12. Website Freshness/Frequency of Updates
13. Number of Outgoing Links and Relatedness
14. Domain Class (.edu/.org/.com..etc)
15. Site Map
Off Page Factors (70%-80%)
1.Age of the Domain.
2. Number of Inbound Links
3. Links from Delicious,Technorati etc.
4.Inbound Link Text (keyword focus)
5. Age of the Domains Linking In
6. Age of the Inbound Links

3. 7. Keyword Theme of Domain/Link Page
8. Google Page Rank of Inbound Link Pages
9. Directory Listings
10. Niche Directory Listings
11. Inbound Links From Authority or Subject Matter
12. Domain Registration Length, the longer the better.
On Page Optimization Gaps
On Page Optimization refers to optimization of a website page with regard to the content, text
and name. It is carried out so that a website can get a higher ranking. There are many tactics
one can work with to optimize site pages for on-page SEO which may result in a higher rank
for each of your site’s web pages.
1. Page Title Analysis: The home page <title> </title> does contain the main target keywords,
and it’s well optimized. The title tag may need minor keyword optimization
The target keywords should be repeated often enough to attain a 30%-80% keyword density
and at the same time maintaining good readability.
2. Body Text Analysis: Most of the web pages contain sufficient amount of indexable text.
The amount of indexable text about 250-450 words per web page. The target keywords should
be repeated often enough to attain a 3%-8% keyword density and at the same time maintaining
good readability.
3. Heading Tag Analysis: There are headings used on the website. The headings contain the
target keywords related to the web page. The headings optimized using the target keywords.
4. Italicized or Bolded Keyword Analysis: There are bolded or italicized keyword used on
the web pages. The body text contains bolded or italicized keywords. The body text may need
minor keyword optimization.
5. Hyper Link Text Analysis: There are optimized internal text links used on the web pages.
The web pages contain optimized internal text links. The internal text links may need minor
keyword optimization.

4. 6. META Tag Analysis: META keywords and META descriptions are included on most of
the web pages and they contain the target keywords.The META tags may need minor keyword
optimization.
7. Site Map Analysis: There is site map on the website. The site map contains internal links to
the most important web pages.The Site Map may need minor keyword optimization.
8. Image ALT Tag Analysis: This site contains a number of images. Most of these images
contain alternative text called ALT tags with a short description of the image using the target
keywords. The image alt tags are well optimized for the target keywords. In most cases we
found suitable keywords in the image ALT tags descriptions. The existing image ALT tags
may need minor keyword optimization.
9. Internal Linking Structure: This website uses internal linking effectively without
excessive use of image, flash or JavaScript based links. Most of the appropriate target
keywords are embedded in the internal link anchor texts. Each page links back to the home
page, and to the most important pages on the site.
10. Spidering Ability: MSN, Yahoo and Google fully indexed this website. Overall, there are
no major structural obstacles in getting new or modified web pages indexed by the search
engines crawlers within a reasonable amount of time.
11. Web Page Loading Speed: The website loads reasonably fast from our Indian location.
Off page optimization gaps
Off-Page Optimization refers to the strategies and techniques that are used to help the search
engine rankings of a website. Advanced Off-Page SEO Strategies are to market your website,
get ranked in search engines, and to build online reputation (branding) for your
company/website so that you can survive in this competitive SEO world.
1. Directory Submission: Directory Submission is the fundamental step taken by marketers to
improve link popularity of a website. This wonderful method helps in gaining quality one-way
incoming backlinks which play crucial role in optimization procedure.
2. Article submission: Article submission is an important part of SEO framework. It is
necessary for every article submitted to the directories that it gets incoming link to the focus
website so that at the end the purpose of search engine optimization is fulfilled.
3. Social bookmaking: Social bookmarking is a way to bookmark our favorite web pages
online to read them anytime and anywhere if we are connected with the internet.
4. Forum posting: Posting on forums gives do follow backlinks to your site, once the forum
page is indexed on Google. On the other hand it will provide you direct targeted traffic to your
blog/website.

5. 5. Blog Creations: Blogging for SEO makes sense because one of the things Google and other
search engines prize most highly is evidence of a sustained, well developed pattern of updating
a site with new, good quality content.
6. Blog Posting: Effect of Blog Commenting in SEO there are various methods used for
developing a business organization.
7. Press Release submission: SEO press releases are newsworthy press releases just like a
standard press release, help you achieve greater visibility in the search engines.
8. Classifieds Add: Classified submission is really very significant for webmasters as it serves
different purposes. With the help of classified submission service, you can show your necessity
to the outside world.
9. Website Reviews: For SEO, Review submission is to review your website like domain
age,meta tags,IP address etc.
10. Business Directory Submission: Local SEO and citation building helps build your local
profile on various local online business directories so that your business is found. Even if you
can’t get your site ranked high for a specific search term, you can focus on getting your
business to appear on the local directory site that ranks for that term.
Social Media Marketing
Social Media is becoming more and more of an important factor when it comes to SEO. The
more places where your pages are indexed online in relation to your field then the greater the
chance you have of connecting with other people in your niche that in turn could result in joint
ventures, business partnerships and, of course, increased profits.
Social Media Marketing:
1. Twitter Promotion and Branding: The power of Twitter as a marketing tool has been
realized by many small business owners, who are using it to help their businesses grow.
Considering that it costs very little to market a product on Twitter, small businesses
should definitely use this tool for boosting their internet marketing activities.
2. Facebook Promotion and Branding: Facebook is one of the most “social” of all
Social Networking sites.It is to build relationships with them, reach new people and
drive sales using Facebook.
3. Video channel creation: Video content is perfect for the fast-paced World Wide Web.
It is shareable, relatable, and easy to go viral.
4. Pinterst Promotion: Pinterest is to drive traffic to your website. interest has a free
analytics tool that is available to all business pages now.

6. 5. LinkedIn Promotion: Adding LinkedIn to your marketing strategy can be a great
idea.It can work for most and should be given full consideration if you want your
business to succeed and grow.
6. Google Plus Promotion: Through Google plus can boost your website traffic and can
improve your search engine ranking. It can connect you with other engaged
professionals and influencers in your field.
Thank You for Being Our Client,

7. 5. LinkedIn Promotion: Adding LinkedIn to your marketing strategy can be a great
idea.It can work for most and should be given full consideration if you want your
business to succeed and grow.
6. Google Plus Promotion: Through Google plus can boost your website traffic and can
improve your search engine ranking. It can connect you with other engaged
professionals and influencers in your field.
Thank You for Being Our Client,