The document outlines an agenda for a training on writing effective web content. The training covers several modules focused on writing for online readers, including understanding how online reading differs from print, writing concise and scannable content, developing reader personas, and applying hyperlinks effectively. The goal is to help participants learn how to write web content that meets users' needs by communicating information in a conversational style tailored for online consumption.

1. Writing for the Web
Leslie O’Flahavan, E-WRITE
Alliance to Save Energy
Washington, DC – June 1-2, 2011

2. Agenda

3. Module 1: How does reading
online differ from reading
print?

4. F-shaped pattern for online reading

5. Will this web content meet users’
needs?

6. Module 2: What are the traits of
well-written web content?

7. Compare two sites

8. Communication vs. dissemination

9. Are you writing a lobby or a room?

10. Module 3: Develop a persona
for your online reader

11. Develop a persona for your online
readers

12. How should this content be edited so it’s
more like a conversation with the reader?

13. Module 4: How to write
different amounts and types of
content for different readers

14. Write a bite and a snack for this meal

15. Sample bites and snacks

16. Sample bites and snacks

17. Are these effective bites and snacks?

18. Alliance bites and snacks

19. Module 5: How to write
concise web content

20. Write concisely: Cut word count

21. Module 6: How to write
scannable web content

22. Add headings to this content

23. Highly scannable content

24. Module 7: How to write
effective hypertext links

25. Alternatives to “Learn More” links

26. Module 8: Apply what
you’ve learned to writing your
own content

27. Course wrap-up: Questions
and Evaluation Form

28. Thanks!
Leslie O’Flahavan, E-WRITE
www.ewriteonline.com
www.WritingMatters.typepad.com
Leslie@ewriteonline.com
Office: 301-989-9583
Cell: 240-472-1179