This document outlines the topics and activities for Session 2 of a course on writing plain language web content. The session focuses on writing content appropriate for intended users. Participants will review homework, discuss writing for different audiences, and do an in-class assignment to write content at three levels - a bite, snack, and meal - tailored for varying reader needs. The session will conclude with a wrap-up and new homework assignments.

1. Write Great Web Content: Plain Language in Action Session 2: May 26, 2011

2. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

3. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

4. Part 1: Review topics and homework from Session 1 Session 1 topics: What is plain language? How to write task-oriented web content Session 1 reading homework: Chapter 2, “People! People! People!” Session 1 writing homework: Rewrite a task page at your own site or use HHS’s “How to Request Information” page

5. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

6. Part 2: Write content that is appropriate for intended users Discuss: Who are your intended users? (Describe by role, group, or title) How do they differ from each other? How is writing content for them challenging? How have you tailored your content to meet your users’ needs?

7. Case study in writing content that’s appropriate for intended users

8. Five guidelines for writing content that’s appropriate for intended users Match the content’s technical complexity to the users’ level. Help users find the content that’s targeted to them. Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. Be the intended users’ advocate when discussing content with your SMEs. Write a bite , a snack , and a meal .

9. Case study: Content for the general public

10. Case study: Content for health departments

11. Case study: Content for healthcare professionals

12. Match the content’s technical complexity to the users’ level

13. Help users find the content that’s targeted to them

14. Help users find the content that’s targeted to them

15. Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. Discuss: Find five ways EIA provides content appropriate for a range of users

16. Be the intended users’ advocate when discussing content with your SMEs

17. Write a bite , a snack , and a meal Meal Snack Bite How much content does the web writer provide? How content-hungry is the reader?

18. Sample bites , snacks , and meals

19. Sample bites , snacks , and meals

20. Sample bites , snacks , and meals

21. These bites and snacks need work

22. These bites and snacks need work

23. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

24. Part 3: In-course assignment: Write a bite , and a snack for this meal

25. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

26. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

27. Part 5: Session 2 wrap-up Questions? Web pages to look at again? Review the five guidelines for writing content that’s appropriate for intended users? Review the bite , snack , and meal approach?

28. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

29. Part 6: Writing and reading homework for Session 2 By Tuesday, May 31: Rewrite a task page Read Chapter 6, “Focusing on Your Essential Messages”