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Write Great Web Content: Plain Language in Action Session 2: May 26, 2011
Course topics for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 1: Review topics and homework from Session 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 2: Write content that is appropriate for intended users   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case study in writing content that’s appropriate for intended users
Five guidelines for writing content that’s appropriate for intended users ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case study: Content for the general public
Case study: Content for health departments
Case study: Content for healthcare professionals
Match the content’s technical complexity to the users’ level
Help users find the content that’s targeted to them
Help users find the content that’s targeted to them
Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. ,[object Object]
Be the intended users’ advocate when discussing content with your SMEs
Write a  bite , a  snack , and a  meal ,[object Object],[object Object],[object Object],How much content does the web writer provide? How content-hungry is the reader?
Sample  bites ,  snacks , and  meals
Sample  bites ,  snacks , and  meals
Sample  bites ,  snacks , and  meals
These  bites  and  snacks  need work
These  bites  and  snacks  need work
Course topics for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 3: In-course assignment:  Write a  bite , and a  snack  for this  meal
Course topics for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 5: Session 2 wrap-up ,[object Object],[object Object],[object Object],[object Object]
Course topics for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 6: Writing and reading homework for Session 2 ,[object Object],[object Object],[object Object],[object Object]

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Session2_WMU_Plain_Language_Online_26May2011

Editor's Notes

  1. http://www.cdc.gov/outbreaknet/reportillness.html
  2. http://www.cdc.gov/outbreaknet/report_generalpublic.html
  3. http://www.cdc.gov/outbreaknet/report_healthdepartments.html
  4. http://www.cdc.gov/outbreaknet/report_healthcare.html
  5. https://ww4.janus.com/Janus/Retail/StaticPage?jsp=jsp/PlanningEducation/PlanningEducationLanding.jsp
  6. http://www.archives.gov/
  7. http://science.nasa.gov/
  8. http://www.eia.doe.gov/naturalgas/
  9. http://niehs.nih.gov/
  10. http://nih.gov/science/education.htm
  11. http://www.loc.gov/library/libarch-digital.html
  12. http://www.serve.gov/index.asp
  13. http://www2.ed.gov/about/pubs/intro/index.html?src=ln
  14. http://www.secretservice.gov/
  15. http://www.cdc.gov/healthyweight/assessing/bmi/childrens_bmi/tool_for_schools.html