How to get to the top of the search engines and stay there...!

1. “ How to get to the top of Google…and stay there! ” Introduction to SEONext and our processes Presentation by Justin Blackhurst

3. Vaibhav Kakkar & Justin Blackhurst Co founder ’ s Research & Development Team UK SEO TEAM The Team

4. “ A tool designed to search for information on the World Wide Web ” “ Operates algorithmically generated results ” A Search engine is always trying to provide its searcher the most relevant result possible – to find this they look at over 300 variables What is a search engine?

5. Every day there are more than a billion searches on Google for information. Google data, September 2010 28.5 million Brits make online purchases. This number is expected to increase to 32.5 million by 2014 Verdict Research as cited by eMarketer, September 2010 58% of purchase decisions begin on search engines GroupM, February 2011 Online shopping has grown by 25% to £4.4bn year on year IMRG, June 2010 Online sales accounts for 10% of retail in the UK . Digital Strategy Consulting, August 2011 29% of people think the placement of a brand on the search results page reflects the importance of the brand Verdict Research as cited by digitalstrategyconsulting.com, April 2011 A few stats…

7. SEO Next Workflow

8. Paid Ads: Paid advertising known as PPC displays adverts along the top and side of the page these are clearly distinguished so not to confuse the browser. Organic Results: Here Google displays its most relevant results, these results are determined by the questions Google asks each website over 300 in fact. A Typical Google Result

9. Search engines use robots to crawl your website with programs called spiders. The spiders take in all of the information on the pages to then be processed by the robots. The spiders proceed through your site by following links this process is repeated until there are no more links to follow. How do search engines view my website????

10. So…when the Google bot comes to your website, what does it look at?

11. Search engines look at many different things off the site below is a small selection of these. These will be explained individually further on in the presentation. Off page optimisation Factors

14. Good Example Bad Example SEO Next™ – Search Engine Optimisation (SEO) Company & Website Optimization Services. SEO. Search Engine Optimisation. It ’ s one of the fastest-growing fields in today ’ s business world. Like any area of business, many specialist search engine optimization companies have emerged to help you build your profile and exposure online. But, did you know that many of the leading SEO agencies throughout the UK, USA and Australia regularly outsource up to 100% of their work to our team of search marketing experts? Now you do, and now we ’ re pleased to introduce our own SEO brand: SEONext.co.uk. Drawing on the experience and expertise of over five years, working alongside the world ’ s biggest search engine optimisation (or, if you ’ re in the USA, optimization) companies, SEO Next™ is your one-stop, go-to option for all of your SEO services . If you ’ ve previously used a search engine optimisation company, there ’ s a good chance that it ’ s been our team working behind the scenes to bring your SEO plans to fruition. And the results speak for themselves – take a look at our SEO case study page and our testimonials for proof. SEO Next™ – Search Engine Optimisation ( SEO ) Company & Website Optimization Services. SEO . Search Engine Optimisation . It ’ s one of the fastest-growing fields in today ’ s business world. Like any area of business, many specialist search engine optimization companies have emerged to help you build your profile and exposure online. But, did you know that many of the leading SEO agencies throughout the UK, USA and Australia regularly outsource up to 100% of their work to our team of search marketing experts? Now you do, and now we ’ re pleased to introduce our own SEO brand: SEONext.co.uk. Drawing on the experience and expertise of over five years, working alongside the world ’ s biggest search engine optimisation (or, if you ’ re in the USA, optimization) companies, SEO Next ™ is your one-stop, go-to option for all of your SEO services . If you ’ ve previously used a search engine optimisation company, there ’ s a good chance that it ’ s been our team working behind the scenes to bring your SEO plans to fruition. And the results speak for themselves – take a look at our SEO case study page and our testimonials for proof. Content & keyword anchor text

15. 1000-2000 New directories go live every month our R&D team source them ... Directories are a powerful tool to start building your link profile, although by no means the strongest type of link they create a good foundation and last for a long time. Directory homepage Individual business listing We try and match the category that best suits your business but as we don ’ t own the directories sometimes the site admin change these. This is why we provide you with screenshots and links to the directories. Business Directories

16. There are thousands upon thousands of article directories on the web, many are industry specific but the majority remain general. We source the best sites for the industry we are working with. We have an articles written by one of our in house copyrighters and then they are submitted to the sites. Once the articles has been submitted to the article site it is then manually reviewed. The review progress looks for key elements, is the article salesy, spammy or un relevant to its title or submission category. Once the article has been approved it will then go live on the site. Sometimes this takes up to 3 weeks. Article Directories

17. Forums are a great way of us connecting a business to its demographic, not only do we get involved in relevant industry specific forums we also gain a link back on every comment we make. As we don ’ t own any of the forums we post on, from time to time whole threads are deleted, we build large amounts of these links to counteract the drop offs. these forum links possess good strength as the whole forum is filled with good fresh unique content. Forum posts

18. Top commentator links are a great value link. by getting involved with blogging sites in the specific industry, and by commentating and adding content to these blogs on a regular basis we a rewarded with a site wide link. Occasionally we let these links drop of for a month and then rebuild them a month or so later. We do this so that Google see ’ s that the sites involvement was not a one off or spammy. This creates a stronger trust rating for the link juice. Top commentator links!

19. Parasite Creation

20. Multi Lingual SEO