This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.

1. Social Media 101 Facebook, LinkedIn and Twitter Scott K. Wilder

4. A Three Ring Circus

6. The obvious – but the Big 3 dominate

7. Lets take a look at Facebook

8. Facebook – Starting out So much here The Wall Updates Activities

14. Facebook – Successful Marketing Tactics

15. Lets take a look at Twitter

22. Lets now take a look at LinkedIn

25. The Power of ‘Groups’

26. LinkedIn – Power of Groups

27. Building Influence via Answers

28. Keeping Track Of Your Network

40. Influence on Google

42. It’s an overused cartoon now, but it still applies…