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SEO - Informative Guidelines on Search Engine Optimization
Search Engine Optimization (SEO) originated as a practice among webmasters after Google released basic guidelines to improve website crawlability and indexing. SEO is crucial in online marketing since over 95% of visitors arrive through search engines, highlighting the need for effective techniques and ethical practices. The document emphasizes the importance of quality content and user trust, along with a call for proper SEO training and the avoidance of unethical practices.
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SEO - Informative Guidelines on Search Engine Optimization
- 1. SEO Search Engine Optimization MostPotential Resource in online marketing
- 2. The Beginning ofSEO SEO or Search Engine Optimization began as a practice among web masters when Google intentionally published few basic optimization ways. The main objective was to spread some basic level of practices which are required for improving search engine crawl & catch.
- 3. Google’s benefits fromOptimized websites When many webmasters followed their optimization guidelines, Google web crawler were able to crawl & fetch maximum websites. The search engine was able to add more significant data and index in their search results.
- 4. What is SEO SEOor Search engine optimization consist of some modifications, editions made in a website and its pages. The changes are mainly implemented to improve certain qualities which enhancing easy crawl, right cache and indexing in search results. From the view of webmasters point, the modifications made in the website and its pages are generally called as on page SEO Optimization. Get Identified
- 5. SEO – SearchEngine Optimization
- 6. SEO & OnlineMarketing More than 95 percentage of visitors are entering into websites through search engines ( mainly through Google search engine). (Organic Visits) 99% of organic visitors are potential customers. Since they comes to website by entering by keywords or phrases related to their needs
- 7. Scope of SEOin Marketing Potential visits generated in websites are coming through search engines Compare the hike in number of internet users SEO who can logically apply the technical knowledge, relevancy, value, content will definitely survive. Getting right SEO Training Since search engines are there, there will be SEO
- 8. Distribution of InternetUsers in Australia by Age group
- 9. Modern Business &SEO Myths Many big companies and business firms depend on SEO Very less number of people are aware about SEO 98% of entrepreneurs are not aware about the ethical and unethical SEO practices, differences, after effects.
- 10. SEO - AdditionalFacts Invest for SEO in a long term Prospective Hire qualified, ethical & responsible SEO professionals It is pure marketing effort mixed with quality, information, dedication & logical skills.
- 11. Quality SEO Approach Noneed to play over smart games in SEO Avoid spamming activities and SERP manipulation Follow ethical and authorized optimization practices recommended by Google Build website in an interactive, impressive & user friendly way Maintain quality more than quantity
- 12. Mobile – Optimization– Top need in SEO Number of mobile internet users increasing in a dramatic rate
- 13. Content is theKing in SEO Try to produce quality & unique content Search engines weigh the website by validating the level of authority and trust by users. Give first preference to users than search engine bots Try to maintain Quality – in content, reputation, etc. If your visitors do not trust your website and spend some time, not navigating to few inner pages, not involving in any interactions, Search engine bots will think that your website is valuable for the users.
- 14. Thank You SoftLoom ITSolutions 1st Floor, H.A Tower, Providence Road (End), Kochi-18, Ernakulam,Kerala, India +91 484 239 6771 info@softloom.com www.softloom.com