This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
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Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
SEO Training Slides | Digital Boy- Digital Marketing Team in Kanpur | What is...Ashish Sharma
Learn about Digital Marketing Overview | Digital Boy-Digital Marketing in Kanpur
This PPT is only for information purpose to tell about what is SEO and some facts about seo.
The purpose of DigitalBoy(Digital Marketing Team in Kanpur) only provides some learning things because this will give you an idea about what digital marketers do before hiring any digital marketers or SEO service provider. So learn some basics before hiring such as what is SEO (what benefits of SEO and their benefits.http://www.digitalboy.in/
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
Search Engine Optimization – Introduction to SEO, On-Page and Off-Page Optimization, Role of
Keywords in SEO, Organic vs Non-Organic SEO, Blogging as marketing strategy, Types of Blogs
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
For more information, go to www.spectrumdigitalinfocom.com
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptxPraveen Kurup
"Unlock the potential of on-page SEO optimization for PDFs with our comprehensive guide. Learn how to optimize your PDF documents for search engines, improve visibility, and enhance user experience. Discover proven techniques to incorporate relevant keywords, meta data, internal links, and accessibility features, ensuring your PDF content ranks higher and engages a wider audience. Elevate your digital marketing strategy with the power of on-page SEO"
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
What is Social Media Optimization and Marketing Tips.
SEO, SMO, Internet marketing, Digital marketing, Google, Facebook, Twitter, Social Media Marketing, Social media, Social Media Strategy, Search engine optimization, Search Engines,
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. What is SEO
Search engine optimization (SEO) is the process of optimizing a webpage to improve ranking and to achieve
higher visibility in search engines.
It is the process of affecting the visibility of a website or a web page in search engine's, natural or unpaid
results.
Types of SEO
SEO is traditionally divided into two main areas
1. On Page Optimization - On Page Optimization is a process of what can be done on the pages of a
website in order to make it more search engine friendly to achieve good search engine ranking for
targeted keywords.
2.
Off Page Optimization - Off-page SEO is a process of optimizing your web pages outside your website by
getting links back to it as the only thing you can do outside your website is to build links back to it.
3. On- Page Optimization
On Page optimization is one of the very first step of SEO which every webmaster should look into.
This technique includes the optimization of texts, images, tags, URL structure, internal links, headers etc.
Proper on-page optimization for a website will not only rank well in a search engine but also increase the
overall readability of the website for our visitors.
On page search engine optimization is the most important part in the process of SEO. It is said that if on
page SEO is perfect, 70% job of the SEO is done and rest depends on the off page SEO.
4. Important Components of On-Page SEO
1. Title Optimization
2. Meta Tags Optimization
3. Important HTML Tags (HI Tags / Alt tags)
4. Keyword Optimization
5. Internal linking/External Outbound Linking
6. URL Optimization
7. Image Optimization
8. Content Optimization
5. Title Optimization
•
Title tag is the page title what is displayed in the title bar of
your browser window.
•
Title tag represents the whole flavour & content of your
website.
•
A site’s title tag is the most important website optimization
element and this page title appears in three places
– Google search results page
– On the top of a user’s browser bar and
– In other websites when you bookmark a page.
•
A title tag should be short but descriptive enough for your
visitors to identify you and your business.
•
Title tag is the first thing that is shown & indexed by the
search engines.
•
Title has to be appealing enough to the search engine in
order to rank you above thousands of other similar websites
like yours.
6. Guidelines for giving Page title or Title tags
1. Each page should have a unique title.
2. The primary target keyword should appear first.
3. The <title> tag is the first element in the <head> section of your page - this makes it easier to find by
Google
4. Each keyword phrase should be separated by pipes (|)
5. Each page title on your website should be unique
6. The title shouldn't consist of much more than about 9 words or 70 characters.
•
Note more than 3 long-tail keywords per page title should be given
1. Except for your homepage, each page title does not need to incorporate your company name. Include
your company name at the end of the title
7. Meta Tags Optimization
There are two important Meta Tags. They are Meta description tag, Meta keyword tag, Revisit tag, Robots tag,
Googlebot tag.
Meta Description Tag
A site’s Meta description should contain a brief description of your website focusing on the areas and services that
your business is specialized in.
• The meta description appears on a Google search results page under the Page Title.
• This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click
and go inside your page to find out more information
• If your Meta Description is too generic and isn’t written too well then there is a chance that your site will simply
be ignored
Guidelines for giving Meta Description:
•
•
•
Be under 150 characters (but not under 100 characters; take advantage of the space you have)
Incorporate the primary target keyword. Including some of your keywords will give you some advantage in
Google’s relevancy algorithm
Provide a valuable, compelling reason for why someone should visit the page
8. Meta Keyword Tag
Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important
keywords to search engine.
Meta keywords should contain less than 250 characters.
Now Google is not considering Meta keywords as one of the ranking factor. But other search engines still use them
in their algorithm
Guidelines for good meta keywords tags
•
Use synonyms
•
Use unique keywords
• Add very few meta keywords(Max 10) to the page that are related to the page title and content
Note: Do not stuff too many keywords
9. Robots tag
Use a special HTML <META> tag to tell robots not to index the content of a page, and/or not scan it
for links to follow.
Usage
Inserted in the <head> section
<head>
<meta name=”robots” content=”content”>
</head>
Googlebot tag
Googlebot obeys the noindex, nofollow, and noarchive Robots META Tag. If you place the
tag in the head of your HTML/XHTML document, you can cause Google to not index, not
follow, and/or not archive particular documents on your site.
Example:
<meta name="googlebot" content="all, index, follow" />
10. Important HTML Tags
It is necessary for you to highlight certain parts of your website that you want your readers to look at and there
are several tags in html which allows you to do
•
•
•
Header tags [h1] [h2] [h3]
Bold [strong],
Italic [em]
The text inside your header tags (e.g. [h1]) is given very high importance by the search engine
Header Tags:
Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is
used for Site’s title or header text.
Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating
your content with headers is a good practice as it makes your site more readable and easy to navigate.
Text Styles:
Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold
your keywords where appropriate. However overdoing this may get you penalized.
Italic: You can use the [em] tag to emphasize certain words which will appear in italic.
11. Alt Tag
HTML tag that provides alternative text when non-textual elements, typically images are used.
Alt tag with Title (tool tip)
It is a graphical user interface element which displays a small hover box with information about the image being hovered
over. User can find the information without clicking on it.
Benefits of using alt tags:
• The content becomes visible when a mouse passes over the image
• The content appears whenever the image fails to load
• And the latest HTML Specs require that images must have an Alt Tag
Example:
<div align="center"><img src="images/e-book.gif" alt="Free eBook" width="220" height="26" /></div>
Anchor/link Tag: Anchor tag is used to create links.
Example:
<a href="http://www.Samskriti.com/index.php"></a>
12. Keyword Optimization
In web terminology a keyword is a term that a person enters into a search engine to find specific
information.
Most people enter search phrases that consists of between two and five words. Such phrases may be
called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are
specific and descriptive
Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers
Stuffing your site with too many keywords can make your site unreadable. So have balance between your
keywords & your content.
13. Important elements of Keyword Optimization
Research: Do a proper research before you decide on your keywords. There are plenty of free tools that
can help do keyword research. (Ex - SEObook Keyword Suggestion tool, Google Adwords Keyword Tool)
Long Tail Keywords: It is good to target some long tail keywords as they are comparatively easier to rank
for. During your keyword research gather long tail keywords or give your own long tail keywords, for ex
add some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and that
makes good long tail keywords.
Synonyms & Related Keywords: Giving keywords synonyms helps make content sound natural and still
helps in SEO.
Keyword Density: Keyword density is the percentage density of a keyword or phrase available on a
webpage compared to the total number of words on the page. It is one of the important ranking factors
for search engines to display a webpage on the SERP. Try to have a moderate keyword density so that it
can help the search engine to determine that your page is indeed related & relevant to the keyword that
you are targeting.
14. Internal Linking
It is important to optimize your internal & external outbound links for search engines as well as to give your visitors
a better navigation.
Important elements of Link Optimization:
Use good Anchor Text when you are linking to other people and for internal linking as well.
Include appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and
value.
A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “SEO
Services” is a better anchor text compared to “click here”.
If you mention primary target keyword of a particular page on other pages within your site, link to this
page using the primary target keyword as the anchor text. For example, you should link to a page about
SEO services using the anchor text “SEO services”
Anchor Text - The Anchor Title plays a very important role and will be seen by most of the search
engines. So your anchor title should have appropriate keywords.
The Anchor Text is important part which should be selected very carefully because this text will be used
not only of search engines but also for the navigation purpose.
15. URL Optimization
The website page’s URL should include the primary target
keyword.
The optimal format of an SEO friendly URL
Make SEO-friendly URLs.
Use keywords in your URLs and file names. e.g.
http://www.samskritisolutions.com/social-mediaoptimization.php
Each word in the URL should be separated using dashes
(-). e.g. http://www.samskritisolutions.com/search-engineoptimization.php
Use as few levels as possible.
A file with 3+ hyphens tends to look spammy and users may
be hesitant to click on it.
Use hyphens in URLs and file names, not underscores
Hyphens are treated as a “space,” while underscores are not
1. Begin with a domain name, and its
categories must be named in such a way
that they become keywords
2. Have targeted keywords embedded into
the webpage
16. Image Optimization
If your site has lot of images, you need to optimize them as they can’t be read by the search engines. It’s very
easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole
interpreting process is completely different. Search Engine spiders can only read text but not images. So you
need to use some special tags for your images in order to give them some meaning.
Image Optimization Elements
Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an
image on your web page. The text should be meaningful but short. You can use your relevant keywords as
ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular
image.
File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg”
instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.
Image Title : always use the title tag in images which will show the title as tool tip when a user moves his
mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image
description” title=”Title of the Image”]
Image Linking : Whenever you want to link to your image, use the image keywords in your link text.
Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.
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17. Content Optimization
Content basically includes what you see on the site: the text, graphics and even links to outside world.
Superior the quality of your content, the higher the ranking you achieve, larger the traffic you gain and greater the
popularity of your website.
A relevant, fresh, and timely content is crucial to attracting and keeping visitors to your web pages. It will help you both
draw traffic from search engines and create audience loyalty.
Search engines prefer good quality sites in their index and search results.
Unique, High-Quality Content
Content is The King
While raking a page against other, it matters how rich content is available on a page.
SEO Content Writing ( Copy Writing)
SEO Content Writing (also referred as SEO Copy Writing) involves the process of integrating keywords and
informative phrases which make up the actual content of your website.
While writing your web page content following tips may help you in keeping it better than others
18. The content should be directed for the specified target audience.
Keyword density is strictly adhered as per search engine guidelines.
Titles should always be eye-catchers, compelling your visitors to read on and want what you have to offer in your
website.
Don't use confusing and complex language. Use small statements to make your content more understandable.
Keep your web pages short and don't put all the content on a single page.
Divide your web page content also into short paragraphs.
19. Avoid Common On-Page SEO mistakes
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Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags
Avoid spam SEO Tactics
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Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking
20. Kamaldeep Singh
Sr. SEO Executive at New Mediafreaks
@kd_singh007
Linkedin.com/in/kdseo
plus.ly/kamaldeepsingh
contact2kamaldeepsingh.blogspot.co
m
+91-9780-647228
+91 – 978-064-7228