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Search engine optimization
The document outlines the essentials of Search Engine Optimization (SEO), which aims to enhance a website's visibility in search engine results. It details the SEO process, emphasizing keyword research, on-page and off-page optimization techniques, and the importance of content quality. Key strategies include title tag optimization, meta descriptions, proper URL structure, and leveraging social media and content marketing.
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Search engine optimization
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- 2. SEO Search Engine Optimization SEO WhyIs SEOWhat is SEO SEO Process Off Page Optimization On Page Optimization
- 3. SEOSearch Engine Optimization Whatis SEO? SEO is the process of increasing your websites visibility in search engine’s organic search results pages.
- 4. Why SEO? Let’s havelook at some facts:
- 5. SEO Process Before startingwith the SEO process one should know the below mentioned points: 1.Know the services provided by the organization. 2.Decide who will be your targeted audience.
- 6. First step tostart with SEO is “Keywords Research”. What is keyword? Keyword is any word that is used to search anything in search bar. Types of Keyword: Single Word Keyword Long Tail Keyword
- 7. On-page Activities 1. TitleTag Optimization 2. Meta Description 3. Image Optimization 4. Text Formatting 5. Proper URL Structure 6. Internal Linking Structure 7. Content 8. Site Map 9. Speed
- 8. Title Tag Optimization Titletags, also known as title elements, are used to accurately represent the content of a web page. These title elements are found in the <head> of an HTML / XHTML document and play an important role in organic ranking and click through rates from search engine results. Title Tag in SERP <head> <title>Example Title</title> </head>
- 9. Meta Description Optimization Metadescriptions are attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. <head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head>
- 10. Image Optimization Images cancreate a tons of traffic from image based search Engines (Google Image) To optimize Image, simply add alt="this is your alt text" to your image tag. <img src="baby-crying.jpg" alt="Baby Crying" />
- 11. Text Formatting Above mentionedtags can be used to format the text in HTML.
- 12. Proper URL Structure URLStructure should be: Meaningful: URL names should have keywords in them, not numbers . Straightforward: Should not have any confusing redirection. URL Proper URL Structure Complicated URL Structure
- 13. Internal Linking Structure Internallinks are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. <a href="http://www.same-domain.com/" title="Keyword Text">Keyword Text</a> These type of links are useful for two reasons: 1. It allows user to navigate the website easily. 2. It helps establish information hierarchy for the given website.
- 14. Content The content ofa page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. Points to note while writing a content: 1. Write relevant content. 2. Use Proper Keywords 3. Limited use of Slangs 4. Proofreading the Page.
- 15. Site Map Sitemaps arean easy way for webmasters to inform search engines about pages on their sites that are available for crawling. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process. Once you've created a Sitemap in an accepted format, you can submit it to Google using Google Webmaster Tools.
- 16. Site Speed The Speedof your landing page should be as fast as possible. According to the survey it is noticed that 40% of user abandon the site if it takes more than 4 seconds to load. Various speed tools available: 1. Pingdom 2. Google Page Speed Tools
- 17. Off-page Activities 1. PressReleases 2. Local Search Profiles 3. Blogs Commenting 4. Video Marketing 5. Infographics 6. Content Marketing 7. Social Media Marketing
- 18. Press Releases Every timeyou launch something new items or update your service, you should write a press release and post it out in on various free press release distribution service.
- 19. Local search optimizationis highly recommended for companies whose markets are designed for a particular geographic location. Local Search Profiles
- 20. It is oneof the most essential way to build a good amount of backlinks. Blogs Commenting
- 21. Video Marketing According Surveyconducted by Animoto: 1. 73 per cent are more likely to make a purchase after watching a video. 2. 96 per cent say online videos are helpful when making purchasing decisions. 3. 71 per cent say watching online video content leaves them with a positive impression of the brand, service or company.
- 22. Infographics The world populationis the total number of living humans on Earth. As of March 26, 2014, it is estimated to number 7.157 billion. In which 400million are entrepreneurs, 430 million are unemployed, 577 million are older than 64, 800 million work industrial jobs, 1.4 billion work in agriculture, 1.9 billion are too young to work, 1.7 billion work in services.
- 23. Content marketing Content marketingis a marketing technique of creating and distributing valuable and relevant content to attract customer. Quality content is part of all forms of marketing: Social media marketing: Content marketing strategy comes before your social media strategy. SEO: Search engines reward businesses that publish quality, consistent content. PPC: For PPC to work, you need great content behind it.
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- 25. Advice: As an SEOplease stay away from Black Hat process. It can get your site completely banned from Google.