The document outlines the agenda for Session 4 of a course on writing plain language web content. The session covers writing scannable content using headings, writing meaningful hyperlinks, revising "click here" links, and writing content search engines can find. The agenda includes reviewing homework, demonstrations and practice applying the techniques, and a wrap-up with questions.

1. Write Great Web Content: Plain Language in Action Session 4: September 30, 2011

9. How do these headings help the reader scan?

13. In-course practice: add headings to this VA content

15. Only well-written headings are helpful

20. How could we use links to shorten this content?

21. Make sure “what you click is what you get”

22. “ Price your savings bonds”  “Tools”

23. Study all the ways these web writers have chosen meaningful words for links

28. Part 5: Write web content search engines can find and rank highly

30. How well will search engines find and rank these country trash pages?

31. Will Google like Henrico’s trash page better than Baltimore’s?

36. Resource

37. Resource

38. Evaluation