The document provides recommendations for optimizing the website http://tier4web.com for search engines. It includes an analysis of the current on-page and off-page optimization, as well as proposals to improve areas such as keywords, meta tags, links, social media presence, and content. Specific tactics recommended include optimizing titles, descriptions and images, creating social media pages, posting regular blog content, submitting to directories, and developing backlinks through article posting and social sharing.

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SEO Report.
Website URL: http://tier4web.com/
Short URL: http://bit.ly/1szmTI9.

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ECHONOLOGY
How well designed and built the website is:
Key points
Less Incoming Links
Sites with more incoming link rank
higher in search engine
Facebook found, less followers
Facebook can be an excellent channel
for communication and brand building.
Twitter found
Need to improve follower for more
sharing.
Title tag & Meta Tag
Not appropriate, need to improve.
Not W3C compliant
Compliant pages are generally more accessible
and compatible with more browsers.
Alternative text is not always used
Facebook and Twitter can contribute
to traffic and brand awareness.
Favicon found
Not found.
Barely Shared
Alternative text tells blind users what your
images contain.
Writing is very easy to understand
Easy to understand text benefits users
and search engines.
Using WordPress
This makes the website easier to keep up to
date.
Analytics is used
Analytics allows for detailed analysis
of visitor behavior.
Robot File Available.
WWW not Resolve.
Website can be excessed with or without
“www”. It will be always redirected to the
actual destination website.
XML Sitemap
XML Sitemap is present for the
website. Need to change as it is Very
important for search engine to crawl.
T

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Summary
Overall summary
Test Penalty
1 W3C compliance 15 Errors, 2 warning(s)
2 Twitter Linked
3 Search Ranking NA
4 Speed 4.953s
5 Social Interest Need to improve.
6 Incoming links More relevant backlinks need to improve.
7 Facebook Likes – 1like
8 Open Graph Not Found
9 Popularity Website not submitted in ALEXA
10 Keywords Consistency Not Good (will be improved)
11 URL format No Penalty
12 Amount of content Penalty
13 Broken Links No Penalty
14 Alternative text 6 missing of 40 images
16 Readability No Penalty
17 Missing files No Penalty
18 Headings No Penalty

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19 Analytics Available
20 Redirections Available
21 Internal Links 65
22 Printability No Penalty
24 Google Local Listing Not Available
25 Google Webmaster Code Available
26 Mobile Optimized Site is not fully mobile optimized
27 Backlinks
Could not found more, better and genuine backlinks are crucially
important from SEO point of view.

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Search Engine Optimization Implementation on “On Page Optimization”
Sr. On Page Optimization
no.
1 URL Structure(Check URL seo friendly or not)
2 Keywords Research
3 Meta Title - Optimization
4 Meta Description - Optimization
5 Alt Tags & Image Title Tags Optimization
6 Header Tags Optimization
7 Content Optimization
8 Sitemap Creation
1. Creating Page Title & Meta Description for all pages
Page Title & Meta Description are most important in optimization of website & its ranking in search engines.
We will create these according to different services listed on various pages.
2. Creating Alt Tag for all images
Alt tags let search engines determine what the page is about & accordingly display the site in Search results.
3. Inserting BOLD, H1, H2 Tags for page headings & important keywords
Internal BOLD, H1, H2 Tags emphasize important keywords on a page & play important part in Better
optimization of the pages. We will use these tags wherever possible to improve visibility of the website
in search results.
4. Creating Google Places (previously Google Local) account.
Google Places account creation is important if the website wants to appear in local search results presented
by search engine such as Google, Yahoo & Bing. We create the account for the website & update the keywords
entered in the account on a regular basis to get the website listed in local search results.
5. Creating Google Webmaster Tools account for checking suggestions & recommendations from
Google about website optimization
Google Webmaster Tools account provides useful inputs which helps with website optimization. We
monitor these suggestions to make improvement in the performance of the website.
6. Creating blog section on website & developing unique blog to be posted in that section.
Having unique content getting added to website helps with better indexing, improving keyword ranking,
internal linking & retaining visitors to website. We will develop search engine optimized articles rich with
keywords and upload them on the website.

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Search Engine Optimization Implementation on “Off Page Optimization”
Sr. Off Page Optimization
no.
1 Community Creation in Social Networking Sites
2 Blogging
3 Forum Posting
4 Search Engine Submission
5 Directory Submission(only on High PR Sites)
6 Social Bookmarking(only on High PR Sites)
7 Article Submission
8 Classifieds Submission
9 Press Release Submissions
10 Local listing and Yellow Pages
11 Blog Commenting
Directory Submission:
Directory submission helps with building back links. We submit website details on a regular basis to good
directories including famous ones like DMOZ & Yahoo Directory.
1. RSS Feed Submission:
Another method of building back links is submitting RSS Feed in RSS Feed Directories. We submit website details
on a regular basis to popular RSS Feed directories.
2. Article Submission:
Article submission helps with building back links (more quality back links the better the rankings), increasing
visitor traffic to website and improve web visibility / popularity. We submit articles in some of the most
popular article submission sites such as Ezine article & Articles Base.

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3. Forum Posting:
Forum posting helps increase sites popularity, improve back links (forums allow website links in signature of the
post, more post more back links from different forum pages).
4. Classified Ad Posting
Posting service details in classified ad sites helps with the goals of the website as many people visit such websites
for getting these services. We post service details in such sites and update the listing regularly as they expire
within 30 days of being posted in many such sites.
5. Blog Posting
The site is made in Wordpress. So we need to have constantly updated blog and shared blog posts
on our website’s own blog.
6. Social Bookmarking
Social media optimization has become an integral part of search engine optimization and along with social
networking, social bookmarking helps to increase site visibility manifolds. We use this medium to popularize the
site which among others includes sites such as DIGG & Stumble upon.
7. Answer Posting
Websites such as Yahoo Answers & Wiki Answers are visited by people looking for answers to their service related
queries. We participate in these answer sites thereby popularizing our website & increasing visitors to the website.

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Social Media Optimization Implementation
Social media applications like Facebook, YouTube, Flickr, Twitter etc. will allow us to share information
and give unprecedented access to our fans. Daily and target oriented post on social Media platforms help
in optimizing it in a better and business oriented way.
Sr. Social Media Platforms
no.
1 Facebook
2 Twitter
3 G Plus
4 Pinterest
5 Tumblr
6 Stumble Upon
7 LinkedIn
8 Flickr
9 YouTube
10 Quora

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1. Facebook Fan Page
Facebook is a social utility that connects people with friends and others who work, study and live around them.
People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and
learn more about the people they meet.
a) Things to be added while creating Facebook page:
 Timeline Cover Photo:
It provides you the space to add cover photo to your fan page. It provides you with a great opportunity
to make an immediate visual impact on any visitors.
 Company Logo:
It provides you the space to add your company logo on your fan
page.  About Info:
Add Information about your company. You can add contact
details, Email address, etc.
 Tabs:
You can add different tabs to your website. You can add tabs like photos, likes, polls, contact-us, etc.
You can also add custom tabs to page.
b) Things to be done to Engage People:
 Do Daily Updates:
Do Daily Updates about your companies or other. This helps to keep people engage on your fan
page.  Upload photos or videos:
Upload photos and videos to your fan page this will help to attract more people to your fan page.
Upload graphics instead of text.
 Ask a Question:
You can create a poll or ask an open-ended question by clicking on the “Ask Question” option.
 Pin a specific status update at the top:
If there is a particular status update you want to stay at the top of your wall, then click on the “Pencil”

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icon and hit “Pin to Top.” This update will stay there until you pin a new status update or unpin the
old one.
 Update about Events:
Create aware about the events to be organized in your company or which is related to your business.
 Apps:
If you’ve created an app or two, then you can display this in one of the boxes beneath the cover photo.
2. Twitter Account
Twitter is an information network that brings people closer to what’s important to them. Every day, millions
of people turn to twitter to connect to their interests, to share information, and find out what's happening
in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter.
a) Things to be Done while creating Twitter Account:
 Header Image:
It provides you the space to add Banner image to your Twitter profile. It provides you with a
great opportunity to make an immediate visual impact on any visitors.
 Company Logo:
It provides you the space to add your company logo on your Twitterprofile.
 Bio and Website:
You can add short information about your company in Bio. It should be less than 160 characters. You
can add your website link.
 Background Image:
A background image offers a large opportunity for branding your profile page.
b) Things to be done to Engage Audience:
 Daily tweets:
Do Daily Tweets about your companies or other things related. This helps to keep people engage
with you on Twitter.
 Share videos on twitter:
You can share videos on twitter, add a video to a Tweet automatically by including the URL. Links
for YouTube, Vimeo and many other services will play directly in an expanded Tweet.
 Add photos in your tweet:
A descriptive Tweet with a photo will not only get clicks, it will inspire retweets. Think of the words in
the Tweet as a setup and the photo as the punch line.
 Do replies and retweets:
Do replies to others tweets or retweet to others tweets, this will help to engage more people on
twitter.  Post Question & Answers:
Pose a question in your Tweet and then answer it with a
link. For example:
“What are the top ten reasons that people buy a new car? Answer: link to a blog post about the subject.”
 Add A Quote:
Inspire your followers with a pertinent quotation from history, literature, pop culture or your
own industry. You’ll encourage retweets if you choose a quotation that your followers see as
helpful or inspirational for their followers.
 Increase your Followers:
Use your followers to get more followers. By using hash tagging or simply tagging them.

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3. Google + page:
It is preferable to have a Business Handler then the Owners/CEO’s handler for Social Media.
Google+ is a social networking service from Google. The idea is pretty similar to other social networking
services, but Google attempts to differentiate Google+ by allowing more transparency in who you share
with and how you interact.
a) Things to be added while creating Google+ page:
 Banner Cover Photo:
It provides you the space to add cover photo to your Google+ page. It provides you with a
great opportunity to make an immediate visual impact on any visitors.
 Profile Photo:
It provides you the space to add your company logo on your Google+
page.  About Info:
Add Information about your company. You can add contact
details, Email address, etc.
b) Daily updates to your Google+ page:
 Do Daily Updates:
Do Daily Updates about your companies or other. This helps to keep people engage on your fan
page.  Share videos:
You can share videos on Google+ page, add a video to posts automatically by including the URL. Links
for YouTube, Vimeo and many other services will play directly in expanded Posts.
 Add photos in your Posts:
A descriptive Post with a photo will not only get clicks, it will inspire
+1.  Ask a Question:
You can create a poll or ask an open-ended question by clicking on the “Ask Question” option.
 Update about Events:
Create aware about the events to be organized in your company or which is related to your
business.  Add A Quote:
Inspire your followers with a pertinent quotation from history, literature, pop culture or your own
industry. You’ll encourage +1s if you choose a quotation that your followers see as helpful or
inspirational for their followers.

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4. LinkedIn Company Page:
A LinkedIn Company Page gives a business a fantastic opportunity to promote its products and services,
recruit top talent, and share important, interesting, and useful updates. Anyone with a company name
and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s
free and easy.
a) Things to be added while creating LinkedIn Company page:
 Cover Image:
It provides you the space to add cover Image to your Linkedin page. It provides you with a
great opportunity to make an immediate visual impact on any visitors.
 Profile Photo:
It provides you the space to add your company logo on your LinkedIn
page.  About Info:
Add Information about your company. You can add contact
details, Email address, etc.
 Add products and services:
Your LinkedIn Company Page includes a Products and Services tab where you can share images of your
products, descriptions, links to purchase them, and more. This act as “sales” section of your LinkedIn
Company Page.
b) Things to be done to Engage Audience:
 Do Daily Updates:
Do Daily Updates about your companies or other. This helps to keep people engage on your
LinkedIn Company page.
 Promote your LinkedIn Company Page:
Use the LinkedIn Company Follow button to make it easy for people on your website or blog to
follow your company on LinkedIn with a single mouse click.
 Use Featured Updates:
You can set any update that you publish on your LinkedIn Company page as featured, so it is
highlighted at the top of the home page of your LinkedIn Company Page.
 Ask product and service reviews:
One of the most powerful parts of LinkedIn Company Pages can be found in the Products and
Services page where LinkedIn members can publish reviews of your products and services.
 Ask Employees to connect with your page:
Ask your employees who have LinkedIn Profiles to identify within those profiles that they work for
your company. Once they take this step, they’ll appear as employees on your Company Page where
visitors can learn more about them and connect with them.

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5. YouTube Channel:
A channel on YouTube is the home page for an account. It shows the account name, the account type,
the public videos they've uploaded, and any user information they've entered.
a) Things to be Done while creating Twitter Account:
 Customized Background:
You can customize your Facebook background and add image or set color scheme to your channel
page.  Company Logo:
It provides you the space to add your company logo on your Channel
page.  About Info:
Add Information about your company. You can add contact
details, Email address, etc.
 Link to other social media:
You can link to your site and also to your other social media accounts.
b) Things to be done to Engage Audience:
 Daily Updates:
Do daily updates about your companies and others. Upload more videos to build
traffic.  Display Others videos:
The favorite videos from other users can also be displayed on your
channel.  Share your videos:
Share your videos on your other social media like Facebook &
twitter. This helps to bring more subscribers to our channel.

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6. Pinterest Account:
Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration,‘re-
pin' images to their own pinboards, or 'like' photos.
a) Things to be done while creating Pinterest account:
 Company Logo:
It provides you the space to add your company logo on your Pinterest page. 
About Info:
Add Short Information about your company which is displayed at the top of your Pinterest page.  Link
to other social media:
You can link to your site and also to your other social media accounts. 
Create Boards:
Create boards and add image to it. You add both images and videos.
b) Things to be done to engage peoples:
 Daily Updates:
Do daily posts to your boards. 
Follow To others board:
Follow to others boards and also like their pins. It will help to get followers.