On page optimization involves optimizing a webpage internally to rank higher in search engines. It includes factors like keywords, title tags, meta descriptions, image alt text, URLs, links, and XML sitemaps. Content, titles, descriptions, and keywords should be optimized for readers while also addressing search engine requirements. Proper on-page optimization helps search engines understand what the page is about and increases the chances of it ranking for relevant search terms.

1. On page optimization factor
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2. On page optimization
 On page optimization is method of optimizing internally to rank the
webpage on the search engines like Google, Yahoo, Msn etc... It also
helps to earn more traffic to your website.
 On page optimization is one of the technique used in Search engine
optimization.
 There are different on page factors that lead a webpage to rank
higher in search engine.
1. Content of page
Content is the king in search engine optimization. The content is the
thing which makes your website rank higher. Your content is what
people reads. So if your content is not a readable one people wont
spend much time on that content . So as much as good your content
is your webpage rank higher in search engines. A content can be a
text, image, video. This content has two attributes it should supply a
demand and should be linkable. If you are not going to make link
building that means your good content is not going to rank in search
engine. Linking is a very important thing in SEO.

3.  Title tag
Title tags is displayed over the headlines in the
Google search results.

4.  The title shows about the content of your specific webpage. It
is accurate and concise description of a pages content.
 Optimal format of a Title tag
Primary keyword- Secondary keyword | Brand name.
 Title length
Google display the first 50-60 characters of a title tag. If it
exceeds It will be hidden.
 Title tag is very important in SEO. it helps search engine to
understand that what your page content is all about.
 Title tags gives the first impression in search engines.
 Title tags are used in three key places.
1. Search engine result pages.
2. Web browsers.

5. 1. Search engine

6. 2. Web browser

7.  How to write a title tag?
1. Title length
Your title length should be under 60 characters and it should include your
keyword.
2. Don’t overdo SEO keywords.
Stuffing more keywords in your tile tag will give you a bad experience.
Avoid putting a list of keywords inside title page.
Ex: Buy themes, best themes, cheapest themes, themes for sale.
3. Give each and every page a appropriate tile.
The title tag should be a brief about the content. It understand search
engine that your content is unique and valuable.
4. Give important keywords first.
Put your keyword at the beginning of your title tag. It gives advantage to
rank your webpage in the search engine.
5. Take advantage of your brand.
If your business is a well know brand to customers. Include your brand
name in title tag. It also take an advantage to rank your webpage in the
search engine.

8. Meta description
 A meta description is a snippet which is on the limit
of 155 characters which tells about a particular
webpage. Meta description is a short description
about the content of the webpage. Search engines
show the meta description in search results mostly
when the searched-for phrase is within
the description, so optimizing the meta description is
crucial for on-page SEO

10.  URL canocalizaton
Build strong user friendly URL’s.
For ex: www.sketchcareer.com/Digital
marketing/training
The URL also shows what your webpage content is
all about.
www.sketchcareer.com/contactus
The above link clearly shows that it is the contact us
page of sketch career.com
It also gives advantage to your to rank in search
engine.

11.  Image alt text.
The image alt text is a short description about the image
that we upload in the webpage.
Importance of image alt text
 1. Adding alternative text to photos is first and foremost
a principle of web accessibility. Visually impaired users
using screen readers will be read an alt attribute to
better understand an on-page image.
 2. Alt tags will be displayed in place of an image if an
image file cannot be loaded.
 3. Alt tags provide better image context/descriptions to
search engine crawlers, helping them to index an image
properly.

12. Keywords
 Your SEO keywords are the key words and phrases in
your web content that make it possible for people to
find your site via search engines. A website that is
well optimized for search engines "speaks the same
language" as its potential visitor base with keywords
for SEO that help connect searchers to your site.
Keyword density
 Keyword density is the no. of times a keyword or
phrase is repeatedly coming inside your webpage. It
helps Search engine to identify your webpage is
relevant to keywords.

13. Internal link building
 An internal link is a link from one page to another page on the
same domain. We’re talking about regular, text links from one
page on your website to another. Of course, your website
navigation is an example of internal linking, but here we’re
talking about links in the content, on the pages.
 Benefits of doing Internal linking.
1. Awareness by helping the website rank.
2. Convertion - Make people to land on high value converting
Pages.
3. Action- prompt visitors to take action from your website.
Ex: navigate them to contact us page.

14. External link building
 An external link is a link from one page to another
domain page. If another webpage link to yours it is
also considered as an external link.
Benefits of external links
1. Popularity
2. Relevancy

15. Sitemap submission
 XML sitemap is an important factor in SEO. Sitemap
helps Google to find your webpage easier. Google ranks
only webpages not websites. So it is a important for SEO.
 XML Sitemaps are especially important if:
 You have pages on your site created dynamically (e.g.
some e-commerce sites)
 Your site is not well-structured or well-linked (internal
links)
 Your site has few external links or is new (a newly
developed site just set “live”)
 Your site is large and/or has lots of archived content that
may not be well-linked.

16. Robot txt
 Robots.txt is a text file webmasters create to instruct web
robots (typically search engine robots) how to crawl pages on
their website. The robots.txt file is part of the robots exclusion
protocol (REP), a group of web standards that regulate how
robots crawl the web, access and index content, and serve that
content up to users. The REP also includes directives
like meta robots, as well as page-, subdirectory-, or site-wide
instructions for how search engines should treat links (such as
“follow” or “no follow”).
 In practice, robots.txt files indicate whether certain user
agents (web-crawling software) can or cannot crawl parts of a
website. These crawl instructions are specified by
“disallowing” or “allowing” the behavior of certain (or all) user
agents.

17. Types of websites
 Writer or author websites
 Community building websites
 Personal websites
 Photo sharing websites
 Blogs
 Informational websites
 Online business brochure/ catalogue
 Directory websites
 Ecommerce websites

18. Plagiarism checker
 Plagiarism checker helps you to find out
weather the content is a copied one or not. For
search engine optimization content is a major
factor. So if you are copying a content from
other websites it wont help your content to
rank in the search engine pages. Google can
easily find out your copied content. you can
know that with the help of plagiarism checker.
 Ex: Duplichecker
 copyscape
Those are some of the online platform to check
plagiarism.

19. Anchor linking
 Anchor linking is used to create hyperlinks between a
source anchor and a destination anchor. The source is
the text, image, button that links to another resource and
the destination is the resource that the source anchor
links to. It helps you for fast navigation.
 Anchor linking can be done in two different ways
1. Internal linking
A link which navigates to another page inside your website
itself.
1. External linking
a link that navigates to another website.

20. 404 page error
 404 page error or not found error is displayed when
you go to a page that doesn’t exist with in an active
website.
 It occurs when your website is having broken links or
when you type a web address which doesn’t exist.

21. W3c validator
 W3C stands for the World Wide Web Consortium who
are the recognize
 W3c established that there is a “rule-book” to define how
we write our HTML, CSS, JavaScript, etc and make sure
we do a good job, right? Well the
programming languages we use all have their own
grammar, vocabulary and syntax just like a
spoken language and that means that it can be written
wrong if it does not follow the rules. When we say we
write “W3C valid code” or that “our websites pass W3C
validation”, we are saying that the code we write and
websites we build will pass W3C validation tests without
errors because our syntax and “grammar” is correct. It
means we wrote awesome code that was done right.

22.  The following are just some of those ill-
effects:
 Not displaying properly or consistently
 Not compatible with all major browsers
 Not displaying properly on devices of varying sizes
like mobile devices
 Ranks badly in search engines (because they can’t
read the code)
 Loads elements slowly

23. Importance of writing Blog
 Blog helps to create relevant content to your customers. This is used as a
marketing tactics where you will get more traffic to your website. Blogging
is a content marketing strategy.
4 reasons why you need to blog.
 Drive traffic to your website.
 Helps for SEO and SERP.
 Creating a brand in your industry.
 Better customer relationship.
Drive traffic to your website
Your blog gives you an opportunity to write relevant content to your
customers. So that you can drive traffic to your websites. Your business will
be having presence in the social media platform like facebook, twitter,
linkedin etc… so making the website as a foundation you can share your
blogs to the social media platforms so that it increases your website traffic.

24.  Helps SEO and SERP
Writing blogs will helps for your website search engine
optimization. You can use on page optimization tactics
like keywords, meta titles, meta description etc as well
as off page optimization tactics like link building, social
bookmarking etc.. in your blog. So it will help for the
SEO. If you are writing a good content then it well leads
to a search engine ranking also. Before writing a blog a
thing you should remember is that create content which
is relevant to your business industry. So that if you are
writing relevant topics you can focus on keywords
related to your industry and it will drive traffic to your
website.

25. Creating a brand in your industry
 Writing blogs relevant to your industry for example writing about your
products. So you are giving knowledge source about the product or
services to your customers itself which creates a branding over there.
 Your customers additionally benefit from the learning you provide them.
Better customer relationship
Blogs also help for strengthen your connectivity with your customers. If
writing relevant topics which customers are searching for will give you a
connectivity. It build a website like source of information.
Additionally, just as on your other social sites, respond to comments and
interact with your consumer. If they have questions about a product you
are writing about, respond to them directly on your website. Unlike many
social sites, a blog is generally searchable on your site for some time. Your
website comments last longer than on a Twitter response or Facebook
post. Other customers will see your interactions too.

26. Accelerated mobile pages
 Accelerated mobile pages (AMP) is a is an open source
initiative project/platform aimed at helping publishers
improve the speed and readability of
their mobile content pages.
 If your website is not a AMP then loading your webpage
in mobile might be a problem. It decreases the page
loading speed and content visibility.
 Google has launched the mobile accelerated update in
2015 which leads to mobile search engine ranking. So
website owners are looking forward to create mobile
accelerated pages for better search engine rankings.
 You can download plug-in AMP to create the mobile
accelerated pages.

27. Social media pages integration
 Showcase your social media platforms inside your
website. For showcasing it what you have to do is install
plugins like social media buttons.
 There are lot of plugins which is related to social media
icons in wordpress.
 So by downloading it you will get a option for copy paste
social media page URL over there.
 So once you copy paste your URL there your website is
integrated to social media platforms. Which ever social
media platforms you are using you can integrate to your
website as well as showcasing it in your website.

28. Black hat SEO
 Black hat seo is the technique used in search engine
optimization without obeying search engine guidelines.
These techniques are not created for human audiences
but to search engines to fake them.
 Ex: keyword stuffing, page swapping
 Black hat SEO is more frequently used by those who are
looking for a quick financial return on their Web site,
rather than a long-term investment on their Web site.
Black hat SEO can possibly result in your Web site being
banned from a search engine, however since the focus is
usually on quick high return business models, most
experts who use Black Hat SEO tactics consider being
banned from search engines a somewhat irrelevant risk.

29. White hat SEO
 White hat seo is the technique used in search engine
optimization by obeying rules and regulations. It is
totally created for the human audience.
 Ex: Link building, writing relevant topic blogs
 This type of SEO is called the ethical SEO

30. Competitor analysis
 Analyze your competitors where they are. You can find what are
the seo techniques your competitors are using. It is like a
research.
 Ex: you can find what all are the keywords they have used inside
their website.
 You can find what are the links they are getting.
 So doing competitor analysis and making changes in your website
will help you to rank higher than your competitors in search
engines because We are doing more things than our competitors.
 For competitor analysis there are different tools
 Ex: semrush, moz, spyfu etc…
 Read more about Digital marketing topics:
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