On page optimization involves optimizing a webpage internally to rank higher in search engines. It includes factors like keywords, title tags, meta descriptions, image alt text, URLs, links, and XML sitemaps. Content, titles, descriptions, and keywords should be optimized for readers while also addressing search engine requirements. Proper on-page optimization helps search engines understand what the page is about and increases the chances of it ranking for relevant search terms.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
Pakar SEO Aceh, Pakar SEO Papua, Pakar SEO Sleman, Pakar SEO Batam, Pakar SEO Bengkulu, Pakar SEO Medan, Pakar SEO Palembang, Pakar SEO Kediri, Pakar SEO Surabaya
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
For more information, go to www.spectrumdigitalinfocom.com
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
Pakar SEO Aceh, Pakar SEO Papua, Pakar SEO Sleman, Pakar SEO Batam, Pakar SEO Bengkulu, Pakar SEO Medan, Pakar SEO Palembang, Pakar SEO Kediri, Pakar SEO Surabaya
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
For more information, go to www.spectrumdigitalinfocom.com
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
Swami Solutions - a Digital Marketing company which offer best and affordable SEO sercice in pune.SEO services in pune, seo companies in pune, seo expert in pune, seo service provider in pune,Digital marketing companies in pune
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
This ppt is about SEO and its activities such as on page and off page. for more info visit <a href=https://www.abchomeworkhelp.com>assignment help </a>
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. On page optimization
On page optimization is method of optimizing internally to rank the
webpage on the search engines like Google, Yahoo, Msn etc... It also
helps to earn more traffic to your website.
On page optimization is one of the technique used in Search engine
optimization.
There are different on page factors that lead a webpage to rank
higher in search engine.
1. Content of page
Content is the king in search engine optimization. The content is the
thing which makes your website rank higher. Your content is what
people reads. So if your content is not a readable one people wont
spend much time on that content . So as much as good your content
is your webpage rank higher in search engines. A content can be a
text, image, video. This content has two attributes it should supply a
demand and should be linkable. If you are not going to make link
building that means your good content is not going to rank in search
engine. Linking is a very important thing in SEO.
3. Title tag
Title tags is displayed over the headlines in the
Google search results.
4. The title shows about the content of your specific webpage. It
is accurate and concise description of a pages content.
Optimal format of a Title tag
Primary keyword- Secondary keyword | Brand name.
Title length
Google display the first 50-60 characters of a title tag. If it
exceeds It will be hidden.
Title tag is very important in SEO. it helps search engine to
understand that what your page content is all about.
Title tags gives the first impression in search engines.
Title tags are used in three key places.
1. Search engine result pages.
2. Web browsers.
7. How to write a title tag?
1. Title length
Your title length should be under 60 characters and it should include your
keyword.
2. Don’t overdo SEO keywords.
Stuffing more keywords in your tile tag will give you a bad experience.
Avoid putting a list of keywords inside title page.
Ex: Buy themes, best themes, cheapest themes, themes for sale.
3. Give each and every page a appropriate tile.
The title tag should be a brief about the content. It understand search
engine that your content is unique and valuable.
4. Give important keywords first.
Put your keyword at the beginning of your title tag. It gives advantage to
rank your webpage in the search engine.
5. Take advantage of your brand.
If your business is a well know brand to customers. Include your brand
name in title tag. It also take an advantage to rank your webpage in the
search engine.
8. Meta description
A meta description is a snippet which is on the limit
of 155 characters which tells about a particular
webpage. Meta description is a short description
about the content of the webpage. Search engines
show the meta description in search results mostly
when the searched-for phrase is within
the description, so optimizing the meta description is
crucial for on-page SEO
9.
10. URL canocalizaton
Build strong user friendly URL’s.
For ex: www.sketchcareer.com/Digital
marketing/training
The URL also shows what your webpage content is
all about.
www.sketchcareer.com/contactus
The above link clearly shows that it is the contact us
page of sketch career.com
It also gives advantage to your to rank in search
engine.
11. Image alt text.
The image alt text is a short description about the image
that we upload in the webpage.
Importance of image alt text
1. Adding alternative text to photos is first and foremost
a principle of web accessibility. Visually impaired users
using screen readers will be read an alt attribute to
better understand an on-page image.
2. Alt tags will be displayed in place of an image if an
image file cannot be loaded.
3. Alt tags provide better image context/descriptions to
search engine crawlers, helping them to index an image
properly.
12. Keywords
Your SEO keywords are the key words and phrases in
your web content that make it possible for people to
find your site via search engines. A website that is
well optimized for search engines "speaks the same
language" as its potential visitor base with keywords
for SEO that help connect searchers to your site.
Keyword density
Keyword density is the no. of times a keyword or
phrase is repeatedly coming inside your webpage. It
helps Search engine to identify your webpage is
relevant to keywords.
13. Internal link building
An internal link is a link from one page to another page on the
same domain. We’re talking about regular, text links from one
page on your website to another. Of course, your website
navigation is an example of internal linking, but here we’re
talking about links in the content, on the pages.
Benefits of doing Internal linking.
1. Awareness by helping the website rank.
2. Convertion - Make people to land on high value converting
Pages.
3. Action- prompt visitors to take action from your website.
Ex: navigate them to contact us page.
14. External link building
An external link is a link from one page to another
domain page. If another webpage link to yours it is
also considered as an external link.
Benefits of external links
1. Popularity
2. Relevancy
15. Sitemap submission
XML sitemap is an important factor in SEO. Sitemap
helps Google to find your webpage easier. Google ranks
only webpages not websites. So it is a important for SEO.
XML Sitemaps are especially important if:
You have pages on your site created dynamically (e.g.
some e-commerce sites)
Your site is not well-structured or well-linked (internal
links)
Your site has few external links or is new (a newly
developed site just set “live”)
Your site is large and/or has lots of archived content that
may not be well-linked.
16. Robot txt
Robots.txt is a text file webmasters create to instruct web
robots (typically search engine robots) how to crawl pages on
their website. The robots.txt file is part of the robots exclusion
protocol (REP), a group of web standards that regulate how
robots crawl the web, access and index content, and serve that
content up to users. The REP also includes directives
like meta robots, as well as page-, subdirectory-, or site-wide
instructions for how search engines should treat links (such as
“follow” or “no follow”).
In practice, robots.txt files indicate whether certain user
agents (web-crawling software) can or cannot crawl parts of a
website. These crawl instructions are specified by
“disallowing” or “allowing” the behavior of certain (or all) user
agents.
17. Types of websites
Writer or author websites
Community building websites
Personal websites
Photo sharing websites
Blogs
Informational websites
Online business brochure/ catalogue
Directory websites
Ecommerce websites
18. Plagiarism checker
Plagiarism checker helps you to find out
weather the content is a copied one or not. For
search engine optimization content is a major
factor. So if you are copying a content from
other websites it wont help your content to
rank in the search engine pages. Google can
easily find out your copied content. you can
know that with the help of plagiarism checker.
Ex: Duplichecker
copyscape
Those are some of the online platform to check
plagiarism.
19. Anchor linking
Anchor linking is used to create hyperlinks between a
source anchor and a destination anchor. The source is
the text, image, button that links to another resource and
the destination is the resource that the source anchor
links to. It helps you for fast navigation.
Anchor linking can be done in two different ways
1. Internal linking
A link which navigates to another page inside your website
itself.
1. External linking
a link that navigates to another website.
20. 404 page error
404 page error or not found error is displayed when
you go to a page that doesn’t exist with in an active
website.
It occurs when your website is having broken links or
when you type a web address which doesn’t exist.
21. W3c validator
W3C stands for the World Wide Web Consortium who
are the recognize
W3c established that there is a “rule-book” to define how
we write our HTML, CSS, JavaScript, etc and make sure
we do a good job, right? Well the
programming languages we use all have their own
grammar, vocabulary and syntax just like a
spoken language and that means that it can be written
wrong if it does not follow the rules. When we say we
write “W3C valid code” or that “our websites pass W3C
validation”, we are saying that the code we write and
websites we build will pass W3C validation tests without
errors because our syntax and “grammar” is correct. It
means we wrote awesome code that was done right.
22. The following are just some of those ill-
effects:
Not displaying properly or consistently
Not compatible with all major browsers
Not displaying properly on devices of varying sizes
like mobile devices
Ranks badly in search engines (because they can’t
read the code)
Loads elements slowly
23. Importance of writing Blog
Blog helps to create relevant content to your customers. This is used as a
marketing tactics where you will get more traffic to your website. Blogging
is a content marketing strategy.
4 reasons why you need to blog.
Drive traffic to your website.
Helps for SEO and SERP.
Creating a brand in your industry.
Better customer relationship.
Drive traffic to your website
Your blog gives you an opportunity to write relevant content to your
customers. So that you can drive traffic to your websites. Your business will
be having presence in the social media platform like facebook, twitter,
linkedin etc… so making the website as a foundation you can share your
blogs to the social media platforms so that it increases your website traffic.
24. Helps SEO and SERP
Writing blogs will helps for your website search engine
optimization. You can use on page optimization tactics
like keywords, meta titles, meta description etc as well
as off page optimization tactics like link building, social
bookmarking etc.. in your blog. So it will help for the
SEO. If you are writing a good content then it well leads
to a search engine ranking also. Before writing a blog a
thing you should remember is that create content which
is relevant to your business industry. So that if you are
writing relevant topics you can focus on keywords
related to your industry and it will drive traffic to your
website.
25. Creating a brand in your industry
Writing blogs relevant to your industry for example writing about your
products. So you are giving knowledge source about the product or
services to your customers itself which creates a branding over there.
Your customers additionally benefit from the learning you provide them.
Better customer relationship
Blogs also help for strengthen your connectivity with your customers. If
writing relevant topics which customers are searching for will give you a
connectivity. It build a website like source of information.
Additionally, just as on your other social sites, respond to comments and
interact with your consumer. If they have questions about a product you
are writing about, respond to them directly on your website. Unlike many
social sites, a blog is generally searchable on your site for some time. Your
website comments last longer than on a Twitter response or Facebook
post. Other customers will see your interactions too.
26. Accelerated mobile pages
Accelerated mobile pages (AMP) is a is an open source
initiative project/platform aimed at helping publishers
improve the speed and readability of
their mobile content pages.
If your website is not a AMP then loading your webpage
in mobile might be a problem. It decreases the page
loading speed and content visibility.
Google has launched the mobile accelerated update in
2015 which leads to mobile search engine ranking. So
website owners are looking forward to create mobile
accelerated pages for better search engine rankings.
You can download plug-in AMP to create the mobile
accelerated pages.
27. Social media pages integration
Showcase your social media platforms inside your
website. For showcasing it what you have to do is install
plugins like social media buttons.
There are lot of plugins which is related to social media
icons in wordpress.
So by downloading it you will get a option for copy paste
social media page URL over there.
So once you copy paste your URL there your website is
integrated to social media platforms. Which ever social
media platforms you are using you can integrate to your
website as well as showcasing it in your website.
28. Black hat SEO
Black hat seo is the technique used in search engine
optimization without obeying search engine guidelines.
These techniques are not created for human audiences
but to search engines to fake them.
Ex: keyword stuffing, page swapping
Black hat SEO is more frequently used by those who are
looking for a quick financial return on their Web site,
rather than a long-term investment on their Web site.
Black hat SEO can possibly result in your Web site being
banned from a search engine, however since the focus is
usually on quick high return business models, most
experts who use Black Hat SEO tactics consider being
banned from search engines a somewhat irrelevant risk.
29. White hat SEO
White hat seo is the technique used in search engine
optimization by obeying rules and regulations. It is
totally created for the human audience.
Ex: Link building, writing relevant topic blogs
This type of SEO is called the ethical SEO
30. Competitor analysis
Analyze your competitors where they are. You can find what are
the seo techniques your competitors are using. It is like a
research.
Ex: you can find what all are the keywords they have used inside
their website.
You can find what are the links they are getting.
So doing competitor analysis and making changes in your website
will help you to rank higher than your competitors in search
engines because We are doing more things than our competitors.
For competitor analysis there are different tools
Ex: semrush, moz, spyfu etc…
Read more about Digital marketing topics:
www.sketchcareer.com