The document provides guidance on best practices for writing content. It discusses 9 great practices for writing content, including writing with the reader's end goal in mind, using clear headlines and subheadings, writing in an active voice, making content eye-scannable, searchable, and cross-referenced. It also recommends encouraging editing for accuracy and using a pre-publication checklist. The overall message is that content should be written with the reader in mind, be easy to understand and find, and be accurate.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Content is king. But just how do you produce good content? Here are some content writing tips for beginners - http://red-dot-geek.com/content-writing-tips-for-beginners/
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Content is king. But just how do you produce good content? Here are some content writing tips for beginners - http://red-dot-geek.com/content-writing-tips-for-beginners/
We have moved from copy writing to content writing and SEO content writing. For the sake of beginners/aspiring content writers, I have provided details about SEO content writing.
Content writing tips and skills for content writer goel.sweta
This presentation is about the skills and tips of content writing which is very necesaary for every content writer to know. For more information please visit www.content-writing-india.com/
This PPT elucidates the importance of content in the Web 2.0 era, what it takes to become a content writer and if training is necessary to become a successful content professional.
At WordCamp Ottawa on April 27, 2013, I talked about how to write a blog post, which is a topic that often gets lost among all the discussions on design and functionality. The quality of content is really one of the core reasons people come to a website. A lot of us get stuck when writing posts, so I came up with some ways to generate ideas, decide how to package them into a blog-like format, and then finally write them. There are also some tips for streamlining your workflow in WordPress.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Glorywebs is also provides SEO activity On Page And Off page .Blog also on type of Off Page Activity In SEO. If u want know about our SEO Services. U can go to www.glorywebs.com
We have moved from copy writing to content writing and SEO content writing. For the sake of beginners/aspiring content writers, I have provided details about SEO content writing.
Content writing tips and skills for content writer goel.sweta
This presentation is about the skills and tips of content writing which is very necesaary for every content writer to know. For more information please visit www.content-writing-india.com/
This PPT elucidates the importance of content in the Web 2.0 era, what it takes to become a content writer and if training is necessary to become a successful content professional.
At WordCamp Ottawa on April 27, 2013, I talked about how to write a blog post, which is a topic that often gets lost among all the discussions on design and functionality. The quality of content is really one of the core reasons people come to a website. A lot of us get stuck when writing posts, so I came up with some ways to generate ideas, decide how to package them into a blog-like format, and then finally write them. There are also some tips for streamlining your workflow in WordPress.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Glorywebs is also provides SEO activity On Page And Off page .Blog also on type of Off Page Activity In SEO. If u want know about our SEO Services. U can go to www.glorywebs.com
With more people building their own blogs, learn how to create more usable blogs and content for your audience. We will review 10 usability guidelines to help you create and manage your blog.
Article writing is important for seo. Read this slide. You will get great tips to write a great article which will be helpful for site ranking or branding.
"People read differently online than they do when they read print materials -- web users typically scan for information." Hence writing for the web requires a different approach. This presentation will help you understand the style and structure of writing for web.
LIA Infraservices are also specialised in Mobile app development in Chennai, Social Media Marketing- SMM, Article Submission, Blog Publishing and all types of Technical & Non-Technical Content Writing Services across the globe.
Hi, Let’s look into the top website performance monitoring tools in 2022 by Lia Infraservices – Leading Web Development Company in Chennai. Suppose, You are preparing to host a big end-of-season sale on your website. You’ve written your email campaigns or ran social media campaigns for purchased ads, and stocked up on supplies and you’re ready to go.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
A step by step guide to report writing Step 1 Choose your top.docxannetnash8266
A step by step guide to report writing
Step 1 Choose your topic
If you are given a list of topics from which to choose, select the one that interests you the most or that may have relevance to your chosen career.
If you are allowed to create your own report topic choose a subject that you want to learn more about and that interests you or is a current problem in your workplace that you wish to address.
Step 2 Read the instructions relating to your assessments as set down in your Course Guide
Always check your course guide to ensure that you are clear about what you are required to do.
• When is the report due?
• How long is it?
• What is the format?
• What is the structure?
• How does this topic relate to the course?
• How does this topic relate to the current area being studied?
Step 3 Analyse the topic
Break the topic into its component parts to understand what the main issue is that must be addressed.
Report topics can usually be divided into three sections:
• Content What is the issue or problem to be addressed?
• Instruction What have you been asked to do in relation to the topic?
• Scope How has the topic been limited – is there a focus on particular organisations/ countries /year(s)?
Underline key words and draw circles around the action/instruction words.
It is really important that you understand what the instruction words are telling you to do.
Step 4 Brain storm – what do you already know about the issue?
A brainstorm is the beginning of a mind map – these random ideas can be organised into a structured mind map that will provide you with a guide for your research and your writing.
• Using your reading, lectures and your own experiences think about what you already know about the problem/issue.
• On a blank piece of paper, write down all the ideas that you think might be related to the subject under review
• Write down where you think you need to go to get information other than from books, journals websites etc. Think about who you know in business who you might be able to interview.
Step 5 Starting your research
Although you are required to read and research widely, it is better to gain an overview of the topic by firstly reading the recommended texts – don’t go straight online unless instructed to do so by your lecturer or tutor.
The texts will give you a broad understanding of .the main ideas, writers and theories associated with the issue.
By familiarising yourself with the key concepts, the next stage of your investigation will be more targeted.
Step 6 Mind mapping
A mind map is a visual way of gathering your ideas about a particular topic.
Mind maps help you to identify the main ideas and what research needs to be conducted to provide the evidence that supports these ideas.
Your mind map is a good time management resource. It will help you focus your search for information more efficiently and to organise your ideas into a coherent and logical structure when you write your .
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1. Anyone can write.
Great Practices for
Presented by
Candace Loya, Communications Strategist
www.linkedin.com/in/candaceloya909
Writing
2. Objectives
• Learn the importance of headlines/headers and
content relevance for your audience
• Learn how to organize your content
• Learn how to write in an active voice
• Learn how to use keywords and tags
• Learn how to avoid mistakes
3. What is Content?
Anything visible within a website or intranet:
• Drives traffic to site
• Provides meaning to a user
• Relatable to user
• Needed by user
• Blogs
• Discussions
• Polls
• Images
• Etc.
Google describes Content
/’käntent/
•“information made available by a
website or other electronic medium
•“the substance or material dealt with
in a speech, literary work, etc., as
distinct from its form or style.”
4. The Functions of Writing
The purpose of writing content is to provide a service or
a function for the reader.
• Writing has 3 functions:
▫ To Inform: Gives the reader insight of something that
he/she may not be aware of or may desire to know.
▫ To Interpret: Puts words into
content the reader can understand.
▫ To entertain: Provides content to
capture the readers attention.
5. Evolution of Content Writing
New media (internet, intranet, mobile, apps,) and a new
focus on digital media continues to evolve content writing.
Traditional elements of
successful writing
Added elements for successful
writing
• Strong reader focus
• Clear and concise
• Clean grammar and spelling
• Strong organization
• Appropriate tone
• Visual appeal
• Benefits
6. The 9 Great Practices for
Writing Content
1. Write with the reader’s end-goal in mind.
2. Write clear, concise headlines and sub-headlines.
3. Write a relevant first paragraph.
4. Write in active voice.
5. Make your content eye-scannable.
6. Make your content searchable.
7. Use hyperlinks to cross-reference
related content.
8. Encourage a culture of
editing to produce error
free content.
9. Use pre-publication check list.
7. Write with the reader’s end-goal in mind.
When writing content, consider your audience.
• What are they looking for?
• What knowledge do you
have that your readers want?
• Why should they be
interested in what you
have to share?
• What are the demographics?
Practice #1
Image from www.business2community.com/
8. Write clear, concise headlines and
sub-headlines.
• These are the first words your
reader will view.
• They will decide from the
headings to continue to read or
not.
• Your headlines and sub-headlines
should follow a hierarchy and
contain keywords.
• A good headline using keywords
will also help with relevant search
results.
CEO, Itup Shares Ideas on LEAN
Improvement
Dr. Mark Itup shares his ideas on LEAN improvement
at the March All-Team Meeting. He announces 5 new
strategic plans and explains how employees can
contribute to the five initiatives…
Read More >>
Practice #2
“Old” Intranet to goes away
July 1st will usher in the final transitional changes
from the old intranet to the new. The previously used
intranet will be disabled and all information and links
will be found on the new intranet or on computer
desktops. …
9. Write a relevant first paragraph.
Traditionally taught to write in a pyramid format.
Practice #3
• Introduction of a topic or
purpose for the content
• Details often provided 2 to 5
outlined and supporting
descriptive detail paragraphs
• A Conclusion paragraph or
summary of what was in
previous paragraphs
Introduction
Details
Conclusion
10. Make your content relevant with an Inverted Pyramid.
• Use the inverted pyramid style.
• List all relevant information up
front and visible upon the initial
view without scrolling.
• Get straight to the point instead
of burying it in paragraphs of text.
• Categorize to the users’ needs,
not by departmental organization or hierarchy.
• A good guide to your first paragraph is to answer these questions:
▫ What is this content all about?
▫ Why should the intranet user keep reading?
Headline
5 W’s
Important Facts
and Details
Less Important
Facts and Details
Least Important
THE LEAD
EDIT
Who? (person, place, or thing)
What? (verb statement)
When? (time of event or action)
Where? (place of event or action)
Why? (reason behind the what)
How? (facts and details)
The Inverted Pyramid
11. Don’t be passive. Write in a active voice.
• Write the way you would talk in a meeting.
▫ Relaxed and yet business minded
▫ Avoid jargon and fluff
▫ Be welcoming in your approach
• Keep it brief.
Your content should be only as long as it needs to be.
▫ Omit non-essential words
▫ Remove jargon/fluff
▫ Keep your sentences and paragraphs short
▫ Use one idea per paragraph
▫ Readers scan text rather than reading the whole screen
Practice #4
12. What is an Active Voice?
An active voice is when the subject of a
sentence/statement does the action to an
agent/object.
• Ex: The chef created the cafeteria menu.
▫ The Chef is the subject
▫ The action is he created
▫ The cafeteria menu is
the agent/object.
Active vs Passive Voice
13. What is a Passive Voice?
A passive voice is when a agent/object a
sentence/statement.
•Ex: The cafeteria menu must have been created by a
chef.
•Passive sentences use permissive and softer words
in combination with actions.
▫ Must have, should have, could have, may have, would
have…
▫ Was eaten, were typed, have been, has been
Active vs Passive Voice
14. Practice #5
• Readers have short focus when reading on a
computer screen or on a mobile device.
• Nielsen Norman Group Web Content Reader Tracking
study revealed readers’ usually read in an
F-Shape pattern.
– Has three components:
• Horizontal movement
• Second horizontal movement
• Vertical movement
Make content eye-scannable.
15. What does the F-Shape pattern look like?
Nielsen Norman Group Web Content Reader Tracking
16. Practice #6
What does searchable mean?
• It is the use of keywords or tags that help a users find content on the
Internet and Intranet.
• Adding keywords or tags to your content will trigger crawlers in the
search engine to find your content.
• Google, Yahoo, Bing, , Drupal,
WordPress, SharePoint all use crawlers
to find content. This is called
Search Engine Optimization (SEO).
Make content searchable.
17. How do Search Engines work?
The Search
Engine sends
programs called
spiders (or bots)
from its Intranet
server to crawl
the Intranet.
When a spider finds a page on
your site, (often via a link from
another site or a word search),
it collects information from
the HTML tags hidden behind
the content and on the
content of the page.
Then, the spider follows the
internal links on your site
and repeats the indexing
process for the other pages
on your site.
SEO – Keywords & Tags
18. Using keywords and tags to make your content
searchable.
• Sprinkle keywords and phrases throughout your headlines, sub-
headlines, and paragraphs.
• Anticipate words and phrases your readers are looking for.
• Tag your content.
• Making scanning of content simpler for the user by using sub-
heads, bullet points and captions.
• Provide keyword-type links within your content that takes the
user to related content or pages.
• Use tables and lists when possible or relevant.
SEO – Keywords & Tags
19. Practice #7
Use hyperlinks to cross-reference
related content.
Research suggests that the reader is more visually drawn to a link when it is
embedded in “Call to Action” phrases.
• Create hyperlinks to guide your readers to where they can learn more about an
important related topic.
• Don’t hyperlink and entire sentence.
• Don’t hyperlink entire statements that say “Click here to view the document.” Or
read how we are improving.” Only link the Call to Action phrase.
• Example: Click here to view the document.
• Use Call to Action phrases as the end of content or paragraphs.
Learn more >>
Read more >>
Watch the Video >>
Join Now >>
See Our Progress >>
Make a Donation >>
Register >>
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Financial Expenditures (xls)
Safety Metrics (pdf)
Holiday Party (jpg)
Letter Template (doc)
20. Practice #8
Encourage a culture of editing to produce error
free content.
You want to remain creditable to your reader by keeping accurate,
grammar correct, and up to date information.
• Don’t commit
• Check, check and double check your content.
• Use peer editing to check for grammar errors or accuracy of facts.
• Use tools such as spell check or grammar check to catch common
writing errors.
• Keep your content up to date and accurate.
• Follow Associated Press Stylebook guidelines for writing as a
resource for grammar, punctuation and spelling.
21. Practice #9
Use pre-publication check list.
Organization
Did I organize my content to accommodate the reader’s time?
Did I organize my content to provide the reader with what they need
or want?
Did I use a pyramid or inverted pyramid method to organize my content?
Marketing
Business Units
Community
Outreach
Digital
Communications
Etc.
Resources
Templates
Library
IEHP Art Library
Standards
Manual
Calendar
22. Practice #9
Use pre-publication check list.
Sentences
Did I use a variety of sentence lengths?
Do my sentences exceed 15-18 words?
Do my sentences require more than four punctuations?
Did I use lists of more than three items in a sentence?
Did I convey good news in shorter sentences and bad news in longer
sentences?
Paragraphs
Are my paragraphs longer than five lines?
Are my opening or closing paragraphs less than two lines?
Are my paragraphs equal in length?
23. Pre-publication check list.
Appearance
Does my content have too much white space in any given area? (60%
content/40% white space)
Is the font I used legible to a reader?
Did I use boldface, underlines, CAPITALS, or italics appropriately?
Tone
Does my tone convey my meaning?
Is there anything in the tone of my content that can be misconstrued by the
reader?
Does my tone seem formal, semi-formal, or informal?
Voice
Is my content written in an Active voice or a Passive voice?
Does my content portray my mood?
Do I need to change any words to change the attitude of my content?
Will I get the response I desire from the reader?
24. Pre-publication check list.
Grammar and Spelling
Is my content clean of spelling and grammar errors?
Did I place my punctuation in the right places?
Did I space my words appropriately, not with double spacing?
Keywords and Tags
Did I use keywords or tags in my content that makes it searchable?
QUICK TIPS
When you don’t know what to write
• Step back, take a walk, breathe
• Come back to it later
• Brainstorm with others