This document discusses rheology, the study of fluid flow and deformation. It describes two categories of flow - Newtonian and non-Newtonian. Newtonian fluids have a linear relationship between shear stress and strain rate, while non-Newtonian fluids have non-linear or time-dependent relationships. Examples of non-Newtonian fluids include ketchup, which requires stress to flow out of the bottle, and solutions that become thinner or thicker with changes in shear rate. The document outlines different types of non-Newtonian behavior and explores concepts like thixotropy, where viscosity depends on time under shear.