This document provides an overview of rheology concepts including:
1. It defines rheology as the science concerned with the deformation of matter under stress.
2. It describes Newtonian and non-Newtonian fluids, explaining that Newtonian fluids have a constant viscosity while non-Newtonian fluids have variable viscosity.
3. It discusses the different types of non-Newtonian flow - plastic, pseudoplastic, and dilatant - and provides examples of materials that exhibit each type of flow.