This document provides an overview of rheology and its importance in pharmaceutical applications. It begins with definitions of rheology as the study of flow and deformation of matter under stress. The importance of rheology in formulation of various dosage forms like creams, emulsions, and suspensions is discussed. The document then covers key concepts in rheology including Newton's laws of viscosity, different types of fluid flow (Newtonian, plastic, pseudoplastic, dilatant), and measurement of viscosity. Pharmaceutical examples are provided to illustrate different flow properties and their significance.