Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
The retail strategic planning process starts with the identification of store's mission for its existence and hence the scope of the retail store. The mission of a store entails identifying the goods and services that will be offered to customers
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
The retail strategic planning process starts with the identification of store's mission for its existence and hence the scope of the retail store. The mission of a store entails identifying the goods and services that will be offered to customers
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 3
RETAIL MERCHANDISING AND CRM
BY Jayanti R Pande
MBA free notes pdf download
JRP MBA notes
Free RTMNU Marketing notes by Jayanti Pande
Meaning of Market, Marketing, Scope of Marketing Management, Difference between marketing & selling, Retail marketing, retail organisation, store and non-store retailing.
Cross-merchandising - Try it to improve your sales volumeAnoop Ashok
Cross-merchandising is a powerful strategy to increase your sales volume and stay ahead in this competitive retail world. Well-planned cross-merchandising strategies improve customer experience which can increase your customer loyalty.
Similar to RETAIL MERCHANDISING MANAGEMENT PROCESS (20)
A complete PPT on Emotions which talks about variety of emotions, types of emotions, theories of emotions, positive and negative emotions, and Emotional intelligence. This ppt is very much useful for MBA and Psychology students as well.
2. MERCHANDISE & MERCHANDISING
The various types of goods
that can be bought and sold
for profit
or
The wholesale purchase &
retail sale of goods for profit
or
The stock of goods in a store
The activity of promoting the
sale of goods & services at
retail.
Merchandising means
"planning involved
in marketing the right merch
andise or service at the right
place, at the right time, in
the right quantities, and at
the right price."
3. WHO IS A MERCHANT ?
A wholesaler or retailer who buy goods from
various sources for resale to anyone and
everyone for profit. A Merchant is held to a
higher standard of duty of care than a non-
merchant because he is deemed to
have expert knowledge about the goods he
deals in.
4. MERCHANDISING MANAGEMENT
Merchandising management is the
science of evaluating human behavior and
buying habits in order to determine the best way
to stock, display, and sell goods at retail stores.
It is a process where in you arrange a
group of products that highlights those that you
want to sell fast or those that you want people to
get noticed.
5. MERCHANDISING MANAGEMENT
Therefore the increased visibility and appeal of
products leads to increase in sale ability . It includes
product packaging, placement, promotion etc.
Example : The ice-filled tubs of soda, next to the
cash register at the convenience store on a hot
summer's day -- a merchandise manager
determined that more product would be sold by
doing it.
7. RETAIL MERCHANDISING MGMT
PROCESS
Retail merchandising management
process involves analysis, planning,
acquisition, handling and control of
merchandise investments of a retail
operation.
8. RETAIL MERCHANDISING MGMT
PROCESS
ANALYSIS : The retailers must be able to
correctly identify their customers before
they can ascertain consumer desires &
requirements for making a good buying
decision
9. RETAIL MERCHANDISING MGMT
PROCESS
PLANNING : It is more important because
merchandise to be sold in future must be
bought now. It involves marketing the right
merchandise at right place at right price in
right quantities at right time.
12. RETAIL MERCHANDISING MGMT
PROCESS
CONTROLLING : It is required since the
function of merchandising involves
spending money. So it is necessary to
control the amount spent in this process.