study material for student

1. Submitted To: Submitted By:
Neeraj Taneja Vikash Sharma
(professor ) MBA 4th
1510210003

2. Merchandising traces growth to the rise of organized retail in
the world. Initially as the retailers operated one or two stores,
the function of buying , pricing it, etc was much simpler. In
many cases the retailer himself did it.
This is the art of buying or selling the products
Merchandising is the methods, practices and
operations used to promote and sustain certain
categories of commercial activity.
Merchandising presents the products in retail
environment to influence the customer’s buying
decision. It helps in the improving sales

3. Merchandising is the sequence of various
activities performed by the retailer such as
planning, buying, and selling of products to the
customers for their use. It is an integral part of
handling store operations and e-commerce of
retailing.

4.  Merchandise management is focus on the
planning and controlling of retailer’s
inventories.
 Merchandise management is that system which
provides meaningful visibility into shopper
behavior, product performance and vendor
reliability.

5.  It is the science of evaluating the human
behavior buying and buying habits in order to
determine the best way to stoke, display and
sell good at retail store.

6. Retail merchandise management process involves
analyzing, Planning, acquisition, handling and in the
last controlling.
Analyzing – to identify the costumer’s need, desire.
Planning- it involves the right product for right costumer
at right time with deserve packaging.
Acquisition - merchandise needs to be procure from
others.
Handling- put product at proper place where it should
be.
Controlling- no more in the stock, no less in stock and if
any product fall then it put at their place no at other
places.

7.  Sales forecast is the projection of achievable
sales revenue, based on historical sales data,
analysis of market surveys and trends and
salesperson’s estimates. Sales forecast also
called sales budget,
 The level of sales revenue affects practically
every aspect of a business.

9.  A national brand is a prominent or established
product, while a private label or store brand is
an exclusive product made or acquired for sale
through a particular provider.
 A national brand has a name that typical
customers recognize and trust, Private label
brands are less recognized and sometimes
considered of poorer quality.