This presentation is about Merchandising

2. MERCHANDISING

3. What Is Merchandising ?
 In the broadest sense, merchandising is any practice which
contributes to the sale of products to a retail consumer
OR
 THE ACTIVITY OF PROMOTING THE SALE OF GOODS
ESPECIALLY BY THEIR PRESENTATION IN RETAIL OUTLETS.

4. Skills and Qualifications
required of Merchandiser
 Sound judgement
 Decisiveness and maturity
 Ability to cope under pressure
 Tough, business like approach
 Absolute integrity
 Excellent communication skills
 Negotiation skills
 Eye for detail
 Excellent numerical skills
 Ability to interpret data and figures and make
commercial decisions based on them
 Be self motivated
 Have the ability to rise to a challenge

5. Retail Merchandisers need to
understand all the buying systems
related to
 Buying
 Selling
 Transportation
Warehousing of merchandise

6. The Merchandiser will
 Produce current sales figures
 Sales History Reports
 Produce Forward Estimates
 Visit Supplier Base and Warehouses AND
 Determine a strategy with the Category or
Merchandise Manager
 Plan the size of the “BUY”
 Monitor stock management & allocation to
stores

7. Retail Buyers offices increasingly
operate with combination of
buying and merchandising teams
 Buyers responsible for the product selection
 Merchandisers responsible for planning and
financial control

8. The Role Involves:
 Ensuring purchase order raised to budgets
 Taking initial brief from customer via buyer
for the season
 Negotiating cost prices with factories
 Negotiating on cost to customer i.e. selling
price
 Approving pre-production samples
 Monitoring pre-production
 Stock control and contract invoicing

9. The Role of The
Merchandiser
Work closely with Buyers to determine ranges of goods
when to buy, price and how presented
Produce financial plans on a seasonal basis:
 Sales and stock level
 Gross/net margins
 Gross profit
 Space planning
 Mark up/downs
 Monitoring the performance of these measurable targets on
a weekly basis
Working within the buying team ensuring suppliers deliver
on time

10. ANY QUERY ?