A retail marketing strategy outlines how a store will sell goods to target customers using the marketing mix. It identifies the target market and controllable elements like location, merchandise, pricing, customer service, and advertising that will be used to satisfy customers and compete effectively. An effective strategy is captured by the SOSTAC framework - assessing the situation, objectives, strategy, tactics, actions, and control to continuously plan, test, monitor, and adapt the digital marketing approach.

2. RETAIL MARKETING STRATEGY:
 Marketing strategies are a process of using the marketing
mix to satisfy and attract consumers to make a profit for
the organization.
 A retail marketing strategy refers to how a store and its
products sell goods to its target customers.
 A marketing mix consists of the
product,price,place,promotion and packaging.
A retail marketing strategy is first outlined in a business
plan.

3. the market segment(s) toward which the retailer
plans to focus its resources and retail mix to the
customers.
Target Market

4.  Set of Controllable elements retailer or can use to
satisfy customer needs and influence their buying
behavior and compete effectively in target segment
1. Store Location
2. Merchandise assortment
3. Pricing policy
4. Customer Service
5. Personal Selling Efforts
6. Advertising efforts
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5.  It introduced a new planning system known as
S.O.S.T.A.C (situation, objectives, strategy, tactics,
actions and control).
 One benefit of S.O.S.T.A.C is that it captures a
good digital marketing strategy as a continuous
cycle of planning, testing, monitoring and
adapting.

6. ELEMENTS OF MARKETING STRATEGY-
SOSTAC:
S = situation, where you are
O = objectives, what you want
S = strategy, how you get there
T = tactics, tools to help you get there
A = actions, details on how to get there
C = control, how to measure
performance.

7. General Marketing
Strategies
• This concept
describes how
marketing will
achieve an
objective
Decision Area
Strategies
• Used to achieve
general marketing
strategies by
considering the 4p’s
and the 2c’s
MARKETING
Strategies:

8. General Marketing Strategies
Can be apart of the following
categories:
 Market Expansion
 Market Share Growth
 Niche Market
 Status Quo
 Market Exit

9. MARKET EXPANSION:
Grow Sales with existing product
• This is done by getting existing customers to buy
more, getting potential customers to buy and
selling current products in new markets
Grow Sales with New Product
• Introduce updated versions of a existing product,
introduce products that are extensions of a
current product or just introduce products.
MARKETING PROCESS

10. MARKET SHARE GROWTH:
Used to increase the market share of a
company.
Take sales away from competitors.
NICHE MARKET:
This strategy focuses on getting a segment of
the overall market.
This focuses on getting the product introduced
to the large market as a different and unique
product.

11. • This is a strategy used to keep the current position of a
marketer in the market.
• Ex. Maintaining the same market share
MARKETING PROCESS
 STATUS QUO:
 MARKET EXIT:
• This strategy is getting rid of the product in the
market .
• This can be done by removing the product from
the company’s product mix or by selling it to
another organization.

12. Decision Area Strategies
There areas that support decision
area strategies are
 Target Market Strategy
 Product Strategy
 Pricing Strategy
 Distribution Strategy
 Promotion Strategy
MARKETING Strategies

13. Target Market Strategy
Have segmenting techniques
Product Strategy
Develop and introduce a new product
Pricing Strategy
Lowering your prices compared to competitors
Distribution Strategy
Gaining relationships with important distribution partners that serve
the target market
MARKETING PROCESS
Promotion Strategy
Bring awareneess of the product to the target market

14.  STAR Bazaar, A Tata enterprise, is a multi-format
hypermarket chain present in Mumbai,
Bengaluru, Pune, Ahmedabad, Surat, Chennai,
Kolhapur and Aurangabad.
 It also offer a wide range of services and facilities
to the customers such as express counters, free
wheat grinding, live bakery, free home delivery
within a specified radius and for a minimum
value, modern shopping environment, and
shopper friendly return policies, trial rooms and
alteration facilities.

15. Marketing Mix Strategies:
Products:
 Star bazaar offers a wide range of products
ranging from food & grocery to apparel and
consumer durables.
Food &
Grocery
Personal &
Home care
Home &
Kitchen care
Fashion &
Accessories
Star Bazaar
brands

16. Price:
 If we see the price listings, people are satisfied
with the present price tags as they are getting all
the products under one roof for the cheapest
prices.It’s a place worth spending your time and
money.
Promotions:
 Star bazaar creates a good communication
strategy with the customers by
promoting/attracting the products.